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So long SkyDrive, Microsoft required to change name after trademark dispute

SkyDrive

SkyDrive, most of you use it daily and love it. It’s the cloud service from Microsoft that offers storage to your files anywhere and anyhow. If you’re using Windows 8 or Windows Phone it’s also the service that backs up a lot of your settings to create a coherent experience. Unfortunately, you won’t be calling it SkyDrive for much longer.

Over in the UK, a court has ruled against Microsoft in a trademark infringement case. British Sky Broadcasting Group (BSkyB) claimed that SkyDrive infringed on the “Sky” trademark. Microsoft will not be appealing the court’s decision and BSkyB will allow them to continue to use SkyDrive for a period as they transition to a new brand.

So long SkyDrive, it was fun while it lasted. Before you guys and gals shed a tear, the service itself won’t be going away, just the name.

What do you think Microsoft should rename SkyDrive? As long as it’s not something like Microsoft Cloud Storage Cloud Edition 2013 we’ll be good.

Source: The Verge

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Comments

There are 692 comments. Sign in to comment

Sher Allen says:

+1 although I kind of like the sound of Microsoft Nimbus

WhyFiNYC says:

Wow - so anything with "Sky" is just off limits? That's incredibly broad and ridiculous. 

sumothong01 says:

Exactly what I was thinking.

Kellzea says:

Welcome to what happenes when you end up in court with Rupert merdoc. He wins, and takes your house. I'm suprised hes not been given half of MS holdings tbh

Eas195 says:

Yeah, he want to sue his Creator, indirectly, for using 'sky' to define the upper part of the earth.

That's way too ridiculous for sueing that word, just for money?

coip says:

It is absurd: Sky is too generic to have a trademark, especially the way it was combined into one word as SkyDrive. Maybe Microsoft can strike a deal with Skyy Vodka and call it SkyyDrive. Could be a cool marketing campaign: "Get drunk on Skyy vodka, then upload some naked pictures to SkyyDrive"

poddie says:

This is what I want to know. You can't trademark "sky", can you?? Plus, why do these companies wait so long to sue? How many years has SkyDrive been around? I think ms rolls over to easy on these things.

Microsoft could squish Rupert

Nik Rolls says:

Unfortunately they can, and they wait longer because there's no point suing a minor product. The larger the product, the more 'damages' they can invent and the more money they can try to get.

WinDrive, WinCloud, WinNet, MsNet, Skynet (why not :D), in long, Windows Drive, Windows Cloud, Windows Net, and more; Windows Online, Windows AlwaysOn.

They'll likely roll it into the "Azure" family of cloud products, I believe.

cannon#WP says:

I don't know. It could also be rolled into Bing.

coip says:

Not a bad idea. BingDrive is probably the only suggestion I've heard so far that I might be okay with, but I definitely still prefer the name SkyDrive. Hope they can find a way to keep it (say, by officially renaming it "Microsoft SkyDrive" or "Windows SkyDrive", etc.)

Totally agree with "Windows Cloud", see a few suggested this. It fits with their vision to share across (Windows) devices, and I think its comsumer friendly: I save my pictures in the "Windows cloud"....  Does MS have anything called "Win"?

Ixolite says:

Skynet is sadly vulgarized by bazillion business that use it for their name or their service name...
 

pmartineau says:

Is Skynet used inTerminator movie?

danjer says:

Maybe BSkyB plans to stop Judgement Day with a lawsuit?

KelvBlue says:

They are the one that will create the Judgement Day.

Beshoy Hanna says:

I for one vote ME Drive. (sorry, I had to)

daveh101 says:

I am ashamed to live in the UK now!!!
 
What are they going to do with the james bond film, SkyFall
 
What about jumping out of an airplane surely that is still a skydive?
 
I think a new name should be BINS (slightly taken from Bing) - Because it's not Sky, and i like the idea of chucking all my documents in the bin

Fung Kam says:

"Sky" is a very common word
"Sky" brand owner is doing TV while SkyDrive is IT network drive...totally irrelevant... :P
Agree with 'daveh101', why "Sky" did not sue SkyFall?

sholokov says:

Or like someone mentioned Delta SkyMiles

wpguy says:

Andy while aboard that Delta flight, racking up SkyMiles, you can enjoy a copy of the SkyMall catalog....

HarkAtYou says:

Sky also have a very popular broadband service in many countries, SkyBroadband... You can understand how a non tech savvy person who uses SkyBroadband and watches SkyGo over their SkyBroadband, or SkyNews on the Windows 8 app, could confuse SkyDrive as being part of the SkyBroadband service... Don't you think?

Nik Rolls says:

It's not SkyFall, it's Skyfall. One word, whereas SkyDrive is two, one of which is Sky.

vish94 says:

Gonna buy lumia 720 or 920,but have a question - what happens if phone hangs,then how to reboot it if phone battery is not removal!!

ANDY23CA says:

You just hold the volume down, power and camera buttons!

No camera button. That's a hard reset.

MrSimmix says:

Soft reset- down volume button+power key+camera key. If that doesn't work try taking it to a place that fixes phones.

hellodav7 says:

only power and volume otherwise with camrea button you'll wipe your phone!
 

MrSimmix says:

I once did all three and it didn't wipe my phone.

Hard (factory) reset: volume UP+power+camera

Soft reset: volume DOWN+power

IceDree says:

Press the power button for around 10 seconds

Nik Rolls says:

WP8 onwards also requires the Vol Down button.

IceDree says:

Oh my bad , my 8X reboots without pushing the Vol down

Nik Rolls says:

Hmm, really? Could be my bad then, possibly it is a Nokia thing. It used to be just the one button, maybe they just changed it at the same time as upgrading and I assumed it was a WP8 thing.

Kristijan87 says:

SkyDrive was perfect! First we lose Metro, now SkyDrive... :( What, some mediocre male escort service will claim the name "Microsoft" next? :/

cruelvaldez says:

Poor Microsoft, metro, and now this?! This sucks...

msxbox says:

Sounds quite catchy 1,000,000 votes for onedrive

ebradley says:

Actually, kind of catchy. One Microsoft, XBOX One, One Drive to sync it all.

MrSimmix says:

They could actually use that to advertise the new OneDrive. I still miss SkyDrive though... :(

+1 Microsoft One Drive, that's darn good.

sholokov says:

Love it. Practical and conveys the concept of a cloud that can be accessed from multiple devices.

Marco Enxuto says:

Actually there was a service before, called: One Care...

MrSimmix says:

Well they can go screw themselves! We're not losing OneDrive...

ebradley says:

I forgot all about One Care

dlvlg says:

Wouldn't HTC just use the opportunity to throw a tantrum fit as well? I'm surprised they didn't for Xbox one (since its a word and not a number)

MrSimmix says:

+920 for OneDrive.

OMG55 says:

Dude, nice!

machina says:

nice One! :)
1Drive

and how about SlyDrive, lol

simphf says:

Tell BSkyB to go fuck themselves. This has nothing to do with their business model, as far as I know.
/angryblood

bilzkh says:

Bullshit IMHO.

If you need to crap on names, then it means your business sucks. Microsoft should've told them to get beat.

bobsentell says:

"Windows Cloud" or "Win Drive" will work.

stjimmie says:

Stupid sky, whack production value for inflated prices... And you know how much they love apple dont you... Lets be honest.. Its Microsoft vs the world .

jlzimmerman says:

"British Sky Broadcasting Group (BSkyB) claimed that SkyDrive infringed on the “Sky” trademark."
It doesn't make sense to me but what do I know. How can you patent the word "sky?"  And it's "SkyDrive" not "sky," so.....? *sigh* whatever.

kevin_poo says:

Well, after this, the BSkyB will claim that the sky above is theirs XD

matteguil2 says:

...Then God will claim His 'Sky' trademark from BSkyB. xD

TechsUK says:

Obviously i know about sky. They supply my adsl. I never even made the connection until now. Its crazy.
How about Microsoft network, or msn for short?

dwigfor says:

That's what I was gonna say.  Never once did I make the connection between SkyDrive and BSkyB..  This almost ranks up with forcing MS to remove Internet Explorer from computer in the EU.
 
MiCloud? MsDrive? 
lol @ Windows Azure Consumer Cloud Storage Services
 

Wael Hasno says:

Oh come on, what the actual f**k!!

suresh419 says:

How about "iBox Drive" lulz

Epic Pie says:

MicroSpace...? Cloud Pocket...? .... I give up.

inteller says:

Cloud Pocket is actually a GREAT name.  I think it is time we get rid of anything with "Drive" in it because such a concept is really old fashioned.

keifwoki says:

I keep swapping between JDB Facebook, the official beta, and the official... I don't know if it's something on my end but I only get tile and toasts on the JDB app... I like the official/ MS version but notifications just aren't working at all... Is it just me?

Dk92 says:

Mydrive? Windrive? Drivedrive?

OldMillXxX says:

MyDrive is cool, but then Apple would say it sounds to much like iDrive...

eolorvida says:

Air Drive? XBox Drive? Microsoft Drive? Cloud Drive? Wind Drive?
Freak, sky cant be used anymore. Thats full of shizms!

tribexx says:

That's my suggestion, it's higher than Sky!

Windowsdrive may be

Spicymikey says:

How about CloudDrive 2000 !!   :)
 
Seriously, I'm glad they will change it.  It was a stupid idea to brand a longterm product on a fad marketing term.    And no, please don't call it "CloudDrive" or any other fadish name like that.  
 
I realize it works from a marketing perspective (right now) and you don't want to call it "Internet Accessible Server Side Services - Drive", but "Cloud" and "Sky" is not going to be the term we use to describe such services in 5 years, just like we don't call the internet the "information superhighway" anymore or name every product with "2000" after it.
 
Good bye "Sky" Drive. :)

bilzkh says:

SkyDrive was a great name.

Spicymikey says:

Yes, right now.  In 5 years it will sound ridiculous.  Trust me.  It's a fad term.  You'll be embarassed to even describe something that way in the not to distant future.   In fact, it's already getting worn out and sounding stupid to refer to something as being "in the cloud".

BIGBENWPFTW says:

CloudDrive i accept not cloudrive 2000 its too last century, too common and wacky compared to SkyDrive. how is skydrive a bad brand. its better than calling it iCloud, which is too simple and common. 5 years time Skydrive will be a legnedary tech name. it will not sound ridiculous in your opinon. wait and see in the year 2018, they will still love the name SkyDrive.

11B1P says:

@Spicymikey what would be your suggestion? I don't mind someone telling everyone else how wrong something is, but please have an answer to the problem.

Spicymikey says:

I don't know 11B1P.  Something unique and not tied to someone elses fad term.  It doesn't have to have meaning in itself.  iCloud is stupid too.  Don't follow Apple's lead.   We all know they don't do everything perfectly either.   XBox is a good example of how to name something.   Cool, hip, and in short order, if the product is good, it has name recognition.  SkyDrive could be anybody's. 
Not that this is the only idea, but XDrive might be a good idea.  It themes with XBox, especialy since MS wants to make XBox a fully "cloud" based service in the near future with XBox One.
 

Spicymikey says:

UPDATE: I see some others already suggested it.   It's one obvious (and good idea).  Someone said they would be infringing on BMW's tradename for XDrive on their cars.  Thats probably not true.  It has to be similar enough AND in the same area of business, to confuse the customer.  That's why I'm surprised MS lost that SkyDrive case. 
It was some court in Europe AND it only affected certain European markets.  They could have happily continued to sell the service as SkyDrive everywhere else.  Also,  If they fought it I suspect they would eventually have won on apeal.   Which tells us MS probably realizes its a stupid name that has a short shelf life anyway, and decided it's not worth fighting.  Changign the name is easier and better in the long run 

coip says:

SkyDrive was a great name. It was intuitive and rolled off the tongue. Much better than iCloud (this is the one that will feel dated) or Google Drive (which for the longest time I thought was some type of turn-by-turn GPS driving application).

Xdrive would've been cool, but AOL already had an online storage service called Xdrive, so that won't fly (http://en.wikipedia.org/wiki/Xdrive_(website)#2000s:_transition_and_rebranding)

Spicymikey says:

yep, scratch XDrive.  Doesn't matter.  It's not our job to find a new name for MS.  I know a lot liked SkyDrive. I think it was a clever, but not the best choice.  Obviously MS knows that too and isn't going to waste time fighting over it.  They'll find something better.  In fact, they obviously already have, otherwise they wouldn't have probably given it up so fast. 
 
 

coip says:

I'd like to be as confident as you, but Microsoft is really hit or miss when it comes to naming its products. Some are quite good (Surface, SkyDrive, Xbox) and some are mindboggling bad (Windows RT / NT / CE / ME, Windows Live, MSN Messenger).

Spicymikey says:

Point taken.  I still don't know what RT means.  What were they thinking. 

interopbyt says:

Runtime, I believe. Still, a shame.

sayonical says:

just cloud it "The Cloud"

Warren Dance says:

Sorry..? You wonna cloud it what?

StaticPlaya says:

Sky own a company that is called the cloud in the UK. So out of the question.

Windows Cloud Drive/ WinDrive/ WinCloud/ Cloud(8)/ CloudDrive/

jfivieght says:

Ughh, say hello to Microsoft Box? Microsoft Drive? Microsoft Storage? Microsoft Case?

bilzkh says:

Rename it to SkyeDrive ... with "Skye" being a new Microsoft mascott to F around with companies such as Sky.

inteller says:

rename it JustADrive

erichon99 says:

Is skynet trademarked?

XCloud.... or XDrive.

iamoniwaban says:

New name: BINS = "Bins Is Not Sky" :)

wpoblation says:

To avoid future lawsuits, just make up a word not found in any dictionary, earth-side or alien. Like:
52734ervgh[]`&8
 
 

doubledeej says:

Yeah. Cause everybody is an excellent speller and would know exactly how to spell a non-word.

jlzimmerman says:

MSCloud. OneSync. MSSync. MSSS (Microsoft Storage Service). MS13 (Microsoft Storage 2013).  Oh wait, that last one is a violent criminal gang...probably not a good idea : /

gamepop says:

MicrosoftDrive or window drive

glassadam says:

Most people I know hadn't heard of it anyway, and when i would mention it ("hey, I posted the pics of the trip to my Skydrive") they'd usually think I was saying "sky dive". So, what I'm saying is, a name change here really isnt the end of the world, as long as it changes to something good/better.

"name change is end of the world"..
 
Um, it is built into everything from XBox One, to WP7 to WP8 and Windows 8 and moreso in Windows 8.1.  As the migration to Windows 8 continues to happen, there will be more people using SkyDrive in the next two years than all other services combined.
 
And you think a name change is going to end it?
 
 
Push rock off head, and crawl...

glassadam says:

Sorry, windows phone's shitty keyboard caused a typo. It was meant to say "isn't the end of the world" which should've been obvious anyway from reading the rest of the comment. :)

diplomat696 says:

I posted a comment on another spot when this first came up and still disagree but I guess that's why I'm not a lawyer!! To me though just because the name has sky in it should not make it a copyright issue. Are they next going to sue the makers of Skyrim or how about Mazda Skyactiv tech or try "Binging" Sky Tech and see how much crap comes up are they suing everyone now for using the word Sky in their tech products names???? Smells like a bunch of BS to me.......

Corvodin says:

Name it Columbia. 

mapleleafs89 says:

How about, SkiDrive

Mouthsmasher says:

No more "metro", no more "Skydrive". So sad...

caliborn says:

How about they rename it TPS Reports Storage Service?

Quin 2013 says:

Lol, I get what you're saying.

Mind as well call it PeterDrive or NelsonDrive

kmberntsen says:

That they were allowed to trademark the word sky by itself is ridiculous

justin071894 says:

I've got it! Introducing Microsoft's latest cloud technology: Files with Benefits!

Dean McCrae says:

Go retro: FloppyDrive, or simply A:

Deutscher2 says:

Why not a German Name?
I would like "Wolke"! Wolke means Cloud.

loosec says:

Carnt it just be called Microsoft SkyDrive rather than just SkyDrive

MrSimmix says:

That makes sense.

mikeeemm says:

since ms doent get love from any one it should be FUhatersDrive

Eas195 says:

PileDrive will be better. But will it be sued by AMD (Piledriver)?

dbam987 says:

"Windows Azure Cloud Drive" works.

Blkacesvf41 says:

I'd say MicroCloud but anything with "cloud" in it will probably mean that Apple will go after them. So how about Microsoft Share?

Eas195 says:

DriveBox maybe?

kbilly70 says:

That's a shame. I actually liked SkyDrive. Was this lawsuit due to Sky Broadcasting having their own cloud services? I'm kind of surprised there wasn't some licensing agreement worked out so MS could go on using the name.

gandhule says:

LinkSphere would be cool, but it would be a little hard to type the URL

Mandymoo11 says:

MiDrive. Get it?

Eas195 says:

Why don't LaDrive?

OMG55 says:

Personally think this is BS! First METRO, now SkyDrive because the word sky is used as a part of the name. The next person who complains about patent disputes is gonna get PUNCHED IN THE FACE, because this is just Ludacris....at least patents are based on technology, but sky mentioned as part of a name......really...C'Mon Man

dlvlg says:

Oxford should just trademark their entire dictionary, sue the rest of the entire english speaking world for copyright infringement, get it over with

jlzimmerman says:

How long before someone sues because of the word "Surface."  Surely, someone has this blatantly common word trademarked somewhere......

TechnoTim says:

I work for BsurfaceB. You can't have it.

interopbyt says:

But I work at BmicrosoftB. Copyright infringement, name yourselves Electronic Digital Service and Hardware Components Provider for Consumer and Commercial Corporate Providers 2013, Edition Corporation.

Eas195 says:

Yeah, it may be a CloudBox later, maybe...

But, hey, the name SkyDrive is also the name I have ever seen on motorcycles made by Japanese motorcycle manufacturer.

dlvlg says:

I'm sure someone branded the word "box" already..
not to mention letter "B" in front of "ox"

CommonBlob says:

Sky are douchebags

cruisezero says:

MS should change it to F@#$SKY&drive..
Maybe CUMULUS Cloud aka CC. #newname4skydrive

JLP says:

How about MOACS...mother of all cloud storage...funny how long it took for me to even hear of this infringement case...didn't even know it was happening

jlzimmerman says:

NSADrive.  Private and secure.

BIGBENWPFTW says:

fuck off. stop with the NSA bullshit. its not funny anymore. those jokes are so last month.

No. You're wrong. They're still funny.

sdoiuasd says:

Lets hope they change their puritanical content restrictions along with it.

dtails says:

Dang, SkyDrive was so cool. So completely petty. Hmm, what about MSDrive or DataDrive

forked says:

How about BSkyDriveB?   /s 
Only lawyers and judges would be stupid enough to think that people would be confused between Sky, the broadcasting company and SkyDrive, a cloud service.
For a serious suggestion, I saw someone else suggest BingDrive which isn't bad particularly if they are building a bunch of services around Bing already. 

kevin_poo says:

X-box box.. Just like dropbox.. lol

AccentAE86 says:

I say, LiveDrive 
Live is already in their branding.  And it's already linked to live.com accounts.  

SleepyTheDon says:

LiveDrive is a good one too

sumothong01 says:

LiveDrive is good

daveh101 says:

great, except that the accounts are no long Live Accounts, they are now just called microsoft accounts - live is going as far as i know

jsudswp says:

God I hope not. The live branding was horrible and it was a good decision to kill it.
SkyDrive was a perfect name and a great brand and it's going to be difficult to come up with something as good. It needs to have as few syllables as possible so that it rolls off the tongue. AzureDrive makes sense at one level, but it fails both of those tests. LiveDrive passes those tests but is just bad branding imo.

SleepyTheDon says:

Okay so call it LiveCloud OfficeCloud CloudOffice Cloud365

sholokov says:

Apple might start jumping in because of their iCloud

vikrant6 says:

Will they go after Skype now?

kbilly70 says:

I'm wondering the same thing

sholokov says:

Don't give them any ideas

bshu55 says:

Well then shouldn't BskyB go after Sky Vodka? Lol I mean this is stupid idk why they would go after a name like Sky

trwrt says:

There has to be the potential for confusion.  BSkyB apparently provides internet service so I guess I can understand how their customers might think that SkyDrive is a service provided by BSkyB rather than MS.  Products in other industries like SkyMiles or Skyy vodka wouldn't have the same issue so no trademark problem.  Just like the old Apple Records vs Apple Computer case, it was okay only so long as Apple promised not to get into the music business.

hopmedic says:

All this name stuff is ridiculous. I suppose I have to refer to the atmosphere above me by some new word now.... Maybe I'll call it Metro.

BIGBENWPFTW says:

SkiDrive.
AzureDrive
DRIVECLOUD
the cloudrive
 

reloaded17 says:

Really? They own the word "sky"? Insane.

sholokov says:

Would it still be a problem if it was made into one word "Skydrive" instead of "SkyDrive".

TechsUK says:

SharePoint 2013 presents itself as SkyDrive Pro to enterprise. Maybe they'll call SkyDrive 'SharePoint' now?

spaulagain says:

MS needs a new legal department. Current staff should be fired.

BIGBENWPFTW says:

excuse me its actually Medicore SKY needs to grow some balls, because their pafetic ways of patents is not important. they nearly killed Skype back in 2010 before it was brought by Microsoft. You should know already if you read the story that is BSKYB fucking fault for this patent fued.

BIGBENWPFTW says:

dont use x. it will tarnish the xbox brand. errch dont like xdrive BS.

Bailey199719 says:

If they called it xdrive BMW would throw a hissy fit just like BskyB is.

BIGBENWPFTW says:

totally. this is so stupid, just for a name. suing for  a name. Its like im suing you for using my name on your birth cerificate. lol

Samst22 says:

Please don't call it BingDrive. I'd go for something along the lines of the Office brand. Microsoft Office Filing Cabinet.

DonnaxNL says:

Maybe something like Drive 365 or 365 Drive.

prestonalan says:

Are you fucking kidding me.

Bailey199719 says:

I'm quite sick of that phone hacking life destroying company. Rupert Murdoch looks like he's melting. His wife should wear a straight jacket and his ceo son looks to nerdy to be allowed outside.

Rubenidas says:

Microsoft Exosphere!

Josh Harman says:

Could they keep the name everywhere except the UK?
If possible, that's what I'd do.

hellodav7 says:

Cloud 9 or OneDrive

lbaxter says:

Microsoft Zeus?
Microsoft Stratosphere?
Microsoft Anything That Won't Warrant A Lawsuit Drive?

joshinoyeaH says:

The stuff that stores your shit is the new SkyDrive.

stephenjxn says:

SynCloud (Sync Cloud)
MyCloud
Cloud9
CloudStor
AirCloud
AirDrive
eyeDrive
Cumulus
NimbusDrive
XDrive

MrSimmix says:

Do you pronounce it SinDrive? Because if that is the case I can already see all the Scroogle and apple people making jokes about it...

texantony says:

ONLY in the UK... It should be renamed to "Drive TUYA" or Drive This Up Your *$$

rrsrv says:

How about XCS Xbox cloud storage

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