Existing Orange and T-Mobile UK customers witnessing EE branding on mobile phones

EE Rebranding

UK carrier EE (Everything Everywhere) has already begun to migrate existing customers with Orange and T-Mobile UK across to the new brand. Those who own Windows Phones and make use of said networks will see "EE" on the phone Live Tile once the switch has been carried out. The company is also in the process of launching the UK's first 4G LTE network on October 30th.

Taking on the mammoth task of moving both Orange and T-Mobile under the single brand (while forming three separate carriers), as well as firing up LTE, EE is certainly one of the major players in the mobile industry for consumers who reside within the UK. While customers will be seeing a change in branding on mobile devices, their contracts with both Orange and T-Mobile will remain. It's more aesthetics than anything that will affect service provided.

Should those who are on 3G plans with either network wish to upgrade to EE's new LTE solution, we've been previously told it's a simple contract alteration to take advantage of another 'G'. As for customers who are set on remaining where they are, EE branding will still appear on a connected mobile device with a SIM inserted. 

During the ongoing transition phase, should customers on either network experience issues with services (be it web browsing, MMS, etc.), contacting customer services for new network settings is said to rectify the problem. 

Orange UK 4G

Orange and T-Mobile are promoting EE's new 4G capabilities with new hardware on multiple platforms to boot. Both the Lumia 920 and Lumia 820 will be made available soon after LTE is launched (and when everyone on the Windows Phone platform is ready to start shipping). 

It's worth noting that EE plans to cover the following cities with LTE by the end of 2012: London, Birmingham, Cardiff, Bristol, Edinburgh, Belfast, Leeds, Sheffield, Manchester, Liverpool, Glasgow, Newcastle, Southampton, Hull, Nottingham, and Derby.

Thanks, Richard, for the heads up!



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This has nothing to do with tmobile US? Dumb question but had to ask.

Mystictrust says:

No. This is T-Mobile UK.

Rich Edmonds says:

Added "UK" to both the title and after the first reference of T-Mobile to clear up any possible confusion. :-)

Like I said, dumb question. Lol.

conair346 says:

How about T-Mo DE, AT, CZ, NL, HR, PL, SK, ME, MK or HU. And Orange FR, PT, TN, VU, EG, AT, ES, BE, RO, MG, CH.
Oh right UK, not the US. Because not everything begins in or comes from the grand old Oosa.
Not everything on this site or many others is related purely to the yanks. Orange and T-Mo originate in Europe and a lot of media coverage in these parts has related to their local merger in the UK, while staying separate in complimentary markets elsewhere.
T-Mo are two places ahead of AT&T when subs numbers are taken used on a global basis. Verizons masters Vodafone are actually the worlds #2 after China Mobile. What a revelation. The Chinese, British and Deutsch are bigger than the Americans.
/rant over.

Dude, have some tea and scones and lower the blood pressure. I'm sure there are just as many Europeans who are completely, blissfully ignorant of the world across the ocean.

conair346 says:

I doubt too many Europeans are as oblivious to the world around as as the Americans are.
Tea and Scones? Try Soda Bread and Irish butter. Much better.

atcoates says:

You're part of the UK's largest 3G network, now powered by EE. Next time you turn your phone off/on you'll see EE on your screen. See http://oran.ge/ournetwork

This is the text I got.

Fanappy says:

My current contract is up at the end of the month called Orange on 150 to ask about my upgrade they are holding it till the Nokia Lumia 920 is released. Great to know its already on their system. Also now on EE too

Nickkk101 says:

Great news there. Im in the same boat and was wondering what the Orange/920 was. Sweet, looking forward to the release and to see how hard EE push the Nokias.

Nickkk101 says:

*Orange/920 situation

levers says:

I have the 7.8 rom on my Omnia 7 on Orange UK and it randomly shows I have a 4G signal?

schlubadub says:

It seems that comments were removed from this article? I guess they were a little OT regarding the phone colour, but it wasn't offensive the last time I looked. Perhaps the level of conversation took a turn for the worse afterwards... I'm just curious.

sHAYM4N says:

Shame, always liked the Orange branding.