Sure enough, it was revealed this morning at D7 that Microsoft's new search engine — excuse us, they're calling it a Decision Engine — previously known by its Kumo code name, is officially to be called "Bing," just like we'd heard. It also gives us another reason to run this killer picture. But Bing's not being touted as just another search engine. It's got goals.
Bing is specifically designed to build on the benefits of today’s search engines but begins to move beyond this experience with a new approach to user experience and intuitive tools to help customers make better decisions, focusing initially on four key vertical areas: making a purchase decision, planning a trip, researching a health condition or finding a local business.
The question remains: Will we see the Bing brand cross over to Windows Mobile? And is there any more to Sift and Swivel? News at 11. Full presser after the break.
Via All Things D