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Disney to bring back Mickey Mouse with mobile game and cartoons

Mickey Mouse

Disney is finding a new lease of life for its Mickey Mouse intellectual property with a mobile game and cartoon shorts series that will go head-to-head with the likes of Angry Birds and Talking Friends to win the hearts of children. The company will be targeting Android, iOS and Windows Phone. The latter being a perfect solution with the Kid's Corner, enabling parents to restrict what their children can access but offer Mickey Mouse content.

The mobile title will be called Where's My Mickey?, which is the latest instalment in Disney's series of "Where's My" video games. Launching in September 2011 and accumulating more than 100 million downloads in its first year, it's a popular form of entertainment. As noted above, Where's My Mickey will be launching on iOS, Android and Windows Phone simultaneously and will boast more than 100 puzzle levels spread across five chapters. The usual characters will be present, including Pluto and Goofy.

This is all setting up the stage for the new cartoon series, titled Mickey Mouse, which will debut on the Disney Channel on July 12th. Aiming at 6-14 year-old children, Disney will be targeting multiple regions with different cities featured (New York, Paris, Beijing, Tokyo and Venice). As one can see from the image and video in this article, Disney will be taking the cartoon back to its original 1930s roots. Disney will be attempting to challenge other companies who have licensed merchandise and popular IPs.

Angry Birds maker Rovio announced an expansion of its licensing deal with Hasbro to make toys and physical games based on the flying bird titles. It'll be interesting to see how Disney promotes its new series and how the games will be received on supported platforms. We'll update you all once the game is live on the Windows Phone Store.

Source: The Guardian; thanks, Graham, for the tip!



There are 13 comments. Sign in to comment

Xithryl says:

Doesn't the cartoon debut on June 28th? Or maybe I'm thinking of a different mickey mouse cartoon... Maybe thats just the shorts and there is a separate cartoon coming in July?
Either way I'm excited! I love all things Disney, :P The art style is amazing too can't wait.

Will be released today??
I hope this time a Disney game will be available here in Brazil.

kirklyt says:

Bring it on simultaneously, Disney.! And I would purchase that in support instantly.!

sri_tech says:

Its also coming to windows 8/RT this week along with many official apps.

Awesome! My family is obsessed with Disney. Especially vintage Mickey/Minnie, so that looks awesome!

Terrin says:

wish it would be live enabled but disney dosnt like live :(

pwachleman says:

Great for us, one of the few large companies that seems to truly supports WP equally.

I wouldn't say "equally" I get emails for new apps for iPhoe/Android from Disney all the time. But I buy every Disney thing that comes out to hopefully keep up this trend!

lbaxter says:

All the more reason for me to get back to WP8 (Kids Corner). My kids LOVE playing on my phone, but often open stuff they shouldn't. Gah! Stupid money! Y U No be in my wallet?!
Seriously, this is good for WP8 that it's launching across all 3 simultaneously instead of WP being slated for much later (as usual).

uselessrobot says:

This looked awesome right up to the point when I read that these games would be based on Angry Birds. I can't comprehend the popularity of these tedious challenged-based physics games.

Angry Birds, like so many other games in the genre suck for a basic reason; the puzzles are obvious but the challenges require pixel perfect positioning. And that's when you don't unsatisfyingly 3-star a level due to luck.

It would have been so much more exciting if they were considering a Castle of Illusion remake. Now that was a great Mickey Mouse game.

Beacio_mo says:

Yes! Castle Of Illusion and Land of Illusion were 2 of my favorite Game Gear games! I played those two way too many times as a child

montel22 says:

I love Disney, I grew up in it, so they have my support.

elangab says:

In the meanwhile, many Xbox live WP games got a price cut today... Check them out. (TDKR is 2.99 for example)