We've heard before that AT&T is making this their biggest phone launch ever, even dwarfing the iPhone and we reported that Nokia is paying AT&T upwards of $25 million for exclusive employee-use of the flagship Windows Phone. But this figure for advertising really puts into perspective just how big a deal this phone is to Microsoft, AT&T and Nokia.
Of course there is a strategy involved for everyone and for AT&T, that is getting itself away from the iPhone (which is now on two of its competitors here in the U.S.). Whether or not "Rolling Thunder" , Nokia's campaign name for the 900, will pay off remains to be seen. We expect it to be a few months before the "beautifully different" slogan catches on and awareness to increase.