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Microsoft clicks in a massive Surface tablet in London

Surface London

What's Microsoft good at when it comes to promoting products? Erecting massive constructs of said product in public places. The latest to be reproduced is the Surface 2 tablet, which was spotted at Trafalgar Square in London. A huge 17-foot construct. We popped along to see what the fuss was all about.

Microsoft has just launched its second generation of Surface tablets here in the UK. The giant Surface tablet at Trafalgar Square wasn't simply a dummy, you're looking at a fully functional Surface tablet (connected to a unit via cable), built for giants. Microsoft also didn't just erect the huge construct, but the company also enlisted the help of Dizzee Rascal, a chart-topping artist, for some help with PR.

Check out some more shots from the event below.

Surface London

Surface London

Surface London

Surface London

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Microsoft clicks in a massive Surface tablet in London

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naw even if windows dominated apps, and quality of apps, you'd still have to deprogram peoples minds, apple could probally sell and empty case with no electronics in it and people would still fall for it

love the deprogram ! but thats very true . showed a few friends the surface 2 an they all liked the build and feel but were the apps .

They're playing Jackie Wilson music that causes the river of hate slime under New York to make the Statue of Liberty walk...across the ocean to use her giant Surface??!?!   <mind blown>

It's about time they rose to the occation, they've been too soft. It's time to play hardball, and this huge erection is exactly what they needed to make people come.
 
I also like the fountain, it's very fitting.

Is there any point? I mean, I understand about having a WPC app for a phone, but what's wrong with pinning the website?

All the ads and extra scripts loading and sometimes a non responding comment box, etc are the things you will not have in an app like that on WP.

Only for 1 day! :O
That's madness! Surely you'd keep it going for more than 1 day!? I'd have gone down there if I'd known.
Also, what's teh point in showing it off if you can't buy it easily? (I went to 2 PC Worlds and John Lewis today, none of the stores had even heard of it let alone stock it. Even though JL had told me via twitter that it was in stock.)

Save the marketing $ and lower the price to $300, including the keyboard.  It will become the hotting tablet in town.