C-C-C-Changes

Windows Phone OS to drop 'Phone' from name, lose Nokia

RIP

Microsoft cancels the Developer Ambassador program

Microsoft News

Microsoft 'betrayed' Finland, says Finnish finance minister of layoffs

Rumors

Microsoft's aiming for flagship Windows Phones, killing Nokia X but selling MixRadio

Apps

New Treasure Tag app update ditches the 'Nokia' brand

Microsoft News

Rumor claims 1,000 former Nokia employees in Finland could be laid off by Microsoft

Apps

New Nokia MixRadio update ditches the 'Nokia' brand

Apps

Windows Phone developer program DVLUP now available worldwide

Windows Phones

Lumia 930 pre-orders begin in Norway Wednesday for July 10 launch

Windows Phones

Microsoft Store US site pulls pre-order listings for Nokia Lumia 635

Apps

Nokia Imaging SDK 1.2 released, Lumia SensorCore SDK out of private beta

Windows Phones

Nokia Lumia 635 for AT&T and T-Mobile available for pre-order at US Microsoft Store site

General News

Microsoft teases possible launch date of a green Lumia or successor to the X

General News

Microsoft partners with British designer to create wireless charging pants

Microsoft News

Beat Nokia by predicting world cup games in Sporting Mouth to win some awesome prizes

General News

Lumia 930 availability on Ireland's Meteor pushed back to mid-July

Microsoft News

Nokia brand names Lumia, ClearBlack, PureView, and others now belong to Microsoft

General News

Lumia 1320, 630 availability expand to Argos Ireland

General News

Nokia Ireland confirms Lumia 930 launch on July 3

Windows Phones

Nokia Lumia 635 going on sale in Singapore on Saturday

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DVLUP rewards program expands to 21 countries; Bryan Biniak is Nokia's new Dev Experience VP

DVLUP

The DVLUP (www.dvlup.com) team have announced two changes that are occurring at the Nokia rewards program for Windows Phone developers. If you’ve never heard of DVLUP, the program (launched back in 2012 in the US and Canada) enables those who publish content to the stores to take full advantage of some unique challenges that lead to exciting opportunities and rewards being earned.

The first announcement is the program is now available in 21 countries. Developers who reside in supported countries are able to create, book and manage their own app promotion and marketing campaigns built through DVLUP participation. Because Nokia is able to control its own marketing opportunities, along with offering unique technologies in Lumia Windows Phones, developers gain more tailored support.

Utilising a XP (experience) system, developers earn badges and points through a gamification approach. Opportunities and exposure can be unlocked as developers earn experience, gaining access to featured status in the Windows Phone Store, App Social, in-app advertising, as well as print, digital and social promotion. If you’ve not yet checked out DVLUP, it’s definitely worth signing up for, should you be a platform developer.

We recently covered some of the work Nokia does to help developers out. A perfect example would be #MakeAnAppDevHappyDay, which aims to bridge the gap between developers and their customers. It's just a small Twitter promotion for the first Friday of each month, but makes a rather larger difference.

Bryan Biniak

The second announcement sees Bryan Biniak assuming the role of VP, Developer Experience at Nokia. Biniak previously served as VP and GM, Global Partnering and App Development at Nokia. He’ll now be leading the company to bring top publishers to Windows Phone, as well as supporting new and existing developers to make it big on Windows Phone.

You can find out more details about DVLUP and what the program can do for you over on the official website. 

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Reader comments

DVLUP rewards program expands to 21 countries; Bryan Biniak is Nokia's new Dev Experience VP

9 Comments

I'm only counting 20. And Belgium nor the Netherlands are one of them, so I still won't be able to participate... :(
 
Come on Nokia, kick your legal guys in the butt! Why is this taking so long to roll out?? You're missing out on some eager developers here!