When AT&T changed their data plans and moved away from those pesky unlimited plans, some were upset while some looked forward to the savings. If you're not sure if tiered data plans are a good thing or bad, Fierce Wireless has stumbled upon research that shines a positive light on these plans.
The Nielson Company reviews more than 60,000 wireless bills each month and analyzes them line by line, including data usage. In looking at that information sampling over a one year period, the average data consumption increased from 90mb to 298mb. While the averages consumption increased dramatically, it was discovered that during the first quarter of 2009 more than a third of smartphone users consumed less than 1mb of data per month. In 2010, this group dropped to a quarter of the smartphone users. Could this mean that smartphone users are relying more on wifi for their data needs?
Other conclusions from the data usage numbers is that the top six percent of smartphone users consume half of all data and that most users in the Nielson sampling would have be better off with a tiered plan.
In looking at the charts, about 70% of the smartphone users in the study could stay within AT&T's Dataplus Plan (200mb a month) and save $15 a month. About 99% of the users in the study could easily stay within the DataPro Plan (2gb a month) and save $5 a month.
So, for those who have gone to a tiered data plan, are you staying within your monthly data allocation and enjoying the savings?