In one of the more creative offerings we have seen to get people to buy new Windows Phone 8 handsets, we like this one from Carphone Warehouse. By simply purchasing a Nokia Lumia 820 you qualify for a free upgrade to Windows 8 Pro on your PC. (Unfortunately, Phones4U have an exclusive on the 920).That reinforces the notion that Microsoft (and their partners) are really pushing the idea that the desktop OS and phone are companions.
Fans of Microsoft's mobile OS for years have clamored for such a marketing campaign and now it looks to finally be happening. Thanks, Louis B, for the photo!