Apple's Siri dumps Google in favour of Microsoft's Bing in iOS 7

Siri iOS7 Bing

Apple has today unveiled that Siri in iOS 7 will be using Bing as its programmed search engine. The friendly voice-controlled assistant will be able to control more elements and functions of the iPhone, but we're pleased to see Apple choose Microsoft over Google for searching and interacting with the Interwebz. As well as Bing, Siri will make full use of services including Wikipedia and Twitter.

Apple is also competing against Windows Phone, so why has the company sided with Microsoft? Come on, this is good guy Microsoft we're talking about here. Redmond is Apple's only option for search that isn't Google and the company has been attempting to eliminate its dependencies on the search giant for some time (remember the whole Apple Maps fiasco?).

If you'd like to follow all the happenings at WWDC then be sure to head on over to our sister website, iMore.

Source: iMore



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Racxie says:

Ouch, now that is a massive blow to Google.

jsnod25 says:

More than massive... I love it!!! Plus Bing is better anyways IMO

Nejcooo says:

maybe if you live in us. i dont like the fact that some people get rewarded for searching while others who are not from us dont get shit

giorgio h says:

Huh?! Bing is just wonderfull here in the Netherlands

Localhorst86 says:

he's talking about "Bing Rewards" which is exclusive to US citizens.

Jabid21 says:

I really wish I got rewarded for searching in windows phone. I say this because I happen to use Bing search more on WP than on computers since its nicely integrated. Unfortunately, Bing rewards only work with the website.

ayejay0601 says:

At least you get rewards with Bing.  Does Google reward you abroad?

grol4 says:

Is that sarcasm? Because Bing NL sucks balls. When I want to use bing, I use Bing USA

lpforthewin says:

I agree, all the great things like news and other people's searches and popular searches and wikipedia pulls don't work in the uk, Microsoft really need to sort that

diod123 says:

Do you get rewarded by using google?

Nejcooo says:

no but i prefer it, because i dont like the fact that:
us people are worth more than others


Stupid hoe. Go get spied on then.

willied says:

It has nothing to do with who is worth more. There are hoops to jump through, and Microsoft is a US based country. It makes sense they have it here first. Maybe you should start up a search engine that rewards people in your country.

erasure25 says:

So Europeans are better than others cuz they get access to the Nokia car charger dock earlier? Come on, certain countries get different things. MS is a USA based company. There are probably regulations that prevent or make it difficult to have Bing rewards in other places. Maybe your government is to blame... I don't know. But kinda wrong to just assume MS is implying Americas are "better."

Nejcooo says:

i think you can order car charger somewhere online. and if you cant, you will at least get it later
i dont think i will ever see bing rewards in my country

Clodderes says:

Yap, all the good things only for select few. The others, including my country, is only get the most basic Bing released years ago. At least start adding some features to the international Bing, Microsoft!

lasm2000 says:

Exactly. In other countries it is just substandard. A funny example: if I try to search for weather in spanish no luck at all, just change the wording and literally use "weather"  in the spanish-mx version of bing and bingo! There is also no local scout for WP in most countries, actually, I could continue for a while. I don't have any intrinsic preference for Google or Bing, but it is clear that, at least outide of US and a few other countries, they haven't really tried that hard.

trwrt says:

Why?  Does anyone actually use Siri anyway?

jerrynomenon says:

Windows iPhone 7

Haha... Great idea! :D

More like iJelly iBean. Jonny Ive must have stolen Duarte's notes.

jerrynomenon says:

and removed all the Tron-inspired-stuffs plus added typical Apple emotional speech

runewake2 says:

I like it, most of the revolutionary features and UI improvements to iOS are taken from Windows Phone almost directly. Besides the post processing effects that gives me a headache instantly. iHeadache < miPhone.

DaveGx says:

Wow. Never saw that coming. This is going to help out Bing immensely

SwimSwim says:

There's a shock, but so long as there isn't any programming error on Apple's part (*cough* Apple Maps... *cough*), this will hopefully unveil to people that Bing actually works very well!

sasukeluffy says:

My thoughts excatly! Thank you apple!!

ikissfutebol says:

I really want to agree with you. The truth is that the average iOS user (a) hardly uses Siri (b) isn't tech savvy enough to know nor care who is providing search results (c) going to change computer browsing habits based on a phone.
An example here... if you look at browser share numbers, does Safari have a 20-30% market share in the US? No. Is there any reason an iOS user cannot download Safari on their PC? Nope.

ThePKReddy says:

Agree with you. Facebook uses Bing but nobody cares. Google has become a household name for search ala Kleenex to tissues

kalo88 says:

Exactly, people say 'Oh, just google it' even if they use yahoo, bing etc...

Duffau says:

If you're referring to windows PC, I believe safari is no longer available

Nik Rolls says:

It's still available and up to date, but you have to trawl the Apple download pages to find it (I have to have it installed for web testing).

Duffau says:

Are you sure? Latest safari for mac is 6.0.5 released june 5, 2013; latest safari for windows is 5.1.7 released may 9, 2012. Is there a new release for windows I missed? I also remember an article being posted here (also on the verge) about safari no longer being available on windows.

SwimSwim says:

Very good point, but nonetheless, this should stir things up a little bit as broadcasters break the news to everyone. I'm curious as how the web will react to this...

DreadVenom says:

Oh Google. Oh google. What ya gonna do now, stop making apps for ios???

rodneyej says:

Best comment here!!

mr_808 says:

Best comment I've read all day!

rianext says:

Haha best indeed..!! :D

clappenings says:

Fantastic news. Apple realizing that WP is the real deal

sasukeluffy says:

Bing doesn't mean WP.. :D

jgservices says:

No but Windows Phone was shown as #2 in customer satisfaction during the presentation :D

captian nemo says:

I think that's Apple taking a minor jab at Google.

deloa84 says:

Oh double snap!

walter1832 says:

Snap, crackle, pop....bing!

erasure25 says:

Oh triple snap in a Z formation!

Mocah says:

Adjustable snap view!

swizzlerz says:

Sweet. About time Bing picks up. A day in my life with only Bing. I rarly use google now.... Only if I can't find something on Bing.

sholokov says:

Really. What Can't you find on Bing?

deku13 says:

Reviews for pretty much anything

E Lizzle says:

The address of any business that has opened in the last five years.

swizzlerz says:

Sometimes when I'm looking for the odd code thing that I'm imagining to see if someone has done it yet or not. Stackoverflow.com stuff lol

lkashl says:

From personal experience I've found that google is generally better for searching for images according to keywords (eg a meme according to is caption) and forum searches.
I have the feeling that MS robots don't collate information from deep enough within the page. Otherwise, i mostly use bing on my phone because of the UI.

_Emi_ says:

I always do the same, use google when i cant find something in bing, and then I see none of both found anything i wanted :P

jlynnm350z says:

That's very surprising to me. But I'm glad. Tired of googles monopoly bull crap! Yes that's how mad I am I said crap.

deloa84 says:

Oh snap! Guys he said the word crap...

WinFan1 says:


walter1832 says:

Shit, i'm sorry man.  Sometimes i'm such an asshole.

WhippedKream says:

Walter seriously?! Calm your ass! And get your shit together!

rodneyej says:

Dam Walter! Quit bloody cursing!! Mutha Fu¢ker!

cannon#WP says:

I guess Tim Cook took the Bing It On challenge and was surprised by the results.

deloa84 says:

Lol that would be hilarious.

k00ksta says:

Well Played Sir!

bbqrooster says:

The Bing Reward got him hooked. He is going to route all these Siri search going through the Siri account on Bing. Every 475 points gets him $5 Amazon gift certificate. Happy days.

deloa84 says:

Sweet. This will help people realize that Bing is a really good alternative to Google. Not only that with more users, its going to get better.

mr toes says:

Ios7 copies so much from windows phone like the multitasking and swipe to unlock, actually the whole interface flat design has been copied

rodneyej says:

I hate that too, but as much as I want to say "stupid iOS" it might actually help WP out,,,, buy means of familiarity..

mr toes says:

I doubt it really, wp doesn't have the market share right now to show the mainstream when apple/google copies from them

rodneyej says:

No, not showing that they copied, but when people see WP in the store they may perceive it as a familiar looking alternative.. Possibly the same thing that some did with Android back in the day.

kalo88 says:

They'll probably just say 'WP copied the iphone!'

Duffau says:

Actually the card multitasking comes from webos/palm. A lot of ios 7 looks like webos+WP. But it seems everything has been done before.

Oxymoron428 says:

I never... never, EVER thought I'd say this but... good job Apple!

richddr says:

its a good day to own a windowsphone :). iOS 7 is WindowsPhone with some android. did not see that one coming xD http://i.imgur.com/1wBWY8A.jpg

ericjojo says:

I think Apple & Microsoft have been copying themselves a looong time ago. Actually since Steve Jobs got back to rerun the company... I think

diplomat696 says:

Actually I think ios7 kinda looks like a sucky version of windows phone. Now MSFT just needs to assimilate all users from IOS via siri voice commands and then take advantage......"Siri, what's the best mobile OS?" Siri: "windows phone 8 kicks my a**, please go to try it have a nice day"

Ermiasthe says:

Nailed it lol!!

Aryan Angel says:

Another reason to not buy iPhone

Aryan Angel says:

Everything's opposite in soviet Russia, man. :(

Forc3 says:

): .nam ,aissuR teivos ni etisoppo s´gnihtyrevE

rodneyej says:

Translator app??

patiua says:

!eno dooG .eheH

Aryan Angel says:

LOL! This made my day

diplomat696 says:

Lol @them using Bing, android fanbois are gonna be frothing at the mouth

RayWall says:

Is this going thermonuclear?

thesorehead says:


+1 to this.


I don't know how hyperbolic Jobs was in everyday speech, but to "go thermonuclear" is pretty much all-out conflict. Apple has to use some kind of search by default - AFAIK it doesn't build search engines - and Bing is the only real alternative to Google.


Personally I find Google search is often better than Bing for mapping business addresses and finding specific images. But day-to-day if I need to find something online Bing is perfectly fine.


Now, we'll know it's Thermonuclear time if iOS' Safari also defaults to searching with Bing. That's a LOT of lost revenue for Google...


NIST says:


Tjalsma says:

Next is HERE Drive ;)

Awesome....i never use google

walter1832 says:

OMG, flat squares are cool now.

nistron says:

Is this confirmed?? Would be great, but I though they have some agreement with Yahoo, which means google, iirc

hopmedic says:

Yahoo's search returns Bing results.

Etios says:

Wrong info, Yahoo search is powered by Bing.

trwrt says:

It would be better if they'd made Bing the default in Safari, then people would be able to see it.  In Siri it will be hidden and nobody uses Siri anyway.

swizzlerz says:

True.... But it is the built in search in Facebook... Fancy why that happened lol.... Lots of people see it.

TheDarKnight says:

Sweet! Bing FTW

big_slim750 says:

I thought it said that Bing was included now. I didn't see where they said they were taking the Google search out...

Awesome! Bing wel get better :)

Jazmac says:

Great point.

WinFan1 says:

man this is funny lol

WinFan1 says:

everyone is talking about how microsofts design philosophies are ugly and everyone is copying them now lol

b3rni3703 says:

MS / WP8 FTMFW..... Def a good day to be owning a Windows Phone = )

Jazmac says:

Giggity. This put a major smile on my face.

sip1995 says:

Look at the multitasking...it's exactly the SAME with windows phone......COPY

Etios says:

No, Windows phone copied it from the dead WebOS, by including the slide-up to kill app gesture ios has copied 100% from WebOS and it is now better than windows phone :(

tbkern466 says:

WP 8.1 needs a big update now. I live my Lumia 920, and I plan to stay with windows phone, but I like the visual style of androids and iPhones new calendar. Hopefully Microsoft didn't abandon the notification center that they were working on, because I really want it because of push notification

diplomat696 says:

Bada Bingggggggggg

tbkern466 says:

I know we have heard that the notification center started to look like the people tile before it disappeared, and I am fine with that. You know how the Me tile is a sub-app out of the people app? Make notifications a sub-app from the Me app and make it come up when I hold down the windows button. Then move TellMe to a hold down of the search button, and everything would be awesome

89caps says:

I do like this idea of yours!

That's what the fuck you guys talking about don't you guys see how much they copied our design smfh I am outrage

Etios says:

Designs are always copied by everyone. Windows phone multitasking cards was copied from WebOS, now Apple has copied the same and made it even better by including slide-up to kill app gesture which was standard on WebOS.

sip1995 says:

So now Microsoft has to do something better from this..... a much better multitasking that you can EASILY kill apps....will be great for windows phone

Eurovillager says:

Want some toasts

WPenvy says:

Good guy Microsoft...

Very interesting news... Back when I was still using my iPhone 4, I actually switched the default search engine to Bing because I got sick to death of Google.

Really its not big of a surprise. When apple upgraded to OS6 it had dropped google for its built in map app.

marantaz says:

Help. I've fallen out of my chair...

JG333 says:

YES!! This is great news especially considering Google's campaign against Microsoft!!

cruisezero says:

Watch out for the NEXT search engine market share report.

KQ17 says:

Wow thanks Apple, it will help improve Bing everywhere.

DJCBS says:

LOL This is all Google needed...Microsoft and Apple entering a friendship. Guys at Mountview must be pissed off.
I wonder what would happen if after this Microsoft decides to allow Apple to have Office and not Google (it would be well deserved given Google's "good will" toward Microsoft).
Or even better, if Apple decides to enter a partnership with Nokia to release iOS based Nokias in 2015 instead of Android Nokias, once Symbian is put definitely to death...

No they haven't. They've only implemented Bing into Siri. In safari, google is still the default search engine.

jabtano says:

Well done apple, you have seen the light Bing is much better.

aitt says:

WOW that's huge!

Yes!!!Take that Google!!!!

sip1995 says:

And now after IOS 7 ....Microsoft has to do something better than this.....by creating the new windows phone 8.1 with NEW features

donkhalil18 says:

iOS7 multitasking is exactly looks like wp8, have anyone noticed that?

sip1995 says:

The truth is that Microsoft copied this feature from the dead webOS and now Apple copied this feature from Microsoft......

ricbon says:

this is HUGE news wonder why it isnt in the front pages of some leading tech sites

lubbalots says:

My God, it is in every front page. I have Geekbyte and only a few Xbox 1 news. The rest, the revolutionary iOS7.

Ticomfreak says:

I wish Microsoft didn't bail out Apple so that they could sue the shit out of Apple.

lubbalots says:

Does MS have some stake in Apple I wonder?

larspassic says:

Microsoft / Bing just got so much validation

RayWall says:

Maybe MS told Apple they could "borrow" some design elements if they included Bing?  LOL

Apple using Bing?  Did not see that coming. 

Microsoft is a shareholder in Apple and has a patent sharing agreement dating back 16 years. 
no suprises really. All our technology is theirs and all their techology is ours. The real enemy :) is google/android

robotaholic says:

Haha you will see Apple die like wp8. Nobody will be forced to use bang. Google passed microsoft last year. I hate to break it to you but Google is supermassive and will not be denied lol and maps are radical YouTube is radical, gmail is radically fast and syncing notifications between devices is epic. Also Google voice recognition is the best there is. Oh I forgot Google voice which nobody else has so I can send all my calls to wherever. You have to admit Google is a force to be reckoned with

WPBlox1989 says:

Sorry but Apple's starting to preventively deny Google, there will also be a time when the Google-Apple deal for the native-coded Google and YouTube apps expire and Apple will no choice but to either rre-code the Google apps for iOS into  HTML5 ones like what Google did to Microsoft and as a preventive measure Apple's starting to try Microsoft's services one service at a time.

vraeleragon says:

I have a mixed feeling about this. On one hand, I like the idea of spreading things apart, not using too many google apps. On the other hand, google apps are so much better than any other apps. I also like the simplicity of google's product. How many people (used to) go to google.com to test if their Intenet is on?? Their loading time is much faster than sites with too many contents. Anyway...