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Windows Phone Metro UI re-naming contest winner!

Metro Design

With all the rumblings about Microsoft moving away from the name Metro to describe their Windows/Windows Phone user interface, we opened the floor up for suggestions on what the new name should be. After narrowing it down to six entries, put it to a vote of the masses and 1,840 votes later we have a winner.

Metro UI renaming poll results

Walking away with 31.09% of the vote, Pure edged out Motion as the winning suggestion. Windows Phone Central reader J4rrod offered up the Pure moniker and as a result takes home a $50 gift certificate to the Windows Phone Accessory Store. We'll be dispatching an email to J4rrod shortly with details on his prize.

We had some great suggestions and it will be interesting to see what direction Microsoft chooses. Who knows, "Pure" might win out over "Windows 8".

Thanks everyone for participating not only in the hundreds of suggestions but also in selecting the winner.



There are 50 comments. Sign in to comment

AaronP105 says:

Great names. I really like the sound of both Pure and Motion.

sholokov says:

How about "Pure Motion UI"?

vaultboy21 says:

...i believe they settled on 'modern' if the verge is to believed

Mystictrust says:

The Verge and WPC both reported on it simply being 'windows 8' style and nothing else... unless I missed something somewhere...

There's some confusion on it now as 'Modern UI' is also being used...we're waiting a bit on that one.

I hope they come to their senses and uses the freebie Pure:)

kenzibit says:

I thought someone suggested Liquid UI at the beginning of this. That sounds soo cool to me

sholokov says:

Liquid UI on Surface Phone

J4rrod says:

Thanks, guys! This is awesome!

All hail to you:)

ade333 says:

Combine them- Pure Motion - and you've got the makings of a Kinect enabled sex toy

NIST says:

Its still Metro UI to me damn it!

funkyGeneral says:

The problem is, almost any word could be contested as copyright infringement. There is a Pur water out there... They should have stuck to their guns with Metro...

Still say they should go with glance like was suggested by another user on the previous posting.

sicnus says:

Asparagus would have been the best name. I doubt the vegetable would sue over it...

surface UI should of won recount

schlubadub says:

Yes, it should've (not should of) - Surface UI was the only option I would've voted for

rubenbest says:

Why couldn't they pay to take the name like apple does

ScubaDog says: I don't find any of those names appealing in the least. Microsoft needs to man up and stick with Metro. Period.

Lx23 says:

I completely dislike everything that's on that list. I hope they call it Modern UI and they just shorten it. MD UI.

hammerhand says:

I agree, didn't like any of those names either. I like the sound of Modern, though I'd probably shorten it to Mod.

hammerhand says:

*Mod UI. Woops.

That list was ridiculous and the gift card would've been a better prize had it been a general gift card that way people would be able to buy more than 2 things.

cool8man says:

All terrible choices. The actual rename to "Modern UI" is much better. "Modern" is simple and straight to the point and it works to describe the UI on Xbox, phone, tablet, and PC. It also gets the point across about moving software development forward on Windows. Microsoft made a good choice on this one by going with "Modern."

J4rrod says:

Modern is way too general. The Modern User Interface; that could be used to describe almost anything.

I chose Pure because it's a synonym of quite and clear. It's very obvious that Metro is quiet and clear; a play on words, you could say that Metro is quite (and) clear.

I don't think Metro is quite, actually a feel the opposite as it is bright, colorful and has a lot of motion to it. But I do relate Pure to the chromeless experience.

SmoothDog says:

I wish they went with Microsoft Bacon.... Everybody likes bacon, right?

hammerhand says:

When does the Microsoft Bacon?

samt5150 says:

Clean UI would have been good.

If the suddenness of the memo is to be taken into account, I'd say the decision to go ixnay on the etromay was likely very recent. They probably haven't settled on what to call it, and thusly have settled on "Windows 8 style" as an interim step in deciding on a new moniker. Who knows? Maybe this poll could even have an influence.

Cellus13 says:

Pure? I dont like it much but it's nicer then windows 8 style.

polob says:

Wow. Really hope MS has better luck with a name than we have had here (myself included)...

dhaoracle says:

I would have loved to see my idea of the "MiTi UI" (Microsoft Tiles) IDEA. I  think that would have been a wonderful name and sounds a ot better than these names on here. No Offense.. 

hammerhand says:

MiTi actually sounds pretty good to me.

Tbh, all of those sound retarded and there's no way MS would ever use them. They're not fuckin selling body lotion

hammerhand says:

Have you tried the new Pure Cosmo? It keeps my skin so moist! And the genUI has me looking young again!

Horujan says:

Pure looks better!

Laura Knotek says:

"Modern" is my preference.

Thamuz says:

Ugh, I realy hope it's not pure, that sounds like it's about a brand of wooden furniture, it makes me think about Scandinavian forests. It's a great name in itself but I think it doesn't fit the 'purely digital' philosophy.

schlubadub says:

You don't have to hope - it's already been announced it will be called "Windows 8 UI"

xmarklive says:


Nothing beats Metro.

tonywlee says:

I would like to see either fluid or butter...

11B1P says:

No offense meant to the winner, but did everyone forget about the Pure View Camera Nokia is developing??? Doesn't make sense to have a Pure....UI when there is a Pure View camera. Everyone is making this out to be more than it is. Metro is simply an adjective, like red, awesome, fast, slow, pure, fluid, shiny. Is it too much to just leave the UI as Windows 8??

mango.lover says:

You do know that 'Pure' was the codename for the KIN Two device, don't you?

schlubadub says:

I bet "none of the above" would've had the most votes of all