Microsoft News

Microsoft 'betrayed' Finland, says Finnish finance minister of layoffs

Rumors

Microsoft's aiming for flagship Windows Phones, killing Nokia X but selling MixRadio

Apps

New Treasure Tag app update ditches the 'Nokia' brand

Microsoft News

Rumor claims 1,000 former Nokia employees in Finland could be laid off by Microsoft

Rumors

Is Microsoft readying a Lumia device that runs Android?

Apps

New Nokia MixRadio update ditches the 'Nokia' brand

Rumors

Microsoft rumored to be licensing Nokia's brand name for phones

Windows Phones

Lumia 930 pre-orders begin in Norway Wednesday for July 10 launch

Windows Phones

Microsoft Store US site pulls pre-order listings for Nokia Lumia 635

Apps

Nokia Imaging SDK 1.2 released, Lumia SensorCore SDK out of private beta

Windows Phones

Nokia Lumia 635 for AT&T and T-Mobile available for pre-order at US Microsoft Store site

General News

Microsoft teases possible launch date of a green Lumia or successor to the X

General News

Microsoft partners with British designer to create wireless charging pants

Microsoft News

Beat Nokia by predicting world cup games in Sporting Mouth to win some awesome prizes

General News

Lumia 930 availability on Ireland's Meteor pushed back to mid-July

Microsoft News

Nokia brand names Lumia, ClearBlack, PureView, and others now belong to Microsoft

General News

Lumia 1320, 630 availability expand to Argos Ireland

General News

Nokia Ireland confirms Lumia 930 launch on July 3

Windows Phones

Nokia Lumia 635 going on sale in Singapore on Saturday

Microsoft News

Chris Weber on the future of device branding at Microsoft

< >
12

Windows Phone featured in Coronation Street

Coronation Street Lumia 800

In the second part of Coronation Street (a popular British TV soap) that aired this evening (8:30pm), we can clearly see a Nokia Lumia 800 being held by the actor with a beautiful camera shot to show off calendar functionality. At about 21:20 in, we see the product placement. You can check out the episode on ITV Player (link below), but be aware that ITV loves advertisements.

Source: ITV Player

0
loading...
3
loading...
28
loading...
0
loading...

Reader comments

Windows Phone featured in Coronation Street

12 Comments
Sort by Rating

if this was a product placement, what a waste of money. people who watch that show cant tell what phone it is or what OS for that matter.

I can see the meeting now.... 'So guys, WP7 is a cool, ultra-modern and stylish UI - what TV show could we place it in that would mirror these values?'... 'I know!! Corrie!'... Saying that though it's nice to see it out and about.

Why the negative comments??? Its EXPOSURE!!! I expect some people asking "What phone was THAT??" Its a good thing!

Chill dude.... Wasn't being negative, just having a Corrie related joke. As I also said, it's nice to see the phone out there.

Isn't product placement illegal in the UK? Which would mean neither Nokia or Microsoft paid for it, it was basically just chosen as a prop.

No it's allowed now. There have been ads telling us that recently. They have to show some kinda special icon on the screen to tell us that product placement is imminent but yeah, it's allowed.

Product placement isn't illegal, ofcom controls it and tgey recently relaxed rules concerning product placement. BBC aren't allowed as that is paid for by the public.

This is the second time I've noticed them using WP on Corrie - a few weeks ago Leanne took a call in the pub and they showed the tiles when she took the phone away from her ear [though she was blatantly not on a call]. I did film it on my Omnia but forgot to upload it to Youtube or post here.
I *think* the show has a Nokia product placement deal rather than a Windows Phone one since all phones on the show appear to be theirs, even the dumbphones.
And so endeth my Corrie-watching shame.

Here in the states, Hawaii 5-0 had a primetime commercial for the Lumia7-10 and HTC handsets featured in a few scenes throughout the show. Exposure is always welcome.

Hawaii 5-0 always goes all out for the windows phone ... 
the surface table is also a microsoft product.....