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Windows Phone OS to drop 'Phone' from name, lose Nokia

Microsoft News

Microsoft 'betrayed' Finland, says Finnish finance minister of layoffs

Rumors

Microsoft's aiming for flagship Windows Phones, killing Nokia X but selling MixRadio

Apps

New Treasure Tag app update ditches the 'Nokia' brand

Microsoft News

Rumor claims 1,000 former Nokia employees in Finland could be laid off by Microsoft

Xbox

Microsoft reportedly offering $75 credit to Xbox 360 users to upgrade to an Xbox One

Rumors

Is Microsoft readying a Lumia device that runs Android?

Apps

New Nokia MixRadio update ditches the 'Nokia' brand

Rumors

Microsoft rumored to be licensing Nokia's brand name for phones

Windows Phones

Lumia 930 pre-orders begin in Norway Wednesday for July 10 launch

Windows Phones

Microsoft Store US site pulls pre-order listings for Nokia Lumia 635

Apps

Nokia Imaging SDK 1.2 released, Lumia SensorCore SDK out of private beta

Windows Phones

Nokia Lumia 635 for AT&T and T-Mobile available for pre-order at US Microsoft Store site

General News

Microsoft teases possible launch date of a green Lumia or successor to the X

General News

Microsoft partners with British designer to create wireless charging pants

Microsoft News

Beat Nokia by predicting world cup games in Sporting Mouth to win some awesome prizes

General News

Lumia 930 availability on Ireland's Meteor pushed back to mid-July

Microsoft News

Nokia brand names Lumia, ClearBlack, PureView, and others now belong to Microsoft

General News

Lumia 1320, 630 availability expand to Argos Ireland

General News

Nokia Ireland confirms Lumia 930 launch on July 3

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Episode 5 of the 'Little Amazing Show' goes live: Paris

Nokia has posted episode 5 of the 'Little Amazing Show', which is shot in Paris and focuses on happiness. A pretty neat stunt was on Parisian street, where bubbles flooded the area and excited the public with contagious smiles. The video is perfect media for a rainy day, or to simply lighten the mood. Nokia really is going all out with marketing and advertising, and these video montages compliment their efforts.

Be sure to check out the previous episodes if you haven't already:

Source: YouTube (Nokia)

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Reader comments

Episode 5 of the 'Little Amazing Show' goes live: Paris

6 Comments

Ok, maybe I’m being "American" but does anyone else think it's strange that commercials mix in English text with the local language; in this case French.
Have seen this done quite a bit. Just find it odd that in other parts of the world they use English text instead of their own local language. You would think that they would just use text from the local language.
 

Microsoft really needs to hire whoever is doing Nokia's advertising campaign. Maybe then we wouldn't have to see those craptastic TV commercials they put out anymore.

Meanwhile, back in the real world, the Guardian has once again posted a negative Nokia/Microsoft piece. Which will get more viewers would you say, the Guardian or the 'Little Amazing Show'?
http://www.guardian.co.uk/technology/blog/2011/dec/19/nokia-microsoft-lumia-comments
While it's true that the 'review' that the article refers to is clearly nonsense, the astroturfing from some Nokia and MS employees makes ridiculing them all too easy. It also makes them look as if they're too sensitive to any criticism of the Lumia.
Someone accused me in a previous post of being a 'party pooper'. I'm not, and I genuinely love my Lumia 800. I'm just very concerned that the marketing from Nokia (and MS in particular) just isn't getting through, and that the use of the term 'Windows' for a phone will simply generate a negative response. The Guardian in particular is generally pro-Apple, and their coverage of WP7 (and related handset reviews) has been overall fairly negative - I think their coverage will have more impact than a few pretty videos that hardly anyone will see.

Oh man, not another "Windows" comment. The fact is that Windows is bigger than any mobile platform. Actually it's bigger than anything that ever has been, and ever will be in computing. Maybe it's time for people to rediscover Windows, and Windows Phone is a good place to start. And for those who who have stood in long lines for the next best thing, maybe it's time they started thinking for themselves. I am proud to be a Windows Phone owner.
Regarding Microsoft and Nokia's marketing strategy, what's the big rush. They have a plan. Let them follow it through. Rolling Thunder baby. Grab on or get out of the way.

I agree, in fact I think that should be the general direction for Microsoft's advertising: Rediscover Windows. Not only now with Windows Phone but with Windows 8 as well.