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< >

Amazon rebrands its Windows Phone app, adding new functionality

Amazon App

Amazon, the popular online retailer, has updated its Windows Phone app. The company has somewhat neglected its offering for Windows Phone owners, with our most recent coverage dating back to mid-2013. So what's new in this latest release? As noted already, the new version introduces new branding to 'Amazon App'. That and the team have included some minor enhancements.

According to the store listing, version brings the following:

  • Explore and browse products by category with Shop by Department.
  • Enhanced search refinements including brand, author, price, Prime eligibility and more.
  • Bug fixes and performance improvements

Should you be a frequent shopper with, it's strongly recommended you check this official app out. Thanks to everyone who tipped us!

QR: Amazon App


There are 72 comments. Sign in to comment

kenzibit says:

Not the best but a lot better now. One of my regular apps.

2tomtom says:

Wonder if it now pays tax in the UK?

addz77 says:

No. Mr tax no here.

hwangeruk says:

Tax? Who cares. They employ lots of people. They get my goods to me fast.

And any tax collected goes to our Chavs to purchase Stella, Betting Slips and Biscuits. No tax, no problem. Besides, no politics please, this is a light hearted website. Carry on.

SeanMcCrory says:

3% of Benefits goes to JSA. The vast majoirty of that are not "Chavs purchasing Stella"

46% goes to state pensions

2tomtom says:

Well, Chairman of the UK Governments Public Accounts Committee says;

Perhaps this will have an effect as previous protests made Starbucks buck up their ideas and pay tax.

UK and proud!

kenzibit says:

Aaww c'mon bro, it's better than before.

Robby Light says:

But it does not really feel like a well designed Windows Phone App, does it?

kenzibit says:

Yeah you right but what options do we have? :(

SeraphX2 says:

That is the dumbest name for an app. Self aware much? It's very meta.

TechFreak1 says:

What could be possibly worse than Amazon Mobile? :P.

poddie says:

Answer: Amazon App. Just massively stupid.

SeraphX2 says:

Don't accidentally hit delete on your confirmations.

wpguy says:

The app has been updated multiple times since mid 2013, though most of those updates have been unspecified bug fixes.

I just deleted this app a few days ago because of error messages. Maybe I'll reinstall.

Nimdock says:

Amazon App?


Are you kidding me? Come on Amazon, don't be dumb. I may have to uninstall it for that reason alone! :P


Saying they have neglected it is certainly an understatement.

Planblover08 says:

Thank you! Now an enhance wp/w8.1 rt kindle app. Possibly a amazon music app....

Nimdock says:

Speaking of dumb names I wish we could rename things on the app list. :D

The Windows 8 app is god awful. That's what they should be updating. Just a glorified link.

It is. The WP app is much better, and has more features...

joe_easton says:

lots of app updates recently; this is a good sign for WP!

Jazmac says:

I welcome the update but it worked well before. Its a good app but improvements are always on time.

DaveGx says:

FINALLY! We have filter options. What took so damn long?

rollindadice says:

i guess they neglected WP for long time, so many new releases and updates for WP, all the better for us the users

Justin5267 says:

Meh, I just always use amazon in IE, especially since you can't use through the app.

UnnDunn says:

Still waiting for Amazon Video support.

DWTrump says:

Or ANY of their other services (other than Kindle, that is).

Bartdog says:

Exactly what I was looking for, prime video support.

pazces84 says:

This is a good thing. It could be Amazon is preparing to rollout newer Amazon apps and saw that rebranding the names would make sense. Perhaps Amazon Instant Video app is next for Windows phone? That would be awesome!

lcw731 says:

I would rather see the music app next. Their instant video service really kinda sucks. They need to make over the whole thing before rolling it out on multiple platforms.Don't get me wrong, I use amazon alot, nut the instant video is a unfinished work in progress.

pazces84 says:

Music app would also be welcomed. I use Amazon a lot! Having all of my Amazon content available on my WP would be perfect for me.

nasellok says:

How about a Prime video app - thats what we all want.........not a crappy shopping app that we could easilly suplant with the mobile browser.

chris_1790 says:

Thats what I thougth too!

pvcleave says:

I was coming in to make the same comment. I am not a fan of apps that simply give us what we can get from a browser. I want a Prime video app and music player. I have actually decided to cancel my prime account. I love the 2 day shipping, but I don't think it is worth it anymore. I also have Netflix and it is avialble on a lot more devices. I am too limited on where I can access Amazon Prime video. 

Doggeman says:

Maybe this brings hope to them updating the awfull audible app. 

shaunydub says:

Agreed, it sucks vs their other versions.

I emailed them a few times with suggestions but get no response!!

WinMaverick says:

Bring out the Indian version (, Flipkart needs a strong competition.

Amazon has neglected every platform other than iOS/Android. Their Xbox/Tivo/Windows RT/W8 and various tv apps are some of the worst around.

That is true.
Amazon on The Xbox One crashes on a regular.
My Amazon Prime subscription renews in mid December, so I'm watching for updates to the Kindle Reading App, Prime Video & even the MP3 Store hitting Windows Phone 8.1 or it's no longer worth it with me switching from the Kindle HD to the Surface.

Bartdog says:

The amazon app on TiVo will happily rent or sell you a movie you already own via their own service. Nice.

expectafight says:

The QR Code is off a lil bit, Rich.  There's two HTTP prefixs and no colin. 


Chive on.

Onager1286 says:

Are they going to update their awful kindle apps for windows and Windows phone?

tgr42 says:

That would be nice.

ThePumisher says:

the "Download Amazon App" link ist broken - one http to much.

sag969 says:

Big improvement - on the surface looks the same, but now you can do basic stuff like look at order history or track shipments.

Still waiting for amazon video+music apps though.

Did they have an app for india

hipporama says:

Amazon India has already confirmed that they are working on an India specific app.

Thank you dude...looking forward

Macca Chief says:

In 'shop by department' there's an 'Amazon instant video' link. Wonder if they'll offer an app soon??

MikeSo says:

Don't know, but the previous app showed items in "Amazon Instant Video" as well when you searched, so I wouldn't read too much into it.

Now how 'bout a Kindle update?

MikeSo says:

Need Prime streaming.

bono5112 says:

It actually is faster, not kidding

irsyadhhs says:

Oh, a good week. The official apps on windows phone are getting major update. Day by day, new app is updated. Good to see. ( spoiler : Update for path is coming soon, no words for instagram -we've already had 6tag, right? ) those beta apps, just eewww

lesd777 says:

Need to be able to purchase mp3s from the store. Much improved but need more work

SumairB says:

Wtf?! Store says Amazon App not available in India!

gonza1520 says:

Finally they show Windows Phone some attention.

thaman04 says:

The new app icon is MUCH better... the old one was HIDEOUS and so dated.

I really hope they make a universal app soon... the Windows 8.1 version is so lacking.

edjr07 says:

Thank you one of my most regularly used apps.

afgzee says:

When are they going to update the IMDB app? can someone from WPcentral get in contact with them regarding this? Its shocking.

I like the app.  Simple, straightforward, and no BS.  Good for tracking orders as well.