Trying to make the hard decision between the different (some might say nearly identical) Windows Phone 7 devices on AT&T? LG is looking to make your decision easier by announcing that they will be giving away 10 Windows Phone 7 apps in 60 days - with a value they say is more than thirty bucks. They're also giving love to developers by promoting their apps on the LG Facebook page.
LG is also promising to get into the app development (and app store) game themselves:
LG will also be offering its Windows Phone 7 customers free access to even more applications developed directly by the company. These applications will also be available from the LG Application Store and will span social networking services, such as Type n Walk and Voice SNS, as well as practical tools like Subway AR.
We're not going to raise the spectre of fragmentation caused by apps available in one store but not the main marketplace, because at least in this case it looks like instead of pre-loading what some might consider bloatware on their devices, LG is apparently making them available for download. Another benefit of the LG App Store, again, is that's where you go to find them free apps.
The breakdown of what they're gifting: Look n Type, Workout Tracker, Photo Stylist, Fortune Coins, Caddy Buddy, Metro Scanner, Tool Box, I'm a Musician - Guitar, I'm a Musician - Piano, and Voice to Text. So no, not life changing, but if nothing else a clever way to get their customers used to checking their App Store in addition to the Marketplace.
Full Press Release after the break