Nokia to alter strategy and "rejuvenate" brand
Nokia is reported to be looking to change the strategy used when marketing upcoming Windows Phones to include the youth of today and get more 'young people' on board. The manufacturer is set to increase social media usage and presence with a more direct connection to consumers. It may be no coincidence that the winning ring tone from the contest is dub step.
John Nichols, Nokia’s head of marketing for the UK and Ireland, had the following to say about their vision of a younger Nokia:
"This isn’t a standing start, we already have a huge youth market but for teenagers we need to ensure that we create the content and partnerships that matter. As a teenager, the brands I loved had an opinion and told me whether to engage with them or not. The trick is to remember to not just wade in; otherwise our personality could look like the drunken uncle dancing at the wedding."
Nokia is also set to spend a reported £80 million on advertising in the UK and Ireland, so the Finnish handset maker is pulling out the big guns.