Elop: Nokia making cheaper Windows Phones to "compete with Android agressively"
Nokia's CEO, Stephen Elop, said today in a conference call that the Finnish manufacturer is looking to take on Android in the fight for mobile dominance, especially when it comes to low-price devices. Its primary weapons, Windows Phone and the Nokia Lumia line of handsets.
"We need to compete with Android aggressively," said Elop. "The low-end price point war is an important part of that."
When prompted about whether Nokia planned on putting out phones with lower price points than the entry-level Lumia 610, Elop responded, "Absolutely." He added that, together with Microsoft's help, Nokia found "ways to go even further" to "broaden the price point range that we're pursuing with Lumia.". With a strong commitment to Windows Phone, he two tech behemoths are vigorously fighting to break into emerging markets like China and India.
Elop did not elaborate on their plans, nor how it relates to the soon-to-be-released Windows Phone 8, aka Apollo. However, with the Windows Phone Summit right around the corner, we would think some details may come to light then.