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Microsoft invests millions in Foursquare, licenses data for future Windows Phone use

Foursquare

Microsoft has just invested 15 million dollars into Foursquare, the location-based social network. Not only has it just invested a boatload of cash, but it also picked up a multi-year license contract to data. That data will become increasingly useful in Microsoft’s Bing platform and for Windows Phone. Is this the result of talks between the two companies that started last summer?

The move is a win-win for all parties involved. Foursquare adds more funding (they raised $35 million in December) and Microsoft will get access to some pretty useful data. However, this isn’t your typical location data that Microsoft is picking up. The licensing deal Microsoft struck with Foursquare will give grant data access and technical components that can be used and integrated into Bing, Windows Phone, and Windows 8.

Microsoft is getting more access to Foursquare’s data than any other entity has had. We’ll have to see how useful this data is, but it’s not hard to imagine the impact it can have in improving Microsoft’s services. Microsoft is also hoping this move will improve their position in contextual computing.

Contextual computing is where your devices are aware of their surrounding environment. The hope is to provide users with value by being aware of not only them, but their location. Data provided by Foursquare is one why Microsoft is preparing to improve.

The full details of the integration are still secret between the two companies. Speaking to TechCrunch, both Microsoft and Foursquare stated that we’ll start seeing the integration in the coming months. Which means we’re pretty excited to see this data used with Cortana.

Source: TechCrunch

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Comments

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Awesome I love foursquare

mickichd says:

Hmm just us based stuff why Microsoft not looking into expanding into others market

Nik Rolls says:

Foursquare is worldwide.

Tafsern says:

And has been for a looong time.

edjr07 says:

Foursquare is even on mars

yeah yesterday I checked-in at Venus.

Nik Rolls says:

Psh. The other day I checked in at Alpha Centauri.

lippidp says:

Today, I think you should all check out. Lulza. Jk

leoberto says:

BTW, does anyone know if 4th and Mayor still being updated?

nlm says:

I use it everyday on WP8 and i haven't seen an update in a looooooooong time.

leoberto says:

Me too! Such a good app, sad it's not updated anymore. Notifications never worked for me.

Ma1dere says:

Hope they will make more deals and improve Social Hub feature.

Antwan3k says:

This is great news..

Cecewp8 says:

Microsoft people we're hitting hard!

ejlee072006 says:

4th and mayor should be updated

ejlee072006 says:

They invested money on a company that doesn't wanna fix the windowsphone app,they should have invested on 4th and mayor

Because it's not about the app, it's the data Foursquare has. As it says in the article.

TJWINS says:

4th and Mayor has no data. They use Four Square's data.

Craig Barnes says:

Cant wait! Hope its fully integrated into the phone alike the other social networks! Roll on all the advancements this year brings!

Shane says:

Maybe we'll get the ability to tag people from within the app like iOS? Unless I completely missed something.

minimejer05 says:

I really hope this means an update to Foursquare which would bring it closer to its iOS and Android counterparts.

blackhawk556 says:

Don't hold your breath

link5a says:

Sure! We'll only have to wait a couple of years for them to say that they are really working hard on bringing the app on pair with other platforms, something like this (last paragraph).

Sadly the app is nothing but a data and battery hog.

Jf.Vigor says:

Wow this 8.1 update could be bigger than mango.....

sholokov says:

A what?... Are you lost?

Jf.Vigor says:

Mango = windows phone 7.5
8.1 is the nextupdate for windows phone due this quarter

Are you lost?

DarwinPurol says:

Maybe hes talking about the fruit :/

blackhawk556 says:

He means that mango was a big update in terms of features. WP 8 didn't add a lot of new features to the platform but it did make it future proof.

lippidp says:

Hahaha, right. Just how Skype was integrated so soon after MS bought them outright? We will see four square integration in WP 9.1 Update 4, or some shit. Fine by me, actually.

tbonenga says:

Seems like a move Google would've made. To much snooping for my taste. I don't appreciate where and what I'm checking into being sold.

Posted via the WPC App for Android!

Jf.Vigor says:

I think its more consumer focused. Imagine you arrive at a club and cortana says "would you like to checkin here chief" you say yes and she does the rest
(omg I just came)

that would've been awesome

lippidp says:

Voice recognition in clubs ain't so great, bra...

Jf.Vigor says:

Thats why you check in before you go in bruh

Can we, as developer, have some access to these types of data and make something with it. It is no news if only Microsoft team can use it.

Awesome but making the WP App equvalient to other platforms is more important to me

It would be kinda hot if they could bake Foursquare checkins into the OS the way they've done with Facebook and the like.

blackhawk556 says:

I'm sure they will.

link5a says:

Of course, we just have to wait...

kamikaze80 says:

This is a big deal, as Bings POI data is pretty lousy compared to Google. Getting access to all those POI, reviews, photos and menus is really useful. Was hoping MS would do this with 4SQ or Yelp.

zeronoise says:

Why not 4SQ AND Yelp... Would be super nice

Jaskys says:

He's cool, i wonder how he sees Windows phone as a platform

rikycaldeira says:

I think it is a nice investment, though I would also like to see the HERE platform mixed into this. Maybe MS should share a bit with the remaining portion of nokia to help potentiate HERE on WP

Zeroplanetz says:

If you don't use these (hey I'm at this location) stuff what will this bring to the table? Serious question...

ko_smo says:

Why don't they update Foursquare for WP for start? It's still missing some basic features...

Nazir Taib says:

I love foursquare. Use it a lot with my here drive. Nice.

abduz says:

Although our FS app does lack some basic features, the integrated Here Drive 'Get Directions' feature is definitely much more useful and makes up for the anything our app lacks.

rain620 says:

I wonder if social integration contributes big time to the other storage. I have fb, twitter and sina weibo integrated in my social hub and the cache doesn't seem to be cleared even for a long time. They should fix this first before adding new networks like 4square.

Anyway, I also like IG to be integrated but they need to fix the cache clearing first, photos will definitely take up more space.

WaseemAkram says:

But why? We don't even have a proper update for foursquare like forever.

I love Foursquare but none of my checkins show up in the Facebook app. Anyone know why?