We reported a few days ago that Microsoft was experiencing a unique problem: the Windows Phone Marketplace has grown so much, so fast that their servers and backend getting hammered, resulting in app-publishing slowdowns. Everything from submissions, to certifications to the App Hub itself was getting slower.
Today, Microsoft's Todd Brix addressed the problem in a blog post noting that they have an immediate method for addressing these problems and a more long term one. The addition of all those new markets over the last few months has taken its toll on the App Hub experience, more than they had anticipated. As a result they will be re-working their backend, which will take some time:
"We’re already in the process of developing a more robust and scalable Marketplace service that will address current problems and pave the way for the even more rapid growth we’re expecting in the years ahead. But engineering work this significant doesn’t happen overnight. Our plan is to have it complete by late summer."
For the short term, they already have started to work on these two areas:
- Adding more server capacity to better handle the increased load.
- Streamlining our processes to accelerate the rate at which apps can be ingested, certified, and published.
As a result, developers are now seeing shorter turnarounds from their submission to publication dates, which is a good thing. However, the more substantial changes won't be felt until later this summer.