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Microsoft announces company reorganisation with a large shuffle planned

Build 2013

Microsoft today announced plans for reorganisation. We've previously touched on rumours and speculation that CEO Steve Ballmer was looking to restructure the company into one that focuses on devices and services. Ballmer fired out a letter to Microsoft employees, detailing what was happening and what the outlook is for Microsoft once these changes have been applied.

"Today, we are announcing a far-reaching realignment of the company that will enable us to innovate with greater speed, efficiency and capability in a fast changing world. Today’s announcement will enable us to execute even better on our strategy to deliver a family of devices and services that best empower people for the activities they value most and the enterprise extensions and services that are most valuable to business."

Bringing together its vision, Microsoft will be focusing on further improving and developing Windows 8 and Surface, Windows Phone and Xbox, as well as the numerous services and products Redmond has available. The changes are huge and will affect the company as a whole, reaching the end goal of a "One Microsoft." 


Microsoft will now be organised by function and "optimised for speed and strategic alignment." The operating systems engineering group will be headed up by Terry Myerson, and will span across the Xbox, Windows Phone, PC and back-end systems. Julie Larson-Green will take responsibility for the devices and studios engineering group, overseeing hardware development.

The applications and services engineering group will see Qi Lu at the helm, broadening apps and services core technologies in productivity, communication, search as well as other information categories. Satya Nadella will take control of the cloud and enterprise engineering group, which will lead development of back-end technologies, including datacenter, database and specific technologies for enterprise IT scenarios and development tools.

The advanced strategy and research group will be led by Eric Rudder, while Tami Reller will take on all marketing. Mark Penn will be taking a broader view of marketing strategy and will work with Reller. COO Kevin Turner will continue leading worldwide sales, field marketing, services, support and stores, as well as IT, licensing and commercial operations. Tony Bates will focus on partnerships with the business development and evangelism group. He will work with OEMs, silicon vendors, Nokia and partners.

Amy Hood will centralise all product group finance organisations. Finally Brad Smith will continue as general counsel with responsibility for the company's legal and corporate affairs, while Lisa Brummel will lead the HR team and map it to the new organisation. 

As well as the new changes, Steve Ballmer also noted numerous departures, including Kurt DelBene who will be retiring from Microsoft. The CEO continues to go into the success of Microsoft and how the company as a whole can continue to improve with multiple buzzwords utilised. He closes off with a simple "Let's go." We'll have to wait and see to determine whether or not the above restructuring will have made any difference. 

Be sure to read the letter in its entirety for all the details.



There are 25 comments. Sign in to comment

Sobr0801 says:

I would have to say, exciting!

Vb2012 says:

Reply fail xD

cruelvaldez says:

I'm excited, we might not have to wait so long for new features of windows phone! :)

TonyDedrick says:

Easy to talk the talk. Now its time for MS to walk the walk.

Skunkwurx says:

They could always walk the walk, where others fell Microsoft just stumbled dropping a few bones while moving the closet... And ever since Vista its a mighty full closet... But just like good old Bill they just can't talk the talk.... Dont get me wrong I love Bill G but its Paul Alan that talked the talk... just like Jobs was apples talker and wozzy was the walker like Bill...

I think this is a great move in a world that expects updates and innovations much quicker. Read the whole thing, and Windows Phone is prominently featured in his letter. Well done, I look forward to the revamped Microsoft!

_Emi_ says:

I would have liked more Julie in the the operating systems engineering group. but anyway, it sounds like this reorg will be fine. it will be nice to see how Windows ecosystem unifies and grows.


diplomat696 says:

Me Julieeeee!!!! Props if you guess the movie this line is from.

Dadstar0410 says:

Terry Myerson in charge of PC, Xbox, and WP??? Anybody sense Microsoft unity in the near future?

"and what the outlook is for Microsoft"

Hehe Outlook....Microsoft.... I see what you did there :-D

Ticomfreak says:

It would be more funny if they paused when they said "outlook"

Nakazul says:

I noticed it to...well written.

Well done Rich, came out with this in a few minutes of being released live.

SACRIFICE_84 says:

This should have happened long back....
Still cant believe we have to wait till 2014 for WP 8.1...

Lobbie1978 says:

What about Joe Belfiore?

Josh Harman says:

He's retiring to start a Flock of Seagulls cover band.

wpguy says:

I think you mean a Perry-era Journey cover band.

Josh Harman says:

His haircut is one ounce of gel from FOS

mikosoft says:

I love the "cpt. obvious"-syle photo of Ballmer

Nakazul says:

Important stuff, I'm praying this large ship can get there act together and release more finished, more up to date products that take more use of a unified, unique MSFT experience making all MSFT products more pleasing then the competition. You should want to get a WP because you find MSFT enhancements that they don't offer the competition. Nuff said, lets go.

pierrerv says:

Who's in control of windows? Is windows dead?

michfan says:

No, Windows is an operating system. Terry Myerson has it, for all hardware platforms, not just for PC's.

SMMinke says:

Two words that define things to come with Microsoft: "Platform Consistency". A welcome announcement and something us Microsoft Partners have been begging for. We want the same experience across all of our Microsoft devices. First step? Get rid of the god-forsaken method of moving and removing live tiles in Windows 8. Make it "Press and Hold", just like on Windows Phone. Rinse, wash, repeat!