Russia gets all the phones

Lumia 730, 735 and 830 Russian pre-orders start

C-C-C-Changes

Windows Phone OS to drop 'Phone' from name, lose Nokia

To Russia with love

Micromax Canvas Win W092 coming to Russia

Xbox One Russian sales

Xbox One Russian launch date confirmed

Windows Phone News

Lumia 530 available for pre-order in Russia, ships August 22

Microsoft News

Microsoft 'betrayed' Finland, says Finnish finance minister of layoffs

Rumors

Microsoft's aiming for flagship Windows Phones, killing Nokia X but selling MixRadio

Apps

New Treasure Tag app update ditches the 'Nokia' brand

Microsoft News

Rumor claims 1,000 former Nokia employees in Finland could be laid off by Microsoft

Apps

Drive through to get the Russian BURGER KING app for Windows Phone

Rumors

Is Microsoft readying a Lumia device that runs Android?

Xbox

Xbox One preorders for Russia begin July 15 with a nice price drop

Apps

New Nokia MixRadio update ditches the 'Nokia' brand

Windows Phones

Lumia 930 delayed in Russia until July 7, app voucher offered

Rumors

Microsoft rumored to be licensing Nokia's brand name for phones

Windows Phones

Lumia 930 pre-orders begin in Norway Wednesday for July 10 launch

Windows Phones

Microsoft Store US site pulls pre-order listings for Nokia Lumia 635

Apps

Nokia Imaging SDK 1.2 released, Lumia SensorCore SDK out of private beta

Windows Phones

Nokia Lumia 635 for AT&T and T-Mobile available for pre-order at US Microsoft Store site

General News

Microsoft teases possible launch date of a green Lumia or successor to the X

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17

The Amazing Nokia Lift: the Russian approach to Windows Phone marketing

What do you get when you pack a lift full of Russians, paid for by the Nokia Lumia marketing budget? Well, it's fairly difficult to describe so we'll let the three videos do the explaining of some superb marketing stunts.

The first video shows unsuspected members of the public in the "Amazing Nokia Lift" when a horde of what appears to be police officers charge into the small space and stare that person down. Once they've completely freaked out, the headwear is removed and a superbly executed version of "I Will Survive" is performed. 

Next up, we've got the Amazing Nokia Lift - Girls (pretty self-explanatory):

Not to mention the Amazing Nokia Lift - Angry Birds, which is a rampaging onslaught of character costumes being flung at the lift as it halts at each floor:

What's amazing about Nokia is how diverse their campaigns are. From 4D projection music events all the way to blowing away the competition with Lumia handsets, there seems to be no limit to the imagination of those involved. In the end we all now know that Russians win, at basically everything.

Sources: Youtube (Police, Girls, Angry birds); thanks everyone who tipped us!

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Reader comments

The Amazing Nokia Lift: the Russian approach to Windows Phone marketing

17 Comments

I have no idea what that had to do with the Lumia, but suddenly I feel like riding russian elevators all day long.

Oh man, one day soon, I'll visit Russia, and when I'll come back, my mother will ask me, what were you doing there? oh nothin', just spending time in elevators 24/7. That video with girls is seriously wicked :)

these are the kind of ads that get stuck in your brain for a real long time.. A very good move by Nokia making such funny and somewhat weird ads:-)