Yesterday, Facebook announced their much anticipated “Facebook Phone” aka the hilariously named HTC First, which turns out to be nothing more than a mid-range HTC device sporting Android 4.1 and yet-another-custom-skin. That skin simply features the most popular features of Facebook e.g. having it on your lockscreen, etc. but is it a game-changer? Not at all.
Indeed, after enduring the presentation, users familiar with mobile technology may have had a case of déjà vu as Zuckerberg and others focused on the “people first” aspect of their new money maker. There’s little doubt that Facebook (and HTC) borrowed heavily from the Windows Phone philosophy of allowing your friends and family to be front and center on your phone versus “just more apps”.