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Katy Perry Lumia 1020

Katy Perry survives plane crash, uses her Lumia 1020 to take a selfie with a monkey

One way to spend marketing dollars is to place your product as nonchalantly as possible into television, music videos, movies and anything else you can think of. You might take a somewhat famous YouTuber (is that a word?), give them a Nokia Lumia 1020, and have them make a video. You can also pay millions of dollars and have your products appear in a summer blockbuster. But does any of that really compare to having Katy Perry use your phone in a music video? Let’s find out.

Nokia has just posted an “exclusive” behind the scenes video for Katy Perry’s next music video. The official music video for her song “Roar” is expected to come out tomorrow, but Nokia’s giving us a sneak peak. Why are we talking about Katy Perry on Windows Phone Central? Because she uses a Lumia 1020 in the video. It really should be the yellow or white variant instead of the black, but we’ll take it.

All behind the scenes footage was also shot on a Lumia 1020.

Source: YouTube

Thanks for the tip munchcreature!



There are 122 comments. Sign in to comment

I could see her more with a white one.

onysi says:

WHY BLACK!! ! OF ALL COLORS.  Yellow or Red wouldve been awesome!!

kubiaxk says:

That Sir is racist ! ... You dont like black people ?

ogracia says:

That's silly...

gerrymad says:

It seems many on this site prefer cyan people :)

Montpbm says:

She want what she want so stop whining!

tracygee says:

Nah, black is the perfect color.  A white or yellow would have screamed "HELLO I AM PRODUCT PLACEMENT!", where as this just whispers... "hello i am product placement'.

alman650 says:

HAHAHAH so true though.

Precisely !!!!!

Dexterrino says:

its been 11months i know. but would a woman like her buy a plain black phone?

TheJoester09 says:

Well, you know what they say about what happens once you go black...

goldenpipes says:

U go right back to white because you know you ain't gonna get child support? I keed I keed.


socialproof says:

Pure advertising - she's holding the phone backwards for the selfie's!

Sam Sabri says:

Nobody told her the back is the new front. 

Lithon says:

You sly dog! XDDD

Jay Bennett says:

Dammit Sam I'm ashamed by how much I laughed at that

Front... facing... camera

K_lando says:

Yeah... I don't get the joke either.  Who takes selfies with the rear camera these days?

dasfoto says:

I almost exclusively use the rear camera for selfies, especially with my 1020. That way I can accurately count my nose hairs.

bandit101 says:

1020 can click good photo with the front camera

starblade876 says:

It also allows you to frame the selfie better the first time, especially with kids and animals, some photo subjects don't exactly pose well when you want them to

WavingReds says:

We all need to take selfies with monkies when stranded in a jungle to post to instagram!!!

K_lando says:

I'll let Katy Perry take a selfie with my monkey.... heh...

WavingReds says:

oh you dirty you :p

dasfoto says:

Just don't be spankiing it ...

HM02 says:

Ugh. I love Nokia and all, but they collab with the most flop artists.
Justin Bieber, Nicki Minaj, Katy Perry, Deadmau5.

Sam Sabri says:

I'm waiting for the Rebecca Black collab. PS. Deadmau5 isn't that bad. I like him! 

Miksup says:

Me too, even though he is a Canadian and I'm a Heavy metal guy.

Marco Enxuto says:

Deadmau5 is awesome!

Josh Harman says:

I wouldn't call those people flops. I'm not a fan, but they are all huge stars. Don't forget about Jessica Alba, J-Lo, the Rock...

visnit14 says:

And now

rockstarzzz says:

Justin Bieber has a MASSIVE following. The one that changes twitter top trends in seconds! Deadmou5 is a legend, see him live once at least.

paulheu says:

Personally could not care less about Bieber, but put a 1020 in his hands and you'll sell a boatload overnight. The kid is a product and marketing tool, not an artist and he should be used as such.
Kate Perry at least is original, creative and smart. Her voicing and vocal arrangements show she has the goods in that department. It may all sound poppy and commercial but she's way ahead of Bieber in the talent department. On top of that she also has quite the following.

pulkit10 says:

And she's hot. Yeah, just had to add that in there to show that she has a big male following...myself included.

Hot Dawg says:

Um, original because she flat out copied songs by Tatu and Sara Barrielles? Not so much.
I used to think she was original, creative and smart -even if I'm not much of a Pop fan - now I think she's as lame as the rest. You're spot-on about Bieber, though.

WPFanboy says:

I agree very much, I think they should collab with the biggest teen stars aka Justin Bieber and Miley Cyrus, Miley has so much influence, and Gaga too... 

dasfoto says:

Oh, man! I just threw up in my mouth. Thanks a lot!

dalydose says:

Cuz they sell millions of albums and sell out stadiums

starblade876 says:

They need to get only 1/5 of a quarter-filled off-beat coffee shop or roach-infested nightclub to pay attention to them in order to not be flops, I guess...

4Tiles says:

Flo Rida has 2 or 3 music videos with a Lumia. Kelly Clarkson and J-lo recently put out videos with Lumias too. Now Katy Perry has joined the Lumia in my video club.

Montpbm says:

Dude shut up because you have no clue to what you're saying! All of these artist are super big! Go to sleep dude and never comment on another post if you are going to talk reckless like that.

HM02 says:

lmfao it seems I've upset some Beliebers or something.

silverbladex says:

I disagree. You may not like them, but those artist are VERY popular and mainstream especially with teenagers.

K_lando says:

I don't know what your career aspirations are, but let me go ahead and suggest that you leave marketing and public relations off that list.

You have got to be lost Deadmau5 is on the top 10 list for EDM DJ and Katy Perry music is unmatched dam near anything she puts out is a hit and also nicki is like the only girl that can sing and rap and as for Justin well he went from YouTube to having a net worth of a 130million $ so self explanatory

Maybe they are afraid that the monkey will chew on it if it's a Yellow Lumia....LOL

dasfoto says:

No problem. It's made with Gorilla glass. No monkey in their right mind would mess with a Gorilla.

Josh Harman says:

I don't listen to Katy Perry, but (insert comment about boobs here).

Tumultus says:

It wasn't funny the first time you posted it a few posts up; it isn't funny now either. Rather premature!

Josh Harman says:

I accidently edited my first post with this comment, I fixed it.
Maybe you should fix yours, do you mean immature? I'm not sure how it could be premature.
I guess you're a big Katy Perry fan, I didn't mean to offend you.

rockstarzzz says:

The way babies are born prematurely?

Josh Harman says:

Because of crack?

Tumultus says:

Before now, I didn't even know Katy Perry.

walter1832 says:

Now you know her boobs.

y2bd says:

Just a note, "make a video" and :"summer blockbuster" both link to the same page!

cybermoose89 says:

They should go give the phone a proper test photo shooting at a metal gig its not easy XD

I love Katy Perry but she's using the wrong side of the phone lol

K_lando says:

I'm so confused by these comments... if we're all WP users, how are some of you oblivious to the front facing cameras?

I like the Nokia Marketing team quite a lot. They do a great job as showing the Lumia.

Kram Devil says:

Katy Perry,  RAWR!

walter1832 says:

Watch out! There's a tiger behind you!!

minhin says:

I want Lumia 1020 badly. So did she get it as her personal or Nokia give her for advertising purpose?

walter1832 says:

She signed up for 2 yrs.

Eww, not the kind of celebritrash I'd want promoting a device.

Josh Harman says:

What has she done? She's certainly no Lindsey, Britney or Miley.

paulheu says:

Indeed she is not, the others are unoriginal, do not write their own stuff and basically are marketing tools/products.

WPFanboy says:

I kinda follow celebs news (im a teenager duh) and Miley does write her own music............... google things before you comment :)

Montpbm says:

Once again another garb dude.. Katy Perry is not trashy, she is an amazing artist. Go to sleep!

I do like Katy Perry to be fair. Her songs are upbeat. Kind of the musical attunement I need.

drg says:

Well you see a lot of vids from MS and Nokia with celebs but none get viewed much but this one has 20k views already so I think they got it right with Katy.

Why is the song catchy... Got it stuck in my head now.

Blkacesvf41 says:

All of her songs are! My kid listens to her and I find myself singing that stuff half the time!

arbetaren says:

In the hit series "Under the Dome" they frequently uses both Surface and Lumia.

JamesDax3 says:

Actually they are using the 8X in under the dome.

Actually you are both correct :) really enjoy show just in case anybody on the internets wanted to know.

K_lando says:

I LOL'd when they used the 8X as a countdown timer to set off some explosives. Where do I get that app?

It's the new "Lost". Love it.

wpguy says:

Nothing like Lost. UTD has a plot that makes sense.

K_lando says:

Agree... UTD is ok (I watch it weekly myself), but far far far from being on par with LOST.  Its a hit because its a summer series and there isn't anything better to watch on network TV.

Josh Harman says:

Definitely sponsored by Microsoft, every device on the show has been by Microsoft. Lumias, HTCs, Surface and laptops in Windows 8.
Gotta live those weird Steven King TV series.

walter1832 says:

What doesn't care.
I don't know is impartial.

Rick Smits says:

Black, white, and blue (or cyan) are the best colors in my opinion.

Blkacesvf41 says:

That's a good looking girl! Oh and the phone is not bad either.

pulkit10 says:

Has a pretty good following so a good step. I hope Microsoft is getting Nokia's ad team as well - a pretty undervalued asset, in my opinion (compared to Microsoft's, especially).
And she's hot. Which is the original reason I decided to post anyway...

Troyseph says:

I thought she was going to say her boyfriend was killed by a smoke monster, but caught the whole thing with the OIS in her trusty Lumia.

Duduosf says:

hahahaha I wish I could 'like' your comment

Good title, made me chuckle.

jayrod213 says:

Of course she survived the plane crash, she has those built in air bags. LOL Oh yeah, nice phone. I have the 920 and the wife has the 1020.

Who is Katy Perry?

RommelS says:

Now Microsoft, produce a Katy Perry a reality show, and hand her a Nokia Lumia 1020 to advertise the phone. :)

Corvodin says:

I don't like her music, but she energises my base if you know what I'm saying. 

triggerblame says:

This is weird 'cause the Official Lyric Video for "Roar" uses emojis on the iPhone to present all of the lyrics... Its actually a cool concept

ruisolid says:

A easiest way for a good result is a star to take a picture in front of mirror with a Nokia Lumia 1020 and post into Instagram.

ae86takumi says:

Katy Perry :P~~~~~~~~~

mixtnet says:

A video of Katy Perry's Monkey...hmmm...let me check it out!

eortizr says:

waste of money nokia, nobody is going to even notice what brand the phone is, she's not even using the 41mp camera, she is taking a selfy.....

Josh Harman says:

Read the comments for the video. When I read them, most were about the phone.

I think the yellow 1020 would have suited better the ocasion :)


I love Katy Perry makes the device more attractive!!!