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Windows Phone Challenge ad campaign coming to TV, shows off Lumia 920 camera

Although the “Smoked by Windows Phone” shenanigans are mostly over and Microsoft is not routinely engaging in phone challenges anymore, it’s still great to finally see the gist of it coming to TV. Such is the case with this new ad featuring Microsoftie Ben Rudolph and a couple who were using a Samsung Galaxy S3.

The concept is the same: do a challenge between two phones, in this case take a photo at night, and see which device wins. Of course, the GS3 is up against the Nokia Lumia 920, a phone designed for low-light shooting, so it should be little surprise to see it win here. For their trouble, the couple gets a Windows Phone.

The ad will show on ESPN and CBS throughout the men’s and women’s NCAA tournament during the week and should be high profile enough to catch some eyes. Having said that, it did take a year for this brilliant operation to go from tradeshow to Microsoft Store to TV and that’s just not fast enough. But as they say: better late than never.

You can watch the clip that will be airing this week above.

Source: Microsoft; Thanks, Justin S., for the tip!



There are 64 comments. Sign in to comment

rakocool says:

It is about time Microsoft puts some $ to work. 

carlosrdd says:

It's a good try and I get what they are trying to do but who is buying that this is real?

elisaur says:

What do you mean? I believe the results. I've taken alot of shots like this with my 920.

Spicymikey says:

It's a commercial.  Who is buying that any are 100% truthful.  It's about planting a message.  I think this series is very good.  They should keep it up and expand it. 

WinFan1 says:

Bro I take pictures like that all the time.

Big Supes says:

Any 920 owner will tell you lowlight pictures like that are routine.

hardcoreplur says:

Yep! (Lumia 920 holding raver). My photos come out perfect.

cdbstl76 says:

My 920 low light shots blow every other phone's camera out of the water. Not even close!

Yep that is a true statement!

lubbalots says:

If not real, you can surely bet that Samsung will be out claiming false advertising. So far, nothing.

sanders2232 says:

This is true, coming from an S3 my 920 destroys it in low light.

Mirtas says:

I don't think Samsung sees the Lumia 920 as a real threat. S3 sold 50+ million and the 920 sold 1, maybe 2 million times.
Responding would only give Microsoft and Nokia free publicity. And if they do respond, it would be comparing the S4 to the 920 and although I know most people on WPcentral won't like this, but the S4 beats the 920 on most levels, except for low light and shaking video.

lubbalots says:

The next camera update for the Lumia 920 can't come soon enough.

FearL0rd says:

S4 is not out yet. Wait the next Lumia with solar charging and we talk... Generation against Generation

astraith says:

I've taken great night time shots, so why fake it?

abel920 says:

Just about time!

dnmartin98 says:

Finally...... Now let us hope that they have this with iPhone 5s and Droids too. Its about time.

thirdday2002 says:

These aren't the droids you're looking for. ;)

eortizr says:

why some people keep saying 'Droids'? it is ANDROID, that's the right term for Google's Operation System.

Cellus13 says:

A spelling error. You said "Conceit" instead of concept.

erichon99 says:

Mass audience

chucky78 says:

I thought this would have happened a long time ago. Why only now?
Well I'm off to Play Gears of War Judgment. It's a shame there is no smartglass support or a windows phone game for this release. Microsoft really needs to wake up. Their late for everything.

astraith says:

I don't think MS made that game.

cybermoose89 says:

Take that android bitches! Lol Nokia for the fucking win!

link5a says:

Nice! I like this one better, though, same comparison:

seth_p says:

Wait till she finds out there's no instagram

Whodaboss says:

Glad to see any commercials. But where phones are really sold are in the carriers stores. If the employees in the AT&T, Verizon, and T-Mobile stores push Android or iPhones devices Windows Phones will still lag. Those stores is where it begins and ends. Some of us can walk into a store and know what we want but many can be persuaded by anything the sales person push. Sadly many don't push Windows Phone.

1Rahtid says:

"... and that's just not fast enough," you can truthfully say that regarding just about anything involving Microsoft and Windows Phone. Pity. In a race with two extremely creative, innovative and ruthless competitors, Microsoft seems content to just get by instead of doing everything it can to sprint and draw even.

mwgeek says:

Damn Finally

NokFromApp says:

Has anyone noticed that Microsoft has now slowed down advertizing the HTCs? I think they probably realize that showcasing Nokia is their best bet

rianext says:

Yup I've been getting the same feeling for while now....:)

cowboy620 says:

Yup my 920 does awsome in low light no comparison to any smartphone, my 920 will smoke any phone out there.

david90531 says:

It's only going on tv NOW?! No wonder the great ads didn't do much..

mrolympia74 says:

This should of happened back in Nov. The 920 competes with the Galaxy S3. Not the S4.

phatboy66 says:

Lumia 920 is the best! Last week I went to the restaurant with friends. When we finish, we took a bunch of photos and everybody was blown away by the quality of the camera of the Lumia 920!

thirdday2002 says:

I wish Microsoft would invest in a march madness app so I could watch the games on my WP.

argenys says:

Does anyone know why AT&T doesn't advertise the L920 that much? They have put the Will Arnett commercials and nothing else to my knowledge... Really? Why? At least rumors have Microsoft and Verizon heavily advertising the L928 so that will finally be refreshing to see.

TechAbstract says:

About time Microsoft or Nokia to advertise features of the phones in TV. Nokia 920 is very innovative but many people don't know what it could do.

giorgio h says:

Finally!! Common microsoft, you can make it more aggresively.

jabtano says:

Look if it wasn't for Nokia WP8 would be off the radar. About time Microsoft.

welsbloke says:

Focusing on simple strengths that the average joe can understand, a smart move. No offence to they buying people but they are not necessarily that clued up in the first place so messages like this help a lot.

astraith says:

@jabtano Exactly. Nokia makes WP8. Microsoft needs to wake up and smell the roses.

Camaroon says:

Obviously this should've been brought to TV a while ago but at least it's happening.  Apple, and now Google with the new Chrome commercial I've recently seen, has always made their advertising about the product and what it can do.  Hence always having a closeup of the iPhone and just showing someone tapping away on it actually doing something.  Msoft made a mistake with the silly Surface ads with people dancing to techno music or whatever.  Show the product, show how it can be used, and people will understand it. Show a bunch of people dancing and clicking keyboards together and it becomes a toy.  The new Chrome commercial shows how all their devices can sync all the information from phone, to computer, to tablet, to the web, using only animation.  Obviously we know Msoft products can do that, but if they don't show things like that then no one will know.  These commercials are perfect because they highlight things the phone can actually do, and how simple it is. 

lubbalots says:

We need more Ben on TV! He's the best at showing WP features. How do we this point across to MS?

TofuDelight says:

Why you call it shenanigans?

nsg1000 says:

Nobody mention instagram shh.

ayejay0601 says:

Thats a good ad.  Also, Nokia Lumia got lots of love on CNBC yesterday morning. 

eortizr says:

what bout daytime photos (yeah the 90% of the time when people actually take pictures)?  afraid Nokia?

noirsoft says:

Most smartphones (920 included) take good photos in the daytime. it's night shots where most fall down and the 920 shines.

helloyello says:

My Nokia isn't afraid of daylight! Well, it needs meds, but after that the anxiety is gone and can go out during the day!

volcane2004 says:

Finally! It was actually about time they stopped spending money on celebrities. All they need to do is give WP8 time on TV to show what they can do.