Long Zheng, the man behind the popular istartedsomething blog and MetroTwit, has teamed up with Andrew Armstrong and Ed Hooper to found 121cast. As described from their website,
121cast is reinventing the radio by creating an online platform that delivers personalised audio for consumption on the go.
Our vision is to be the "radio station" of choice for smartphone owners with an intelligent and contextual audio stream to compliment the busy lifestyle and heavy information consumption of the modern professional.
121cast was founded by Andrew Armstrong, Ed Hooper and Long Zheng in February 2012 and is based in Melbourne Australia.
In June, 121cast was awarded an Entrepreneurial Fellowship by the University of Melbourne Faculty of Engineering to complete the Melbourne Accelerator Program (MAP).
The first product to come out of their startup is SoundGecko. With so much information flying around the interwebs, and so many juicy posts on Windows Phone Central, it's hard to keep up. But what if you could have articles read to you while snuggling up to people on the train, or driving? Well, that's exactly what SoundGecko does.