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Exclusive Nokia phones coming to each U.S. carrier?

Nokia coming to every major carrier?

Chris Weber, Nokia's president of North America, told FierceWireless in an interview that they are working to gain ground in the U.S. market by becoming the most carrier-friendly manufacturer in town.  With this in mind, he said that they are trying to bring exclusive Windows Phone devices, content and experiences to each carrier. 

"The most important thing we can do in the U.S. market is bring exclusive devices and opportunities to each of the carriers," he said. "Doing that exclusivity and giving them something unique allows us to get great carrier support."

T-Mobile is set to get the Lumia 710 and the stunning Lumia 900 is en route to AT&T under the moniker Ace.  Nokia is working with T-Mobile specifically to lure in first time smartphone buyers, while the main focus with AT&T is to get current users on other platforms to make the move over.  However, when asked about Verizon, who currently only carries the Gen-1 HTC Trophy, Weber was rather mum, stating only that "they're a very important partner for [Nokia]."  He made no mention of Sprint, who seems to have nearly abandoned Windows Phone all together after a half-hearted affair with the wonderful HTC Arrive.

Perhaps this is just reading too much into the words of an exec, mixed some a healthy pinch of wishful thinking.  Or perhaps it is a sign of greatness on the horizon.  Either way, Weber's words show that Nokia knows where the key to success lies:

"At the end of the day, if we have great consumer satisfaction, they recommend it to friends, they love those devices, every other business metric takes care of itself."

Source: FierceWireless

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Reader comments

Exclusive Nokia phones coming to each U.S. carrier?

30 Comments

Can't wait to hear more about this.  Really would like to stay with Sprint.  All I need is confirmation that a device is coming.  I'll wait for it if I know about it.  If there's no word... the 900 may be mine.

I'm on the same boat as you. I am willing to switch to AT&T for the Lumia 900 but if Sprint could at least confirm that they are getting another WP device then I will stick around. Sprint has excellent coverage where I live. Not only that but I love the price I pay for the service. But I won't stick around if I have to go back to the ubiquitous Android or iPhone.

So far Nokia's off to a good start on T-Mobile. On bestbuy.com today both the black and the white Lumia 710's are outselling the newly released white Samsung Galaxy S II.

As of yesterday here are the rankings of all WP's on bestbuy.com:

AT&T (61 phones offered)
24. Samsung Focus Flash (25. a week ago, 26. a month ago)
28. Samsung Focus (29. a week ago, 29. a month ago)
34. HTC Titan (36. a week ago, 37. a month ago)
51. Samsung Focus S (63. a week ago, 55. a month ago)
59. HTC HD7S (65. a week ago, 57. a month ago)
60. HTC Surround (67. a week ago, 59. a month ago)
LG Quantum is no longer offered (72. a week ago, 68. a month ago)

T-Mobile (33 phones offered)
6. HTC Radar (14. a week ago, 20. a month ago)
33. HTC HD7 (33. a week ago, 23. a month ago)

Verizon (55 phones offered)
41. HTC Trophy (50. a week ago, 41. a month ago)

Sprint (46 phones offered)
28. HTC Arrive (25. a week ago, 31. a month ago)

The $30 web price has been going on for a few weeks (I've been skulking around Verizon's site since my upgrade activated in early December). Though, Best Buy may work differently *shrugs*.

So T-MO gets the dummy down Nokia. and the high ends go to AT&T SO WE CAN SWITCH TO THAT MONEY SUCKING network... No..to AT&T, No to Nokia for trying to sway people to AT&T

what exactly makes ATT money sucking? Aside from t-mobile there is hardly any price differences between them.
I switched from T-Mobile to ATT because I wanted to support ATT for being the only carrier with faith in the platform.
We are stuck in a Catch22. We need carrier support to get attention but you need attention to get carrier support. ATT is leading the way

its not about faith. its because its the largest network and i'm sure money was involved for being exclusive to att.  if there wasnt, im pretty sure tmobile would have gotten a hold of it too.

T-mobile is leaps and bounds cheaper than AT$T. They have many different plans to choose from and more prepay options to choose from. Plus their plans don't rape you in the a$s for using data.

To everything you said: exactly. I miss T-mobile (switch over to ATT when I got the iPhone 3G), great plans, great customer service.
But T-mobile positions itself as the budget-minded alternative. So it makes since that budget-priced phones would get pushed harder to customers who don't want to spend the extra $100-200 on a phone (even if it is subsidized).

 

Here's the thing, Verizon gives Microsoft ultimatums like the only want an carry LTE WPs so they can push their more expensive LTE package... while making no demands of the LTE-less iPhones. Verizon could have taken any of the good WP phones that are currently out but they passed.
There is no conspirocy to get people to switch to AT&T. AT&T is less hostile toward WP and don't mind giving up some control to OEMs/Microsoft. Didn't hurt that AT&T uses the same network technology as the rest of the world (making mass production easier on the OEMs)

 

 

I really hope that the 710 isn't the limit of what T-Mobile gets in the near future. It's just an underwhelming device.

As I said in the last article it is a great device for only $50, much better than the $50 androids, now if it was $149 or $199 you might have a point. 

so i dont understand these people that interview.. when they said something like all carriers the follow up is... well can you tell us which carriers get what phone.. i swear.. do people even have brains.. 

I think this is smart for nokia and wp. I mean even if the "exclusive" is just a certain color( blue for at&t, red for verizon, etc) that would bring more sales and get more people knowing about it with a high end device on the carrier. Does not make sense to have all the high end phones on one carrier if you are trying to get others to jump ship to wp. Most aren't going to switch carriers.

Exactly. 
I think the 'exclusive' tag is just synonymous for 'customized for' that particular network.  T-Mobile has the Lumia 710 - customized for the budget/value friendly network.  AT&T is getting the customized LTE on a GSM network (as well as a newly designed device).  Verizon will get the LTE for CDMA with the Lumia 710 variant (unless there is another form factor revealed at MWC).  Sprint?  Probably nothin' (from Nokia), but hopefully they will reach out to HTC again for another WP device, but it's been crickets so far.

also the title of this article is very misleading as is the pics. you said he didnt say a word about sprint or verizon.. so why have them in there. theres exclusive ones for at&t and tmobile thats it... makes me sad tho being onn sprint... wishing for something every day...

I know, right.  Pocketnow, PhoneArena...both mentioning other carriers, by name, but when you go to the source article, they aren't mentioned.
 
The actual interview with Chris Weber is at Nokia Conversations.  And there is nary a mention of Verizon or Sprint.

I expect Sprint to get some US verson of the 800,  call it 810 or 820 w/e, with LTE.   Verizon being Verizon will probably ask for a beefed up 900 I bet.  No way they'd want something second to AT&T hardware wise.

very intelligent comment, if your on here you must be wanting or have a WP7... so getting it into as many peoples hands only helps the OS... maybe you should think before you open that mouth.. also ill be enjoying my unlimited data all day long for 10 bucks lol..

I enjoy unlimited data all day on my grandfathered t-zones plan for 5 bucks. Fuck Sprint. They can sleep with their iphone all day.

Now that AT&T has invested a ton of money locally in my metro area (Phoenix) I think I'm going to switch from Sprint when the Lumia 900 arrives.  I'm tired of Verizon/Sprint dicking around.  Verizon lost me to Sprint when I wanted the Arrive over the Trophy (why they both couldn't offer both is beyond me), and now Sprint loses me as well because of the same dead end mentality.  How many Android phones are needed, 80% of them are basically the same thing.  I can afford to pay more and I will happily do it to have a device I love in my hand.  The bill only comes once a month, but the phone is in my hand all day long every day.

Unfortunately T-Mobile doesn't have a phone worth buying or locking in to another 2 year contract. Both the Lumia 710 and the Radar 4G are WAY too small to use and underwhelming.  I do see them selling.

Come on Verizon get the Lumia 900, and I'll sign a 2 year with you. I have only been out of a contract for about 6 years now.