One of the bigger beefs with Apple's App Store is the seemingly indiscriminate nature in which some updated apps are rejected, even after they've already been approved. (See: Tweetie and more recently, the Nine Inch Nails app.)
We now have a hard list of what'll get your app banned (pdf link) from Windows Marketplace for Mobile. For us, here are the biggies, though questions remain:
- No VOIP apps using a carrier's data. (Will WiFi be OK?)
- No apps that replace or modify the default dialer, SMS or MMS apps.
- No apps with an OTA download of over 10MB. (Not sure if that's the app itself, or downloading within the app for, say, a podcatcher or the dreaded torrent downloader.)
- No apps that change the default browser, search client, or media player on the device. (Does that mean no Opera or Skyfire, which let you choose to set them as the default browser? No Kinoma Play, Core Player or the like for multimedia?)
That said, we have absolutely no indication that Windows Mobile 6.5 would bar you from installing apps from outside the Marketplace. None. The following list is just what will keep an app out of the Marketplace. Interestingly, the list doesn't include any mention of prohibiting any "objectionable content," except for in advertising within apps, which must follow standard Microsoft practices (pdf). Does that mean anything goes with regards to content? We're likely to see some clarification in the weeks ahead.
Check out the fine print after the break.