Catwalk camera gets teased in UK TV ad prior to Tuesday's Nokia event

Catwalk camera gets teased in UK TV ad prior to Tuesday's Nokia event

Nokia as of late has been all about teasing new phones before their announcement. The Verizon Nokia Lumia 928's camera was repeatedly teased before its formal reveal on Friday, and with a new Nokia Lumia announcement scheduled for Tuesday in London, Nokia's at it again. This time the teasing is happening on national television in the UK on Channel 4, with an advertisement noticed by TechCrunch that focuses on the camera of an as-of-yet unannounced Lumia device, followed by title cards reading "More than your eyes can see" and "The new Nokia Lumia is coming". In other words, the Catwalk cometh.

Unlike Nokia's teasing of the Lumia 928 where the focus was on images produced by the camera, the new teaser ad focuses on the physical camera unit itself, with close-up shots of the raised lens and dual-LED flash. Unlike the Lumia 920, 928, and, well, every Lumia excepting the 520/521 and the 710, the camera featured here is not surrounded by a glossy black or silver plate. In fact, there's a distinct lack of branding around the camera, with just a hint of lettering on the other side of its hump.

The shape and placement of the camera, the flash, and the branding are consistent with the image leak of the Catwalk from last month. By all appearances the Catwalk appears to be built with an aluminum body frame while still possessing a plastic-type back panel. The device is also reportedly significantly lighter and thinner, though unlike the current flagship Lumia 920/928 combo, the Catwalk does not appear to come with built-in wireless charging.

Regardless, we're less than two days from the official unveil of the new Nokia Lumia XXX, with yet another improved camera and a build radically different from anything Nokia's released as a Lumia before. What do you think?

Update: Our folks over at The Verge managed to snag a copy of the ad - it's below.

Source: TechCrunch, The Verge



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Iain_S says:

This is a UK announcemnt guys, vodafone will also be in attendance for this reveal. An international version may also be revealed, but the phone above its a release for a new Vodafone Lumia.

mrolympia74 says:

This phone should be called the "NOKIA LUMIA PUREVIEW". That's it. No numbering. Its still a Lumia

Jazmac says:

Yes, I'm pumped.

ahuczek says:

gaaaa these teasers are killing me. i wanna see the phone in full. its either 928 or catwalk for me so hurry up and let me see the damn phones!!!

Jeyrus says:

A quad core processor and 1080p screen would be nice. Also, seeing how WinPhone 8 is so light it would blow the S4 out of the water in speed. 

I hope they also talk a bit about phablet. I wont buy any 9xx but a phablet with cool pureview xeon led. You know from wp 7.8, jump to 8.1 :)

Iain_S says:

guys whats happening on the 24th May, I have this from Facebook and Windows Phone.
"Want a 1st look at the next release of Windows Phone? Mark your calendars for Tuesday, May 24th at 2:30PM PST for a live preview of what's coming."
anyone have any more info on what this is??? kinda sounds like windows phone blue but im not sure???

MrVol84 says:

Not sure why that's still up. look at the date though, it says may 24th 2011. probably for the announcement of Mango.

rmichael75 says:

well the phone is slim so the lens is sticking out.. this is not the 41 mp moster.... i dont think it i s the right time since that has to be releassed for fall/  christmas this year and also give all the 92X some time in the limelight..

Dexterrino says:

if i were nokia, im making eos a 4.7-5.0 inch 1080p screen with 41mp pureview camera. and slap some bigger battery.quadcore,.   that way it can be slimmer coz the phone will have bigger dimensions in length width. then the camera bump will be smaller

Iain_S says:

Nokia is already testing quad core phones but they seem to be having issues with battery life.

Dexterrino says:

then they should improve that bloody battery life.

its proably the 920 but for t moble

Iain_S says:

This is not a US announcement for a phone guys. Not every phone in the world is for the US. This is a UK announcement and Vodafone will be the exclusive carrier for the UK. Maybe they will announce an international version at the same time, but this is not an announcement for a phone to be released in the USA.

Sean Burns1 says:

No Vodafone said they will take on any new Nokia phones. They won't get it exclusively

MrThone79 says:

Hopefully they don't start straying away from the original Lumia design! # if nothing wrong with the outside don't change it! Just make the internal more better...

cowboy620 says:

Ya an SD card slot would help I have be down under 10 gugs so I had to remove some games to bring it up. More storage please.

TechAbstract says:

Seems like the same size camera in Lumia 920 just aluminium body? No Xenon flash

rmichael75 says:

I think they want to be able sell 920 as well but they would like to put this out for someone who wants a slimmer lighter phone.. obviously there will eb some minor improvements to camera. This is what i am expecting.
The next one which comes in June or July or Sept, will be the 41 MP monstor.
If they release one better than 920 then you should be seeing 920's cost being reduced a lot. which is not the case. This will be an option for pple who dont like the weight of 920. And it will come without wireless charging.
This is my guess/

laushi says:


uopjo6 says:

I do like Nokia's aggressiveness but doesn't this make the 928 "feel" outdated. Span seems way too short to release new phones.  With the ability from the 920 I'm probably set for another year with it (happier than ever ofcourse) but when I want my next Nokia after a year I'm going to have a hard time deciding when to get a phone.

mayur89 says:

n im eagerly waiting fr this

teom95 says:

Just a dual led flash? No xenox or whatever that thing is called?

Spedez says:

Yeah, and no coffee maker and microwave oven. Bummer...

simmomelb says:

I don't get Nokia, I have always liked their designs, but this 'catwalk' just looks cheap and nasty if the leaked images are are anything to go by.

Arya Mehran says:

Still using my Lumia 900. Waiting to see what this one has before I upgrade to a WP8.

Fndlumia says:

Only six months and my 920s being replaced, damn looks like I gotta buy catwalk and eos this year, I agree with comment above that Nokia should release whole range once a year.

peterfares says:

Why would you buy Catwalk? If it's the same phone that leaked a month ago it's just a thinner 920 that has less storage and no Qi charging.

No one knows at this point what is being released. With all the rumors I have no idea myself, I do expect an increase in the camera sensor, plus t-mobile is getting this phone, Vodafone, and probably internationally as well. Slimmer, less weight, and better camera? A lot of people will like that.

peterfares says:

If this is the same phone that was leaked in April...
Basically a 920 that's thinner but only 16GB storage, still no SD, and no wireless charging. 
Kinda sucks actually.

cybermoose89 says:

Crunch time tomorrow reveal the beast already!

primo-one says:

This is a Lumia Tablet

lewiedude says:

When will it be available in the US? The only thing apple does better than the rest is announce and release within days...granted it is only one product at a time.

TunaTank says:

Does that say "60" above the camera? 60 mp camera????

Jason Wun says:

Please tell me that bump is not true. Looks ugly....

Daniel Meek says:

I am not in the market for a new phone at the moment (quite happy with my seemingly indestructable L920), but the new L928 and Catwalk are super exciting to me mostly due to the sheer speed of progress.  When my contract is up at the end of 2014 there ought to be some astounding options to upgrade to.  My next phone will definately need something like a full PureView camera on it.  I picked my L920 over the 8x even though I liked the 8x better, purely because of the camera.  Having small kids I have found the camera invalueable. The quality is not as good as my dedicated camera, but I never caught good pictures with the dedicated camera because by the time I found it, got it going, and messed with settings, the moment would be over.  With the phone I can just pull it out and capture the moment.  The L920 is 'good enough' as a point and shoot, but a true full PureView camera would be even more awesome by bringing back a real zoom functionality to a pocket camera, and probably rival the quality of my standalone camera.
A good camera phone is something every parent needs!

Montpbm says:

Are you all sure that this is for T-Mobile!!!!!!????

IamDefiler says:

Saphire lens at 0:04?

realwarder says:

This has to be marketting genius... show one billboard picture and later one advert early and everyone is talking about it on every website without barely paying a dime.
Wonderful stuff.
I want one even though I don't even know what it is... looking forward to tomorrow!

tallgeese says:

Why isn't this ad on US national TV?