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Windows Phone OS to drop 'Phone' from name, lose Nokia

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Microsoft 'betrayed' Finland, says Finnish finance minister of layoffs

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Microsoft's aiming for flagship Windows Phones, killing Nokia X but selling MixRadio

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New Treasure Tag app update ditches the 'Nokia' brand

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Rumor claims 1,000 former Nokia employees in Finland could be laid off by Microsoft

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Microsoft reportedly offering $75 credit to Xbox 360 users to upgrade to an Xbox One

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Is Microsoft readying a Lumia device that runs Android?

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New Nokia MixRadio update ditches the 'Nokia' brand

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Microsoft rumored to be licensing Nokia's brand name for phones

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Lumia 930 pre-orders begin in Norway Wednesday for July 10 launch

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Microsoft Store US site pulls pre-order listings for Nokia Lumia 635

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Nokia Imaging SDK 1.2 released, Lumia SensorCore SDK out of private beta

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Nokia Lumia 635 for AT&T and T-Mobile available for pre-order at US Microsoft Store site

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Microsoft teases possible launch date of a green Lumia or successor to the X

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Microsoft partners with British designer to create wireless charging pants

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Beat Nokia by predicting world cup games in Sporting Mouth to win some awesome prizes

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Lumia 930 availability on Ireland's Meteor pushed back to mid-July

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Nokia brand names Lumia, ClearBlack, PureView, and others now belong to Microsoft

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Lumia 1320, 630 availability expand to Argos Ireland

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Free black cab rides in London, courtesy of Nokia

Lumia London Black Cab

Nokia has hosted a number of events in London the past few months, including Nokia World and a performance featuring deadmau5 with a huge video presentation. Already tripling their expenditure wasn't enough as it seems the Finnish manufacturer still isn't done. Should you be out and around London and happen to spot a London black cab (taxi) wrapped up in Lumia promotion material, you'll be sure to hail it since Nokia are offering free rides.

The handset maker has paid black cab drivers so you don't have to. Fitting in nicely with Social Media Week (February 13-17), which Nokia is a sponsor of, this advertising stunt is yet another effective campaign under the marketing team's belt. Bravo.

Source: Knowyourmobile

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Reader comments

Free black cab rides in London, courtesy of Nokia

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that sounds REALLY racist
"the handset maker has paid black cab drivers so you don't have to"
I mean, I know the cabs are black and all but it's whatever
still sounds like a great promotion

(groan)

If you're in the UK, it's fine. Only uptight Americans keep harping on this everytime we write on London black cabs. Get over it, it doesn't sound racist.

After all, talking about yellow cab drivers doesn't sound racist at all, amirite? Maybe we should put a hyphen in there, black-cab and yellow-cab drivers, and that way no one gets offended!

More on topic, another great promotion by Nokia, I hope they'll get some well deserved success after all that.

The article never made me think about race once. How does ones mind have to work in order to make such a ridiculous connection.

Only a racists thinks that sounds racist? Just a wild guess, everyone knows to only use the black cabs right??

Sound great, lets hope Nokia won't go bankrupt on these commercials. There really cool, but should cost a fortune.

And Canada. I saw the Lumia 710 at Rogers yesterday but I had to look for it, no adverts in store at all. Actually pretty much no adverts anywhere except a little Rogers ad on the Xbox tucked away somewhere.