More mobile operators are implementing billing support for the Windows Phone Store and now Vodafone in Italy has followed suit. Offering customers the ability to use their contracted plans as a way to pay for apps and content from mobile phone stores, it's a more convenient payment gateway to using cards on the go. If you don't have a card or wish to use one on your Microsoft account, your monthly contracted bill will include purchases on the Windows Phone Store.
Both Vodafone and Microsoft have yet to officially announce this new feature, which leads us to believe it's not quite available to everyone just yet. It's real easy to get cracking, simply select the option when checking out and purchasing content from the store. If you purchase numerous apps or hand over your phone to other people, it may be worth investing the few minutes to set a PIN for your Wallet and prevent others from using your funds.