Microsoft, OEMs to spend more than $100M marketing Windows Phone
Paul Thurrott has stamped his mark on some information regarding the upcoming expenditure the software giant is set to embark on in the Sates. The details allegedly come from internal Microsoft documentation. Windows Phone has been failing when it comes to retailers and carrier stores, not just in the U.S., but on a global scale and it's a huge mountain to climb to get to a level playing field with competitor platforms. We covered the report today, which BetaNews published, that pointed to the Nokia Ace receiving "hero" status on AT&T. Not only that, but $100 million was said to be going into the marketing kitty.
Thurrott has now "corrected" information published by BetaNews, announcing that Microsoft and co. will be looking to unleash not $100 million, but $200 million marketing and promoting the platform. We're already aware that the plan for all companies involved with Windows Phone are looking to spend large sums of money, especially Nokia with CEO Elop commenting that they're "game". HTC, Samsung (among other OEMs) will also be set to increase budgeting for advertising, much like what we've witnessed across Europe with newspaper adverts and more.
Thurrott also moves on to state that retail sales staff are set to receive incentives (as part of the massive budget) for moving handsets from the shelves and into consumer hands.
"The amount of payments are $10 to $15 per handset sold, depending on the number sold, for some handset models."
This all makes sense and is pretty much what we're all expecting the companies to roll on. But remember though; Mr Thurrott is the gentleman that stated we wouldn't be getting Mango until 2012, so take this information as you see fit.