No conspiracy here

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Ringtones you don't have

New Lumia ringtones available on SoundCloud

US France and India sites affected

More Nokia websites pushing users to Microsoft Mobile

Goodbye Nokia

Nokia to shut down factory in India on November 1

Nokia Warranties!

Nokia ordered by Mexican court to cover warranties

Here and now

HERE Maps and the future with Microsoft may be changing

From Nokia to Microsoft

Microsoft moves the old Lumia UK site to its own portal

From Nokia to Microsoft

Microsoft's new Mobile Devices site goes live

C-C-C-Changes

Windows Phone OS to drop 'Phone' from name, lose Nokia

Microsoft News

Microsoft 'betrayed' Finland, says Finnish finance minister of layoffs

Rumors

Microsoft's aiming for flagship Windows Phones, killing Nokia X but selling MixRadio

Apps

New Treasure Tag app update ditches the 'Nokia' brand

Microsoft News

Rumor claims 1,000 former Nokia employees in Finland could be laid off by Microsoft

Rumors

Is Microsoft readying a Lumia device that runs Android?

Apps

New Nokia MixRadio update ditches the 'Nokia' brand

Rumors

Microsoft rumored to be licensing Nokia's brand name for phones

Windows Phones

Lumia 930 pre-orders begin in Norway Wednesday for July 10 launch

Windows Phones

Microsoft Store US site pulls pre-order listings for Nokia Lumia 635

Apps

Nokia Imaging SDK 1.2 released, Lumia SensorCore SDK out of private beta

Windows Phones

Nokia Lumia 635 for AT&T and T-Mobile available for pre-order at US Microsoft Store site

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11

Lumia 800 is now the 710 according to Windows Phone display at Future Shop

WP Central

We all find it humorous when carriers and retailers get things wrong, especially when it comes to Windows Phone. From mistaking specifications, to calling the platform "Windows Mobile" - it's all fun and games. Cue Future Shop, a Canadian chain of electronics stores.

As you can see in the above photos, Future Shop have got their minds muddled with the Lumia family of Nokia Windows Phones. The Lumia 800 is now the 710. Either that or Canada is getting a slightly confused selection of handsets. We still wonder just how it's possible for marketing / promotion material teams to get this so wrong.

Thanks Lucas for sending in the photo! 

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Reader comments

Lumia 800 is now the 710 according to Windows Phone display at Future Shop

11 Comments

Nokia probably shares some of the blame for carrier confusion with their odd naming conventions. Lumia 710, 800, 900... What's next, the 910, 850 and 675? Microsoft DEFINITELY shares some of the blame for the Win Mobile - Windows Phone (7?) confusion.

I really don't see any problems with Nokias naming conventions, actually they're the phone maker with the best naming convention on the market as far as I can see (apart from Apple but they don't count since they only have 1 new phone on the market each year). There are 4 phones on the market the 6-series, 7-series, 8-series and 9-series. Sure there are things like the 900 and 910, but they are both the same phone just for different markets. The next generation of Nokia phones are hopefully named either Lumia II 6-9 or "something else"  6-9.

Lulz. Windows phones are still considered windows mobile on the Rogers website. In the platforms section.

I know, what the hell!!
It's still "Windows Mobile" even now, after they added the Nokia Lumia 710.
Which makes me think they're doing it on purpose to confuse consumers.
 

Not only the advertising agency mess up the WP7 with WM6.5, those so call market leading survey agencies also put the statistic of WM and WP7 together and come out the conclusion as Microsoft is out from the mobile market!

Shame rite?