Microsoft News

Microsoft 'betrayed' Finland, says Finnish finance minister of layoffs

Rumors

Microsoft's aiming for flagship Windows Phones, killing Nokia X but selling MixRadio

Apps

New Treasure Tag app update ditches the 'Nokia' brand

Microsoft News

Rumor claims 1,000 former Nokia employees in Finland could be laid off by Microsoft

Apps

Drive through to get the Russian BURGER KING app for Windows Phone

Rumors

Is Microsoft readying a Lumia device that runs Android?

Xbox

Xbox One preorders for Russia begin July 15 with a nice price drop

Apps

New Nokia MixRadio update ditches the 'Nokia' brand

Windows Phones

Lumia 930 delayed in Russia until July 7, app voucher offered

Rumors

Microsoft rumored to be licensing Nokia's brand name for phones

Windows Phones

Lumia 930 pre-orders begin in Norway Wednesday for July 10 launch

Windows Phones

Microsoft Store US site pulls pre-order listings for Nokia Lumia 635

Apps

Nokia Imaging SDK 1.2 released, Lumia SensorCore SDK out of private beta

Windows Phones

Nokia Lumia 635 for AT&T and T-Mobile available for pre-order at US Microsoft Store site

General News

Microsoft teases possible launch date of a green Lumia or successor to the X

General News

Microsoft partners with British designer to create wireless charging pants

Microsoft News

Beat Nokia by predicting world cup games in Sporting Mouth to win some awesome prizes

Xbox

Xbox One launch date and pricing confirmed for Russia

Rumors

Fly reportedly joining the Windows Phone 8.1 ranks in Russia with new baby blue smartphone

General News

Lumia 930 availability on Ireland's Meteor pushed back to mid-July

17

The Amazing Nokia Lift: the Russian approach to Windows Phone marketing

What do you get when you pack a lift full of Russians, paid for by the Nokia Lumia marketing budget? Well, it's fairly difficult to describe so we'll let the three videos do the explaining of some superb marketing stunts.

The first video shows unsuspected members of the public in the "Amazing Nokia Lift" when a horde of what appears to be police officers charge into the small space and stare that person down. Once they've completely freaked out, the headwear is removed and a superbly executed version of "I Will Survive" is performed. 

Next up, we've got the Amazing Nokia Lift - Girls (pretty self-explanatory):

Not to mention the Amazing Nokia Lift - Angry Birds, which is a rampaging onslaught of character costumes being flung at the lift as it halts at each floor:

What's amazing about Nokia is how diverse their campaigns are. From 4D projection music events all the way to blowing away the competition with Lumia handsets, there seems to be no limit to the imagination of those involved. In the end we all now know that Russians win, at basically everything.

Sources: Youtube (Police, Girls, Angry birds); thanks everyone who tipped us!

4
loading...
0
loading...
85
loading...
0
loading...

Comments

There are 17 comments. Sign in to comment

rutvik19 says:

I have no idea what that had to do with the Lumia, but suddenly I feel like riding russian elevators all day long.

SLO Eclipse says:

Oh man, one day soon, I'll visit Russia, and when I'll come back, my mother will ask me, what were you doing there? oh nothin', just spending time in elevators 24/7. That video with girls is seriously wicked :)

sumedh says:

For sure... I would love to do some dancing with the Russian hotties. ;-)

procen says:

The hot girls makes elevator ride very pleasant.

Ruslan.al says:

Nice! :)
Русские жгут! )

kidjenius says:

LOOL the police video was HILARIOUS!!!

norville2 says:

Great, loved all 3 videos.....a good laugh!!

blackprince says:

Those were fun. Nokia has some pretty amazing marketing minds at their disposal.

Hilarious vids! But man I'd love to be one of the lucky guys in the elevator with the girls.

drankurn says:

Can't stop laughing

Lol.  These are great!

sumedh says:

these are the kind of ads that get stuck in your brain for a real long time.. A very good move by Nokia making such funny and somewhat weird ads:-)

Nakazul says:

Angrybirds one I loved

Lol this is funny they can't do stuff like this in America someone would get shot r sued lol

denniski says:

i know, they can get away with these stuff in russia/ukraine, just like the tv show "funny and naked" 

Jazmac says:

I can't say which I liked better. All were equally silly and equally good. Funny stuff.

MattDell says:

Alot of things have been said of the Russians. Stupid is not one of them.