Aaron Paul thinks Xbox One is 'bad ass' in new commercials

xbox aaron paul

Microsoft will officially start selling the Xbox One without its Kinect add-on for $399 next week in retail stores, and as expected, it has launched a new TV campaign to let the world know about the cheaper console.

The 30 second spot breaks out the celebrity card as Breaking Bad's Aaron Paul is seen spending some of his precious down time on a couch playing the Xbox One version of Titanfall. He demonstrates how the Xbox One can snap a TV show to the side while the user plays a game on the main screen. It also shows how Paul can use the now optional Kinect to say "Xbox, record that" so that memorable gameplay moments can be saved and watched later.

Microsoft has also released a longer clip which shows Paul just playing Titanfall and getting coached by a member of the game's development team at Respawn Entertainment during the filming of the commercial. The clip ends with Paul chatting with the executives at Respawn on the Xbox One's Skype app. Unfortunately, his famous phrase as Breaking Bad's Jesse Pinkman never comes up, which is a shame.

What do you think of this new TV commercial and do you think the combination of Paul and the lower price will make people pick up the Xbox One?

Source: Xbox on YouTube



There are 70 comments. Sign in to comment

CJ Thunder says:

Really, no "yeah bitch!", after a kill. For shame.

DaveGx says:

No offense but ill say anything is bad ass for a price too.

MetaG85 says:

Of course the man is getting paid but it doesn't take away from the fact that the console is indeed nice.

tgr42 says:

Yeah, who wouldn't like getting paid for endorsements?  Woohoo!  As for his trademark phrase, well hey.  He's Aaron Paul.  Not Jesse Pinkman.  He deserves to be his own person and not be defined by a single role or phrase for the rest of his life.  Now, if he could just get another role as good as that one...

Arda Ozkal says:

Yep, breaking bad 4ever, bitch

Well the xbox was off all the time

pierrerv says:

Hey! Jessie. Is that what you do with your money?(Mr. White) Yeah bitch! (Jessie Pinkman)

Its called a commercial.

Valradius says:

Release that console in my country, Bitch.

TheRickshaw says:

They'll get right on that for you. Oh yeah, and no need to let them know which country, they'll figure it out.

Valradius says:

Oh lol I just found the greatest Breaking Bad soundboard for Windows Phone, it has like a bazilion Jesse "bitch" quotes. Me like:


-Aaron Paul.

Juraj Padych says:

Who the heck is Aaron Paul?

bitz0071 says:

Lead actor of need for speed movie

Or, better known as Jesse Pinkman

MetaG85 says:

I'm not sure he'll ever top that role. Freakin classic!

Jabid21 says:

If you don't know Jesse Pinkman, that's an instant fail, bitch

Posted via the WPC App for Android!

marantaz says:

Not only don't know of him, don't care either. Sounds like he's half asleep. Never watched 'BB' either...see nothing to glorify in drug dealing, its just a soap opera on meth...a hyped up JR Ewing causing everyone else problems.
And isn't it an instant fail posting on a WP website using an android device...kind of like saying "Hey, look at me, I'm a troll!"
It's only a tv show, people. Most peoples lives do not revolve around the tv, and not knowing your favorite tv show does not diminish another's worth.

CJ Thunder says:

Much more a modern Great Gatsby.

_Emi_ says:

"Most peoples lives do not revolve around the tv"
well then it's obvious this ad won't be aimed at you... if you don't know enough artists why would they impact in your life?
I dont say you should go and watch tv all day to know them all, but if it would be easier (if someone cared) go and faid "aaron paul" in wikipedia or something, and don't ask like an idiot "Who the heck is Aaron Paul?" just to get attention. of course it wasn't you asking that, but it would be the same.
it would be easier than get defensive for something silly... you know, the ad its with Aaron Paul, if you don't care about him or don't know him but don't care to find his info, then what is the point of coming here and leaving your comment? so, of course, you are not better than the guy above you with an android phone (which i don't see it wrong since this is a about Xbox, not WP).

NightWatch71 says:

You never watched it but you can instantly classify Breaking Bad as a soap opera. How do you even know they are glorifying drug dealing? I'm really curious, I haven't watched it either.

Nik Rolls says:

The show definitely does not glorify drug dealing. Quite the opposite.

Jabid21 says:

Hey, I'm a WP user also carrying an Android tablet. Wouldn't you want an android user interested in WP? Stop being dismissive toward others and just humor my original comment. No need to be anal about it. Btw my response is from my 920 using the app; Cheers.

ralexand56 says:

Not knowing Breaking Bad does diminish your worth!

pierrerv says:

Mr. marantaz, sir. If you're here then you should know who Aaron Paul is.

Your a joke man haha

jacob114489 says:

Yeah science, bitch!

Posted via Windows Phone Central App

pvcleave says:

I have never heard of him either.

navidee says:

I guess some people still haven't seen BB

I don't know who he is either. I am not so feeble-minded to allow miscellaneous actors to sway my opinion of a product. The 'celebrity' path for commercials is the last cash-grab attempt in a dying campaign.

Yes, because recognizing someone means you follow him blindly.


Stop being a pretentious turd, HipsterToast.

rattletop says:

Did..Did you just ask that question? Prolly u know him as Jesse Pinkman.

semerdar34 says:

Love the commercial

rodneyej says:

I think they should do one with "Walt"

sqlchicken says:

I am the one who Xboxes

Jabid21 says:

Xbox, Say my name.

gerbir21 says:

I think PS4 should 'tread lightly'...

ralexand56 says:

Why doesn't this freakin' place have a like button.

The AMERICAN console...BITCH!!!

ravi72munde says:

Say my name...... Bitch

Arda Ozkal says:

No xbox one in my country YET 'yo ;)

Simon Tupper says:

Crystal blue persuasion (8)

Now Microsoft is making commercials with the Kinect and people who don't know will get confuses now cause they are selling Xbox one for 399 without kinetc and I bet some people will said hey my Xbox cannot do that, when u speak to xbox

Exactly, where was this commercial when Microsoft was trying to sell the Xbox One WITH the Kinect. BTW, can you "side-snap" TV shows manually without the Kinnect?


Should be able to. There is a snap "app" that shows what you can snap and believe will allow you to do so with a controller. I use my Kinect though.

Mortalmoss says:

You can, but it has several steps as opposed to just saying "Xbox, snap....". I believe you have to go home, highlight the app you want to snap, press the menu button and select Snap. Or some such similar list of steps :)

jlzimmerman says:

Exactly what I was thinking.  80% of the commercial featured what the Kinect does for the XBOne.

I see him first time in Need For Speed movie, never heard before. And he is so small, like a asian girl.

S Vaibhav says:

Very offensive user name! :-o @Daniel Rubino do something!

why this is an offensive name ? Just because one of the writer of this site has same name.

S Vaibhav says:

My apologies then. I thought you were doing it out of spite. Sorry! :)

tgr42 says:

lol... the commenters on this site sure are "special", nobody can deny that!

dnmartin98 says:

Nice ad.  Very well done.  Though it seems the Xbox One is not actually on according to comments on YouTube...

MetaG85 says:

It was on, its just hard to tell in that well lit room. Go into a MS store and look at the ONEs the there you'll have a hard time telling their on lol.

_Emi_ says:

it's an ad though.... it's not supposed to be on and make a real gameplay and share a real experience. he is being paid for saying all this words... you know, too many devices you see on ads, are not really on, or not even real. but then they add the UI or the device or anything by nice softwares like Nuke, Fusion or After effects or any compositing software. I like that part.
it's like watching a hamburger ad from mcdonalds or burgerking, with nice red tomatoes and nice green lettuce and nice juicy meat... it's fake and it won't look like that in real life. but it's done to sell the product, and make people want it, not to be like a home made video just becuase "we have to be honest and put real life stories in our ads".

so yeah it's a nice ad. but again, it's an ad so if it wasn't on, it's not a surprise or something bad, since that's what companies do.

TheRickshaw says:

Confused. I'm not sure why they, or anyone, would associate these videos with the Kinect-less SKU. Kinect is in constant use in these videos.

RN50 says:

Really its not like hes gonna say its freaking shit after being paid million by Microsoft.

Martinio32 says:

PS4 it's much more friendly platform and not too expensive. Xbox One have new politics like a big fascism ( Rome ) corporation who is active to make lobby after modern wars in east.

SmoothDog says:

Is gibberish your native tongue?

Lol that's classic.

MaulerX says:

Loved how he was always playing his Xbox 360 in Breaking Bad (you can tell by the controller). He makes a perfect spoke person. Love this dude.

They should've had him say "yeah science!". That would have been perfect

jm5001 says:

Gawd, the ONE TIME that Aaron Paul's use of the word "bitch" wouldn't have been gratuitous, and he screws it up!

xmarklive says:

Who and I wanted to piss on him so he'd wake up

Antluv82 says:

LOL dude funny

Nik Rolls says:

I thought he would be playing Need for Speed ...