A behind the scenes look at the "Don't fight. Switch" Windows Phone ad

Microsoft launched it's latest Windows Phone ad the other day poking fun at the Samsung/Apple rivalry. The end result was a humorous poke at the competition while highlighting our Windows Phones.

Microsoft is now sharing a behind the scenes video filmed during the making of the commercial.  It's an interesting, funny perspective on how the ad was shot. The behind the scenes footage might even make for a nice follow-up commercial.

Source: Windows Phone Blog



There are 45 comments. Sign in to comment

azaright says:

Windows phones make a nice addition ir three to the excisisting smartphone market

giorgio h says:

If we want to succeed, we need more commercials like this.

chucky says:

The best windows phone ad

Xaphoon148 says:

Can't stop laughing :)

lubbalots says:

Love it! Cracks me up everytime!

jfrancejr says:

Very cool commercial.

danielgray says:

Funny. But only it was true. Not worth switching yet. Hopefully GDR2 will add lots of features and bug fixes.

Ratman826 says:

+1 I really love to see some decent bug fix and feature updates such as volume settings and notification center

B_Sack says:

Notification center is confirmed coming.  Hopefully in update this summer, but most likely in the next big version this fall/winter.  There will be lots of other goodies too, and hopefully the volume issue as it bugs me a bit as well.

DarkKrystof says:

Funny, good stuff.

PipoDj says:

The commercial has already reached 1M+ views in Youtube. Wait was it only uploaded yesterday? And reading on the comments, the war doesn't end in the video! LOL!

blackhawk556 says:

iTards and droids are pissed of that their precious OS were thrashed by MS. If they're fighting that much in the comments section, then you know MS hit the right nerve. :)

PipoDj says:

Oh you bet MS did! Most tech blogs are really praising the commercial. Weird as they never really do appreciate MS at any aspect.

Xaphoon148 says:

Reading the comments are as funny as watching the video :)

xconomicron says:

lol yea, I've been reading some of the comments and some of them are pretty ridiculous.  haha

some comments: (Is this even legal?) -lol

PipoDj says:

Oh yeah that one cracked me up! Hahaha so we're involving the lawyers here now are we! LOL!!!!

NIST says:

Pretty darn funny. Finally. Great job Microsoft.

blackhawk556 says:

This is awesome. Plenty of websites posted it on their sites so it's getting good exposure.

rubenbest says:

Windows phone started from the bottom now we almost there

Still a very funny commercial! I don't remember her saying"You're as dead as your battery!" LOL! That's some funny stuff...

willied says:

Often times when shooting something the actors will use/come up with different lines to see what works best, and in this case they used a different line for the actual ad. I did think that battery line was pretty funny, though.

Zeeshan360 says:

Because Iphone actually has a good battery , atleast better than my Lumia 920

ymcpa says:

WHo ever edited the commercial is a fool. That would have been a great line to keep in the commercial.

DaiaX says:

Just my opinion:
1) "Dead" is negative.
2) "Autocorrect this" is shorter.

Ady Tamimi says:

Now make a behind the scenes of the behind the scenes!

PolishHitta says:

This commercial just went live. Saw it today at work

tony1213 says:

Man I love this commercial! It helps that I love my Lumia as well but still, its freaking funny as hell! 1 or 2 more similar and people will jump on da wagon.

beefydragon says:

Would be nice if its shot with PureView. Or a part of it. ;)

DalekSnare says:

It reminds me of the Samsung "The next big thing is already here" ads, in that it makes fun of the status quo and suggests that the more savvy people have moved on from that.

ceraf says:

They could have been a little more intentional when incorporating the HK cinema elements...but i still enjoyed the commercial

ej1024 says:

We need more commercials like this...

Eg0nz63 says:

Its a great commercial; maybe lure some isheep. #TimeToSwitch.

Metro1088 says:

"Windows Phone really is worth switching to."


Benz85 says:

What i get from this ad is that ios and android fight a lot cuz they are the best operating system and wp it isn't, that is why in the ad only 2 people have this phones. Sorry but that tells you a lot IOS 45% ANDROID 53% WINDOWS PHONE 2%.

AskaLangly says:

Just a tad ironic when the one guy said 'Whee!' when beaming content to the Galaxy: ever seen that meme involving Firefox? http://www.youtube.com/watch?v=sGyoA92ubzs Supposed to mock IE...

Why only L920? They should also use 8X and AtivS

fordcom says:

Love this commercial, really funny

Mooncow27 says:

I rather enjoyed it. Keep it up MS. Please no Seinfeld.

Nick Salch says:

It would have been nice if the lights went out and they had people taking dark pictures on the other phones and bright pictures on the L920

Spedez says:

That was/will be the best commercial of the year. Easily.

lancguy says:

I just saw this commercial tonight on Hannibal.  BRILIANT!  It was one of the best commercial that I've ever seen.