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Bing on Blackberry

Blackberry World 2011 had a surprise keynote presentation this week; Microsoft CEO Steve Ballmer. No, there's need to check the URL. You're still at WPCentral.

The connection between Blackberry and Windows Phone is the growing partnership between Microsoft and RIM. Ballmer was present to announce that this holiday season, Bing will become the default search engine for Blackberry's browser and the default search and mapping engine for new Blackberry devices.

Microsoft already offers online services to Blackberry customers and hopes to broaden that to include a RIM enterprise service for Office 365. The Bing for Blackberry project should strengthen Microsoft's software presence in the mobile market.

Ballmer did have one interesting comment early on in his presentation. He said,

"Microsoft will support the top phone platforms with our cloud services, we're going to invest uniquely in the Blackberry platform in addition to our own Windows Phone platform."

Not sure how to take that one.  Would it be too far of a long shot to think Microsoft may be looking to acquire RIM (see earlier rebuttal against such an idea by Ballmer)?  Or is this just Microsoft keeping to its roots and making gobs of money selling software?

Source: Crackberry

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Reader comments

Bing on Blackberry

11 Comments

Hmm...wouldn't it be interesting if Microsoft acquired RIM/BB and released Windows Phone Professional and Windows Phone Consumer or something like that?

As much as I'd like to see that, I don't think capitalism will allow it. Before I actually had my WP7 in hand, I felt that the thing I would get the most out of it was the Microsoft Office integration. Now that I have it, I have been (justly) enticed to spend money on Zune and X-Box live (mobile) games, and am considering purchasing an X-Box gaming console with Kinect. Maybe I'm just a sucker, but MS execs would be fools to ditch the opportunity to further integrate their products into Windows Phone users lives. It does sound like a mild version of Apple's marketing plan, but it's all about making money, and I can't really fault Microsoft for that.

It would be great if microsoft could get BBM or create something thats links the two together on WP7 :D

Good business move by MS. As for other people's comments, I'd much rather have an official Windows Live Messenger app for WP7 that's just as integrated with WP7 as BBM is with BlackBerry. As it stands right now, BBM is limited to those who own a BlackBerry, that number is slowly declining. Windows Live Messenger is much more widely used by people on other mobile platforms, PC's and even Xbox

Microsoft will not buy RIM. Ballmer mentioned earlier why such an idea was bad and with Nokia in their hands, MS has no need for a company like RIM, who is drowning themselves slowly.

Before WP7, I used a Bold 9650, which is regarded by some to have the best keyboard that BB offers. I was not impressed. My thumbs are not huge, but I could not get through a SMS without having to correct my mistakes. I feel that I am more productive with the physical keyboard on my Quantum, and even the soft kb is better that the 9650's physical. That's not even putting into consideration the great auto-correct system that MS has for Windows Phones.Maybe my experience is unique.