Microsoft to open an Australian flagship Store in Sydney by 2013?
According to a tipster over at WPDownUnder, Microsoft may well be looking to unveil a flagship store in Sydney, Australia. The report suggests the software giant will open up a bricks and mortar store before 2013 to follow the US advancement.
WPDownUnder notes that should a UK store open its doors, it would spark the beginning of an alteration to the partnership with Arvato, a third-party outsourcing provider who manages Microsoft's online store in 31 countries.
With Microsoft soon to launch Windows 8, the Surface tablet range, and Windows Phone 8 ("Apollo") it makes sense for the company to look at ways to further engage with consumers directly. We've seen this with Windows Phone so there's no reason why we can't see a different Microsoft from the corporate beast what we've grown to love and hate.
Would you prefer to see the company expand globally with stores to combat competition?