Apple's CEO Tim Cook has a dig at Microsoft's Windows 8 PC and tablet convergence
During the Q2 2012 Apple conference call, CEO Tim Cook was questioned whether there's a possibility of the iPad and Macbook Air converging into one product, much like what Microsoft is doing with Windows 8 and their "three screen vision". Cook answered with a resounding "no", and went on to explain that he believes combining the experience of both the tablet and PC is a 'forced convergence'.
As well as commenting on why he believes this isn't a particularly good idea with regards to the user experience, Cook compared the PC and tablet combination in upcoming Windows 8 much like a "combined toaster and refrigerator". Microsoft has been actively aiming for a unified user experience when it comes to their next major OS release, as well as pulling the Xbox console and Windows Phone closer together.
The Apple and Microsoft ecosystems are fairly different and this type of comparison (or dig - however you wish to take such comments) is interesting. Apple ensures that each device performs best at what it does, while Microsoft is set to ensure that devices can do more than what the user would usually expect. A Windows 8 tablet running applications in desktop mode is a good example. We'll of course have to see how the average consumer reacts to the changes in Windows 8.