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Public version of BBM app coming 'next week'

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Analysis of Microsoft's Q4 2014 results

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Xbox Video and Music are getting 'streamlined' says Nadella

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Video of Microsoft's secret labs offers a look into the world of Surface

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5.8 million Lumia smartphones sold this last quarter

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Microsoft generates $23.38 billion in revenue for FY14 Q4

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BBM beta for Windows Phone gets small update to version 1.0.0.4 (Updated)

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Microsoft focuses on design to unify separate platforms

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Microsoft to hold one big IT conference in May 2015 as they replace TechEd [Update]

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Microsoft 'betrayed' Finland, says Finnish finance minister of layoffs

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Putting the Microsoft job cuts into perspective

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Stephen Elop explains how recent job cuts will affect Microsoft's handset division

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Microsoft to cut 18,000 jobs in the next year

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Search for the perfect US school for your children with Bing

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Microsoft now offers 'right to be forgotten' form for removal from Bing

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Microsoft layoffs allegedly happening tomorrow, will be largest in company history

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BlackBerry: BBM beta for Windows Phone should start Thursday

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Microsoft widens its renewable energy commitment with wind farm deal in Illinois

11

Bing on Blackberry

Blackberry World 2011 had a surprise keynote presentation this week; Microsoft CEO Steve Ballmer. No, there's need to check the URL. You're still at WPCentral.

The connection between Blackberry and Windows Phone is the growing partnership between Microsoft and RIM. Ballmer was present to announce that this holiday season, Bing will become the default search engine for Blackberry's browser and the default search and mapping engine for new Blackberry devices.

Microsoft already offers online services to Blackberry customers and hopes to broaden that to include a RIM enterprise service for Office 365. The Bing for Blackberry project should strengthen Microsoft's software presence in the mobile market.

Ballmer did have one interesting comment early on in his presentation. He said,

"Microsoft will support the top phone platforms with our cloud services, we're going to invest uniquely in the Blackberry platform in addition to our own Windows Phone platform."

Not sure how to take that one.  Would it be too far of a long shot to think Microsoft may be looking to acquire RIM (see earlier rebuttal against such an idea by Ballmer)?  Or is this just Microsoft keeping to its roots and making gobs of money selling software?

Source: Crackberry

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Comments

There are 11 comments. Sign in to comment

beej says:

Hmm...wouldn't it be interesting if Microsoft acquired RIM/BB and released Windows Phone Professional and Windows Phone Consumer or something like that?

nrfitchett4 says:

I was thinking the same thing. Would make a lot of sense.

As much as I'd like to see that, I don't think capitalism will allow it. Before I actually had my WP7 in hand, I felt that the thing I would get the most out of it was the Microsoft Office integration. Now that I have it, I have been (justly) enticed to spend money on Zune and X-Box live (mobile) games, and am considering purchasing an X-Box gaming console with Kinect. Maybe I'm just a sucker, but MS execs would be fools to ditch the opportunity to further integrate their products into Windows Phone users lives. It does sound like a mild version of Apple's marketing plan, but it's all about making money, and I can't really fault Microsoft for that.

acshaw says:

It would be great if microsoft could get BBM or create something thats links the two together on WP7 :D

acshaw says:

it would be great if microsoft could get BBM ON WP7! :D

Los says:

Good business move by MS. As for other people's comments, I'd much rather have an official Windows Live Messenger app for WP7 that's just as integrated with WP7 as BBM is with BlackBerry. As it stands right now, BBM is limited to those who own a BlackBerry, that number is slowly declining. Windows Live Messenger is much more widely used by people on other mobile platforms, PC's and even Xbox

HeyCori says:

No one's buying Rim any time soon.

Microsoft will not buy RIM. Ballmer mentioned earlier why such an idea was bad and with Nokia in their hands, MS has no need for a company like RIM, who is drowning themselves slowly.

Winterfang says:

Blackberry Keyboard + Windows OS? excuse me while I faint.

Before WP7, I used a Bold 9650, which is regarded by some to have the best keyboard that BB offers. I was not impressed. My thumbs are not huge, but I could not get through a SMS without having to correct my mistakes. I feel that I am more productive with the physical keyboard on my Quantum, and even the soft kb is better that the 9650's physical. That's not even putting into consideration the great auto-correct system that MS has for Windows Phones.Maybe my experience is unique.

Why should MS spend $xBillion on RIM, when they could wait five (maybe even two) years to buy it out for a quarter of the cost?