On September 5th, Microsoft’s Bing search division partnered with product search company Local.com to deliver a more immersive experience for its users. Now when searching for goods and products, Bing will be able to tell you what local stores have that item in stock.
Local’s Kirllion shopping data platform provides information from stores including retail locations, brands, categories, and product availability. The platform operates in real-time, so if there is a discount or coupon available – Bing will know.
Chairman and CEO of Local stated that:
"We're pleased to be partnering with Bing to provide relevant local product shopping information to millions of consumers. Our dynamic local product data enhances the online shopping experience for consumers by providing them with valuable information about which retailers carry the products they are looking for."
Do you mostly shop online for products? Do you think providing local store information will push you to shop locally?