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7-Eleven drops Windows Phone support

7-Eleven drops Windows Phone 8 support

After having launched a dedicated Windows Phone app complete with coupons, convenient store chain 7-Eleven has dropped support for the beloved platform. The company did not give any reason why it had made this decision when a reader emailed asking about why he is not getting any more coupons.

"Unfortunately, we have decided to end our support for the Windows version of our mobile app at this time," 7-Eleven Social Innovation Manager Ana Santellana told our reader in an email response. "We apologize for any inconvenience this has caused."

Our reader said that he noticed that the app was not displaying coupons anymore and that he was having difficulties linking the app to Foursquare for check-in though Twitter and Facebook integration continued to work.

Is the 7-Eleven app one that you use regularly? Are you sad to see this Windows Phone 8 app dropped?

Thanks Todd for the tip.



There are 220 comments. Sign in to comment

Cyrax.NET says:

How dare they?!

L0gic Bom8 says:

That's their loss. BTW I'm anxious for MK X.

Usually its a decision of one person. Apparently Ana hates WP for some twisted reason..

Same thing happened with Tango. After WP7, that asshat never cared to release the app for WP8. He even removed the support thread (on Zendesk platform) where people were requesting for Windows Phone app.

More likely, they weren't seeing enough usage on WP to justify dealing with the application.

Eas195 says:

well... let's we spam 'em with emails to support Windows Phone, or we won't come back there.

Posted via Windows Phone Central App

KMF79 says:

Ha! If you're talking about Mortal Kombat X, then so am I. I can't wait it looks awesome.

TLRtheory says:

... and nothing of value was lost.

kurtd says:

Awful awful awful decision, hope they change their minds.

toraji says:

Call 9-11!!! those bastards ('o')

Eas195 says:

...or call Rudy to make 6-Eleven app.

Posted via Windows Phone Central App

killerb255 says:

^^^^^ DING DING DING!!!!! Give this man a cookie! And an Internet!!!!

AccentAE86 says:

6-11.  haha.  Good one.

wolfgangjr says:

Never had any good coupons anyways.

icyrock1 says:

It's likely not enough people were using it to justify having an WP app. 

I'm going to start releasing press releases of companies I no longer support due to their stupid windows phone apps....

HoosierDaddy says:

Unfortunately, if you do that, for every WP owner that drops company x, five non WP users will surmise WP must suck if company x drops it.

kurtd says:

Everyone should go install it now! Maybe they'll change their mind. WPCentral should of had a link to the app since it's still there.

Witness says:

Well that sucks. The app was the only reason why I've actually bought stuff form 7-11. I haven't been a customer in like 8yrs, and the app made me go back with its coupons.

What is the ACTUAL app maintenance cost anyways? If they've developed correctly, the cost should be neglible despite the marketshare.

Well since 7-11 doesn't exist in the state of Indiana, I could care less.

RaRa85 says:

How could this be?

TechnoTim says:

Um there are tons in Northwest Indiana.

mase123987 says:

No one cares about Gary or the region

navidee says:

Don't dis the "region"!

mase123987 says:

Only central Indiana matters, ie Marion and Hamilton counties.

Bloomington or bust

hopmedic says:

I'm in Georgia now but I grew up in da region!
Wait. I guess that means I didn't care much about it. Never mind. Carry on.

navidee says:

Good call. I should have left here long ago, but unfortunately I'm still here and I commute to the city.

sholokov says:

I thought you were in CT

oscarbum says:

*couldn't care less.

Zuka_WPC says:

Couldn't care less*

bbennett40 says:

I could care less. But only slightly.

PeadarWagon says:

"could care less" *sigh* think about what you are saying. Could you care more also? Are you able to care any less then you do now? Do you care a lot? Do you also have a care in the world? Or no cares? I just want to make sure you get through this because I am assuming you are really broken up by this. You were the one that emailed 7-11 weren't you?

TechAbstract says:

I care, just less

Eas195 says:

I'm just taking less care of it.... maybe.

Posted via Windows Phone Central App

paulxxwall says:

Is WP the only OS that seems to keep dropping app support?...or am I crazy?

lippidp says:

Those are two unrelated questions...

DJCBS says:

I'm afraid you're not crazy.

MikeSo says:

At least in the US, it seems. With some exceptions, where MS is pumping in money.

SamSmith1 says:

Microsoft is busy spending billions advertising phones that they refuse to sell to 99% of the world and childishly mocking Apple and Samsung whose phones are available to the masses.

atkichr says:

Where are you at in Indiana? Up in the northern part of the state they are all over.

Posted via Windows Phone Central App

MikeSo says:

I think he's in Orson.

sd173 says:

All the official app news and then this happens. I bet they don't even know about Windows Phone 8.1

lippidp says:

Nobody outside of this website does.

gonza1520 says:

This is very true brother

rodneyej says:

True.... But, the average consumer doesn't know about iOS8 either... Nevertheless, yes nobody knows about WP..

twint7787 says:

Ehhh idk about that. I also don't know who we are considering the average consumer because a lot of the people I know who are not into tech at all know that IOS 8 is coming.

Unfortunately, true.

MikeSo says:

That's the problem with less marketshare.

Also, why the hell do all these chains need apps? Make a good mobile website and you won't have to maintain 3 separate version of the same stupid coupon app. You can get location in the browser, show bar codes... everything these apps usually do. And these are major chains, thei maintain webservers anyway. There is ZERO need for apps.

Zippier says:

I agree! Some of my best experiences are from mobile websites vs the dedicated app.

Ford and Motor Trend just to name a few.

rodneyej says:

Yeah, with HTML5 there is no need for apps like this... I agree..

MediaCastleX says:

Maybe that's the play... Hopefully, because then e could just pin the site to start. What we need to do is make sure they ad support for IE and pinned sites ;)

laserfloyd says:

Make a kick@ss mobile app and you don't need an app.

blackprince says:

But Apple made everyone believe there is a need for apps thusly everyone wants to make an app. So they waste money supporting apps when it could to improving their websites and bringing them up to standards and actually enriching the web. Meanwhile Apple gets rich off the app store model and everyone else tries to follow suit. I think most apps are either redundant or useless or worse, both.

kwajr says:

I hate the verge but they got mobile right the pinned tile is even live

Posted via the WPC App for Android!

Its true.. But some other platforms if you don't have an app then they don't know what to do.. Also the company is perceived as backwards.. I mean with out a visual 300 meg app I would not know how to scratch my balls.

There was some sale where if you did 5 things you got $20 off something.. It took me 2 mins on my desktop browser. Everyone in my office was using the Mobil app. After 10 mins they were like how are you doing this in 2 mins.. I was like before you needed a slow app to go stuff we used to use a browser. I lulz for a good while.

Face2000 says:

That explains why the app remained broke for so long. I could never use it because it needed a update but there was no way to update it.

MikeSo says:

Yup. Like I wrote elsewhere, this seems to be the cycle:

1. company releases a crappy, feature-poor app version that doesn't match up to the iOS and Android versions.

2. A few people download, realize it's crap and stop using.

3. Company discontinues app citing "too few users". Well duh, because it sucks.

Rinse, repeat.

DJCBS says:

The question is... What if these crappy apps are the ones Microsoft offers to certain companies?

MikeSo says:

Oh, I wouldn't be surprised. The whole idea that MS should develop apps is asinine to begin with. It's not like initial development is the big stumbling block for a serious business, it's the ongoing maintenance and support. Without that, they might as well not have an app.

Jim_MAY says:

Omg! No more Slurpee coupons.

rodneyej says:

Just go to the mobile website.

It wasn't a good app anyway... And they're over priced!

MikeSo says:

The 7-Elevens here are all nasty and run down. I avoid them at all cost. I know they are nicer elsewhere though.

sip1995 says:

Paid by Apple or Google....

raul_junior says:

Why in the world would Apple out Google course 711 of all apps

sip1995 says:

Cuz they just want to harm Windows Phone and Mcrosoft.

twint7787 says:

-_- are you serious

mspace81 says:


Posted via the WPC App for Android!

sip1995 says:

Go get a Windows Phone and then come back.

Apple and Google don't need to do anything in order to harm WP. Microsoft is doing it itself, WP is f**ked up :)

PeterFnet says:

How was the original app? Was it one of those buggy apps that never got updated?

KMF79 says:

I had it from the time of release. I thought the app was fine. It had an interesting UI and it worked well enough. The issue for me was that I just don't eat any of the thousands of poisonous products they sell in their stores. There's not one thing real or healthy in their stores other than maybe a banana, if you can find one. I don't recall the app every being updated other than, I think, maybe once. Oh and where I live there are f'n tons of them. There are three within walking distance of less than 5 minutes of my place.

None in North Dakota so no worries here.

sip1995 says:

But the app is still exists.

sicnus says:

Would you like a spoonstraw for your tears?

safesax2002 says:

LOL! I forgot about those!

That's a bad sign

NIST says:

Super Tanker Big Gulp Slurpee!

hyacinthe718 says:

i was wondering why no new coupons lately. That sucks

bobsentell says:

I never went there. And, honestly, I wouldn't be surprised if there is some advertising deal with Google. "We'll give you a discount if you drop support for competing platforms."  I'd almost call the idea crazy if not for E3 proving developers are willing to shortchange people on other platforms for the right price.

Judge_Daniel says:

I missed what you're referencing. What are you talking about?

KMF79 says:

Yeah I'm curious too.

CitrusMocha says:

Fuck 7-11. None in Wisconsin and if there are they aren't even remotely near me.

xFalk says:

There's a few here and there but usually part of a gas station and not a stand alone store.

wpguy says:

What we need is a good Kwik Trip app. Won't go anywhere else for gas (usually lowest price after discount), milk (BGH free and lowest price of anyone), bananas (38¢/lb), etc. Now if only the gas price increase notifications would arrive the night before instead of morning of...

sip1995 says:

Say hello to the new 6-eleven app.....hope so.

KMF79 says:

Lol. That's funny. But no.

boxa72 says:

Who gives a rats! Nobody uses 7 eleven in Aussie anyway coz they're just rorters who charge too much

I'll never shop there again!

Jdkunya says:

NOOOOOOO...even though im no where near a 7/11.

keifwoki says:

Forgot about that app.....

OMG55 says:

Maybe if they had chains in southeast Texas I would have use for their app, but I'm not going to drive to Austin to get a slurpee

Why are they "hating" WP for? They lost my business.......

CCAZPastor says:


Meh, ill just not visit 7-11 anymore

OMG55 says:

Really 7-eleven, fish they really think purple would flock to download their app when they don't have chains everywhere?

Viipottaja says:

I bet that Cook fellow goes to a 7-11 and told them to stop.

neonspark says:

make fun of it but doesn't look good for the platform when a company drops support for it. specially one household name like 7-11.

this is why I fully support android apps on WP to the dismay of the fanboys, because for as long as Joe B and Terry M are in charge of WP, nothing will change.

sip1995 says:

Theey're afraid to do changes, cuz they think that they will the lose 5% of the market.

No 7-11's near me, but I'm a Sheetz guy anyway.

mpelti says:

Not something I would have used, but still, not giving me confidence in the future of windows phone.

I'm getting really tired of reading "available for both ios and android", and knowing I'm unlikely to see new apps on my 920.

CoachLinton says:

I think its safe to say that we all hate being left out, but is it better to have an app that they didn't put thought into to start with being a representation of WP or some if the really great ones that we have seen with 8.1?

CoachLinton says:

It was a poorly designed app from the start. I got it and was planning on giving 7-11 another shot over QT, but the app hardly ever worked and the coupons weren't that convenient. I had it right after it was first released so well before officially dropping support.

MikeSo says:

I love QT, go there every day... am I losing out by not using some app for them?

CoachLinton says:

I haven't seen an app. Just a few random specials on Foursquare and via text on rare occasions.

Meshal 13 says:

Nope, I don't care.

BKsInBarre says:

Nope, Vermont has zero 7 Elevens.. Just sad to see them end support. I am sure it wasn't costing much to maintain the app.

realwarder says:

I think I went in one once in my life.  Maybe.  I'm not sure they're even around here in GA.

Not something I'll miss. 

If these companies used something like Xamarin (especially with latest control updates) they'd only really be writing one app...

Ecurb87 says:

I go to Wawa and Turkey Hill.

ExTrAbUtTa says:

Dang, I haven't heard about a WaWa since I lived in Allentown, PA. I would buy a Grizzly Chomp there all the time as a kid.

kc77 says:

Im a turkey hill and Sheetz person. They're so much better than 711.

geral77 says:

No 711 elevens around here so I don't care, then will regret about this

wtf808 says:

Lame. Oh well

lesd777 says:

7-11 lol. They're still around?

ExTrAbUtTa says:

I question why someone is perusing the aisles of 7-Eleven enough, to warrant use of an app. I mean those Big Gulps are not that serious you need daily reminders to suck down 98 oz of sugar. Lol.

The free stuff they give away in app is enough for people to go in and get something else too. 

simphf says:

I always went to Stewart's when I was in upper state NY.

gonza1520 says:

I guess I live in the 711 capital. A quick Yelp search has 20 nearby, the furthest about 25 minutes away. For anyone curious I live in Fresno, California.

mccasive says:

You sound like a Bulldog lol. Btw I'm from Stockton but a currently a resident of Columbus Ohio.

mango.lover says:

In related news, Microsoft fans drop support of 7 Eleven. I will never step into one again.

jsantana0793 says:

The Windows Store is better off with out unless 7-11 app, there are better apps that need attention.

I actually go to 7/11 quite often but didn't know there were coupons on the app. Oh well too late now.

nasellok says:

Which begs the?........ Why the hell does anyone need a freaking 7/11 app? I mean really, what is the point?

Never supported canada(like ever other us brand that has a wp app) so it doesn't bother me aside from the fact its to far away

MadSci2 says:

Why would you bother when you can go get Tim Bits?

Xsled says:

I am personally not bothered by it, no stores near me anymore. (Which is odd as I live in a decent/medium sized city. I do hate to see the support for apps dropped. Still mad at PageOnce, among others...

chaduma says:

I never even knew they had an app that offered coupons. Hmph... Hopefully they'll bring it back and realize the error of their ways. Wouldn't have hurt to promote it either, sheez!

ladydias says:

Meh, haven't been in a 7-eleven since Wawa came to Florida.

xconomicron says:

There was a 7-eleven app?

orangecam says:

Well, until they support my platform of choice, I will stop buying from them.

ALANMAN87 says:

No one cares. Why is this app needed? Coupons? Only a broke ass needs that when your buying Junk that costs single digits.

Well, the up side to this, they haven't pulled the app, yet. This may mean that they are simply evaluating for further usage of the app. Considering WP is simply a ship in a sea of Android and iPhones, app usage can't possibly be high enough to consider maintaining this app. Sad to say, but these are the facts, for now. I love WP just as much as anyone, but the reality is, until WP gains more market, we can expect many developers to be in this mindset.

Editguy1900 says:

I didn't know 7-11 still existed. Maybe they don't. Maybe the app dropped them.

guess this is why my coupons didn't even show up tonight, what was worse is the clerk said I didn't know how to use my phone or the app

Ed Boland says:

The only reason I had the their app on my 1020 was so people would see that familiar logo on my start screen... along with Shazam ..which also dropped WP support recently.

mccasive says:

Cortana music search is way better than Shazam anyway. Shazam can now rest in pieces.

jlzimmerman says:

The problem is that you can't access the mobile web site because it just keeps prompting you to download the app.

MadSci2 says:

There goes the lucrative truck driver and panhandler market back to Android

lbcadden3 says:

After being out of the area for decades they have recently come back in. Prices are 10% higher or more than any other chain in the area so...don't care.

superpos says:

Oh, my Dog!
What a loss! How can I face a new day, now?... What can I do, what... what.. wh....WAIT!..., we don't have 7-11 in Italy...!!!!... I feel better...

MadSci2 says:

If there was ever a US brand less likely to offer the people of Italy something they would willingly eat, twice, I can't think of one. And that's saying a lot!

superpos says:

Lol. You know italians. I lived in Japan, and 7-11 have most japanese food there, but in the 7-11 Chain I found"Italian burrito"....
What? Italian burrito??? It doesn't exist anything near burrito in Italy and nothing with that name in the Italian cuisine.
(well, I like burrito, enough, anyway).

Luminatic says:

I didn't even know 7-11 exists outside the U. S.

7-11 is a Japanese brand not US. 

abailey535 says:

7-eleven is useless just like Radio shack, so they won't be missed...

herbertsnow says:

We should all just get iPhones and give up.

Negative. I'm on this ship

redbluff says:

Agree. I am losing faith after almost three years

Ruufus says:

Very unfortunate.  I used it several times a week as 7-11 is right around the corner from my work and is a regular a.m. stop on the way in for my white egg breakfast muffin. 

isi mcf says:

I used it when I could since I worked next to one. Darn!

jmagwp says:

Lack of usage I would imagine. I installed the app. It was nicely designed, but honestly I forgot I installed it. I never think...I wonder if 7-Eleven has any good coupon deals going...

I've dropped my support of 7/11

BsyewCP says:

Oh well. I guess I have to go to Wawa for a slurpy..

Why would anyone need a 7 eleven app lol

Intrepid00 says:

The coupon deals sucked anyway. I mean hell, it was a convience store. Did you expect a good deal? Besides, WaWa is nicer and I barely go to my 7-11 even though it just down the street. It probably has been robbed more than I've been to it.

SQLvariant says:

Ironic this is on the same day the Tim Horton's app is announced. I'll be sure to choose Tim I've Sevy next time I'm near one.

chmun77 says:

Not me. I don't even visit 7-11 in my neighbourhood. I find things are much more expensive than the supermarket near my place. Not a loss for me.

brebo33 says:

I dropped support for 7-eleven over 20 years ago.

shykhan16 says:

This is a bad decision I use this app quite alot and now I don't get to use those coupons

thomasdtran says:

I downloaded the app but I really don't go to 7-Eleven that much so I uninstalled it. If Dunkin Donuts or Starbucks made an app it would get more support with the type of business they are in.

tweet them I did and I heard back from Starbucks that the app is in the works - I use 7-Eleven especially during the summer for the ride home from the beach for a large drink for driving on the parkway 

isi mcf says:

What's WaWa ?

Intrepid00 says:

Only the greatest gift Pennsylvania ever gave the eastern seaboard and only 12 days till Hoagie Fest.

swizzlerz says:

711 sucks I got sick off there hot dogs

EMINENT 1 says:

I don't know what, when, or why i'd even want that app.

black ramm says:

Who the f cares about that chain really matters

dameon_03 says:

I downloaded the app but rarely used out.i don't frequent the place like I used to.

jiggaman135 says:

It's obviously not beneficial for them(7eleven ) anymore.....this is not a good look for WP .....i hope others don't follow suit because this is truly a great platform

zhris says:

That's ok, I dropped my 7-11 support years ago.

eugie says:

Because there so many 7-eleven here. I always buy drinks.

How can a million dollar company not afford to keep a Windows Phone App??? That boggles my mind

socalpaisa says:

But but but... THE COUPONS!!!!

eugie says:

Why they don't just leave the app on store? For ads and promotion.

eugie says:

They just leave the app in store but no more updates to come.

milfermon says:

I don't blame them, when a platform has less than 3% of market share

Intrepid00 says:

That and the app was stupid pointless coupon app that didn't even have anything interesting. The only thing even remotely ever interesting about it was that they launched it for WP with the iOS and Android apps.

I mean if WaWa had an App where I could pre-order my freshly made sandwich I would use the hell out of it. But I don't need a 7-11 app to pick up a digusting dry sandwhich or hot dog.

Even then, I fully expect Apps to die for stores like this. Who the hell wants to develop even two apps when you can just have an HTML 5 website. Jimmy Johns already killed their apps and you just use their site now on any device.

kevntrace says:

Am I bovvered? Do I look bovvered?

monigal2 says:

Who needs them?

MDboyz says:

There are many 7-11 around here, but I don't remember the last time I have gone there ...

tallgeese says:

I don't go to 7-Eleven anymore anyway. Haven't been in a decade.

AhmedEltawil says:

7-Eleven had a Windows Phone app? :/

ChrisLynch says:

People still go to 7-11???

AriesDog says:

I used the app a lot until it started crashing. Literally every time.