Developers

AdDuplex has recently announced that its new Direct service has gone live. To remind everyone what AdDuplex Direct is all about, it's a new platform for app publishers and advertisers to arrange direct advertising placement deals, negating the paperwork, payment processing hassle and other headaches associated with locating publishers to part with their cash for in-app advertising. AdDuplex already offers a range of options for developers (particularly on Windows Phone and it's great to see yet another service added.

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Microsoft is changing up how developers get resources for Windows Phone and Windows 8. In fact, they're actually merging developer resources for Windows and Windows Phone. That's not all, they're adding twenty one new payout markets and highlighting the new Kinect for Windows 2.0 SDK. Details on all changes below.

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Starting with Windows Phone 8.1 users can select a background wallpaper for their Start screen. The trick only works with apps that have a transparent Live Tile, which has resulted in a massive push by fans for more apps with those see-through Tiles. But like all things in life, sometimes it goes too far. For instance, many people have – rightly – complained that they liked those 'signature' colors for certain apps because it made finding them easier. I agree.

What's the best way to rectify the situation? Give users a choice. Here's how to do it.

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Ready to find out how the Windows Phone Store and Windows Store are doing? Microsoft has just published a report showing trends for the two platforms. We learn a lot of interesting things in the post. For example, did you know that low-memory devices, like the Lumia 520, lead in app downloads? Highlights after the break.

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If you’re a Windows Phone user, probably one of the cooler things you’re noticing these days are apps labeled as ‘Made for Windows Phones and Windows PCs. Is there anything more satisfying than having the same experience on your phone and PC? Today, Microsoft added another notch with the release of their Channel 9 app for Windows Phone. The app had been on Windows 8 for a while but now Phone users can get in on the action.

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Two weeks ago I told you about the Boston Microsoft Developer Group, which helps Windows Phone and Windows developers make their apps better. The group holds monthly, informal meetings where guest speakers share tips, you can mingle with other devs, have some food and win prizes. They’re always fun and a great way to meet your fellow developers for further insight.

Tonight is the meeting for May and Microsoft is sponsoring it. Last we checked, there are over 130 of you RSVP’d and we’ve been informed a few more spots are open (you don’t need to RSVP, as you can just walk in, though it’s easier if you’re ‘on the list’).

What’s more, you’re not-so cuddly editor in chief will be present, giving a talk on Windows Phone and its future! Here are the full details of tonight’s plan…

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Last summer we told you boys and girls about this really great video series up on Channel 9. The series was called ‘Windows Phone 8 Development for Absolute Beginners’. It was an 11+ hour series that taught absolute beginners how to develop for Windows Phone 8. Now there’s a sequel up on Channel 9 that will do the same for Windows Phone 8.1.

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AdDuplex has kicked off the next month in the Every Phone They Make campaign, which will be rewarding developers with a chance to win a Lumia 625 and Lumia 820 for simply marketing their apps with AdDuplex. It's a great program for those who have apps submitted to the stores to win some awesome prizes. What's more is for the month of May, AdDuplex is also giving away a Lumia 1020 to the general public.

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Microsoft is set to host a "Best of Build" event for those who reside in India who may have missed the massive event, which took place last month. If you're interested in Microsoft Visual Studio 2013, Windows 8 and Windows Phone 8.1, the company will have the event running from 7 May 2014 at 3:00pm (GMT+5:30) through 8 May 4:00pm, with a session per week on every Wednesday.

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If you live in New England, then you may want to pencil in Tuesday, May 13, 2014 to attend the Boston Microsoft Windows 8.1 & Phone App Developers Group, sponsored by Microsoft. It looks to be an exciting night where the future of Windows Mobile, including RT and Phone, will be discussed by numerous experts.

In addition, there will be hands-on with the latest devices, food and prizes. Plus, I’ll be there giving a talk on ‘The challenge to catch up: Windows Phone, features and market share'. Best part? It’s free.

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Microsoft does a pretty good job of courting developers and keeping them happy in the Windows Phone and Windows ecosystem. They produce a ton of content and resources to make developers successful in their ecosystem. Appy Mondays is a new program that you can watch live on Channel 9 or YouTube. The content will focus on new apps and development tricks. There's also a new contest going on that will give out developers prizes for developing apps for Windows 8.1 and Windows Phone 8.1. We're full of developer information after the break!

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