Sprint not too enthusiastic on Windows Phones
Waiting for Sprint to introduce a new Windows Phone? I wouldn't expect anything too soon.
Sprint's Vice President of Product Realization David Owens let it be known that while the wireless carrier is bulking up its LTE lineup it will be with Android devices for now. Sprint may take another chance at Windows Phone in the August-September time frame.
"We have a Windows device in our lineup, but honestly, it hasn't done well enough for us to jump back into the fire. We told Microsoft: You guys have to go build the enthusiasm for the product."
Owens also stated the the number one reason the HTC Arrive, Sprint's only Windows Phone, was returned was the user experience. Sprint's Director of Product Development Lois Fagan added,
"We want to participate in the market, but we can't build that brand by ourself. We're cautiously optimistic, but [Windows Phone] just hasn't taken off."
The news shouldn't be much of a shocker. While the Arrive has been on Sprint for some time, Sprint has done very little to promote the Windows Phone platform. Android devices, on the other hand seem to be centerpiece of their ad campaigns. Can anyone remember any Windows Phone commercials from Sprint?
While Microsoft and the hardware manufacturers should do their part in promoting Windows Phone devices, but Sprint needs to step up to the plate as well.
source: pcmag; Thanks, Brianna, for the tip!
Postscript: Just received a tip from a reader suggesting we look at the HTC Arrives ratings over at Sprint.com. It makes you wonder where Owens is seeing poor user experience?
Thanks, venom5150, for the tip!