Microsoft Studios chief Phil Spencer takes over Xbox division

Phil Spencer, Microsoft's new Xbox chief

Microsoft has tapped Phil Spencer the new Head of Xbox. In his new role, Spencer will oversee all Xbox-related projects, including Microsoft Studios, along with Xbox Live, Music, and Video. A 25-year Microsoft veteran, Spencer has led Microsoft Game Studios since 2008. Spencer says he will use what he has learned, particularly over the last year with the launch of the Xbox One, to build a great team around the Xbox brand. According to his post on Xbox Wire:

This past year has been a growth experience both for me and for the entire Xbox team. We’ve taken feedback, made our products better and renewed our focus on what is most important, our customer. Our mission is to build a world-class team, work hard to meet the high expectations of a passionate fan base, create the best games and entertainment and drive technical innovation. As we continue forward, this renewed focus and mission will be a foundational part of how I lead the Xbox program.

Do you think Phil Spencer is a good choice to head up the Xbox division? Let us know below in the comments.

Source: Xbox Wire



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gandhirushi says:

Wish him the Best! Xbox is an amazing platform with a lot of potential to grow bigger and better.

S Vaibhav says:

MS should bring back Age of Empires series..... It was awesome :|

John20212 says:

They seem to b doing the opposite by shutting down AOEO this Summer, and they completely abandoned development more than a year ago.

They also been promising WSOP Full House for over a year for the PC, but since the promise in Jan 2013 still nothing, just more empty promises.

It's not possible to screw up more than Microoft has screwed up with PC gaming; this pretty much all started with the assholes that shut down Ensemble and fired so many talented PC game developers, MS should rot in hell for this.


Reflexx says:

You dont know what's going on with the AoE franchise.

koenshaku says:

Yeah AOE and AOM were really good for their time AOE III I didn't like admittedly, however this new guy looks like just as big of a douche as Dan Matrix the man responsible for my ignoring this console generation.

HarkAtYou says:

Why not? They appear to be bringing back the 90s hairstyles! ha ha

rodneyej says:

Interesting... It says that Phil will oversee all Xbox related projects...
Will someone please add WPXBL to this guys list of duties❔

That should be done. Windows Phone Xbox Live needs a lot of work and improvement.

mobilejk says:

Gee, that's an understatement...

The_Lord23 says:

Lalala! *cough* not relevant *cough* lalalala!

lemonsteveo says:

Word of advice mate, lay off the drugs.

Tlcoman says:

I like him more then elop... Great new/old addition to the team, he knows what he talks about

ymcpa says:

What does Elop have to do with Xbox?

Jas00555 says:

He's in charge of Xbox hardware

neonspark says:

Good luck. It is like being given command of the titanic just after it hit.

spaulagain says:

Really? So record breaking sales = sinking ship? Not sure what planet you are on, but despite some bad PR, Xbox is doing extremely well.

neonspark says:

the Xbone is basically getting destroyed by the PS4. not sure what planet YOU're on.

Eventually, anyone that considers themselves gamers will own both anyway. I bought my One day one, and will buy PS4 later this year. Who gives 2 $h*tz who sold more the first 4 months? They're BOTH selling extremely well.

Rubios says:

I'm pretty sure you can be a gamer and not care about Crysis: Rome Edition.

neonspark says:

I don't think MSFT justification for the botched launch is going to be: "we're the 2nd choice of gamers".

And Windows Phone is being 'destroyed' by Android. What's your point?

neonspark says:

I was wondering what yours is?

neolp123 says:

all people on this website are from a different planet altogether who beleive MS is the only God and everything else is piece of $hit... so you have to expect these comments...


Smg-Uk says:

The PS4 is sold in alot more countries that's the only reason for the sales gap

neonspark says:

ok well, that may be, and who's fault is that? microsoft. hence my remark about this new executive taking on what may very well be a dommed ship.

we've all heard it, the rummors that xbox will be sold off. a business that is doing great doesn't have this sort of cloud over it.

Tips_y says:

Yeah, we've been hearing Microsoft as a whole is a doomed ship for the past decade already. So what else is new.

Marco Gomes1 says:

That's just another f**k up from Microsoft. Xbox one is expected to start selling in many markets almost a year after PS4!

Ushae says:

BOTH consoles have broken previous records. In which world wa this bad?

neonspark says:

In the world of competition. Yes, I realize the Zune HD was the best selling zune, compared to other zunes. The fact the XB1 beat the 360, which by all measures was helped by

1) being cheaper

2) being out a year earlier

is great. Except off course that the XB1 isn't competing against the 360, it is competing against the PS4 which:

1) it is cheaper

2) has sold more.

just facts.

lemonsteveo says:

Destroyed according to fanboys on the internet.

mrdeezus says:

Itr is not destroying the ONE but it may be leading in sales but why not, its available in more countries so it should. Your comment is typical Fanboism.

HackAtak says:

LOL,  SONY fanbois are everywhere!  If memory serves me, didnt the PS3 outsell the 360 in the beginning as well?  And I believe the 360 has since BLOWN the PS3 out of the race for most popular console....so meh....in the end the XBO will do the same thing! 

I also agree, most gamers will have more than one console, I believe this was the case with the PS3 & 360 since, at the time, it was cheaper to buy a PS3 with its blu-ray player than it was to buy a stand alone BLU-RAY player! So considering how much of an impact that truely had on the PS3 sales compared to these two NEW consoles, it wouldnt surprise me at all if less people have buy both consoles than before!

In any event, I think the company that comes back to support their devices as being a true MEDIA EXTENDER so you once again may watch your owned content like you can today with both the 360 and PS3, may gain a huge advantage!

neonspark says:

I own an XB1 and I'm just facing reality. Sony is winning and that doesn't make anybody who admits to that fact a Sony fanboy.

Duffau says:

Yup, just be sure to mention ALL of the facts. Like the number of countries each console has been released in and how close sales numbers actually are for ps4 vs xb1.

neonspark says:

even if sony has more countries, this speaks to their better strategy over MSFT's. Listen you can argue that sony sells more because they are in more places and this isn't MSFT fault. Yes this IS microsoft's fault because they should be there too.

Duffau says:

I don't understand why you're being so defensive. I'm not arguing with you, nor am I discussing fault. Even though there are experiences MS wants with Kinect and want the system to work in other regions as far as voice goes (a problem Sony doesn't really have), they should definitely speed up and release the console in additional regions. All I asked is that, since you're bringing up facts, you state all of the facts.

Cody Paris says:

Just because one is selling more doesn't mean the other is a sinking ship. A "botched" release would be opening in nearly every market and not having enough units (PS4). Xbox One released in 13 and now 14 with Japan compared to PS4 in 35+ and we are in close second. Sure PS is "winning", but only for now it seems.

Jas00555 says:

Microsoft made more money from the Xbox than Sony did from the Playstation, so your point of "it's a doomed ship" is pretty ridiculous, no matter how many times you (wrongly) claim "its the reality"

neonspark says:

"past success does not guarantee future resuls". the PS4 is changing the outcome and it seems sony will be on top this time in both profit and volume. yes, great that MSFT made some money. But they better start keeping up or it ill be sony that makes with most of it this time around.

That's a very silly way of looking at things. Only fanboys' look at pieces of plastic, metal and silicon and imagine "winning" against another, similar "thing." Why does it matter to you unless the X1 doesn't get the games you want? I'll eventually own both for the exclusives on each console. Im more than happy with my Xbox One.

For the record, the Xbox One is selling very well and will only grow more competitive.

neonspark says:

by that logic why bother releasing anything. everybody is a winner like in grade school....

Tips_y says:

It's good they're successful with PS4 because at the rate they have jettisoned businesses and employees, they're looking more and more like a "doomed ship". Maybe they'll not actually sink but just turn from a ship to a dinghy.

Menzlo says:

360 came out way before the ps3, not sure how the ps3 would have sold more initially. That being said, while Xbox did dominate the US, the ps3 actually led in global sales.

Jas00555 says:

*sigh* there's always that one guy....

ExTrAbUtTa says:

Interesting point there. By facts you are correct, currently Sony has sold (and is selling) more PS4's then the Xbox One. However, when did the number of units sold for ANY consumer product based on the competition, dictate its eventual outcome? I ask this question, based on a slew of evidence that works against this notion; that Sony has this console race/war already locked up. Take a look at something like Toyota. They sell more Camry's than any other midsize sedan out. Would that make the like of Kia's Optima sedan, dead in the water? Or to take your example, a sinking Titanic? Their numbers are GREATLY behind that of their competition, yet still they continue to strive and manufacturer vehicles. Maybe the auto industry, isn't the greatest example (if your not a car guy like me), but apply that same train of thought to any product that's being outsold by another product. Coke to Pepsi. Mcdonalds to Burger King. KFC to Popeyes. Windows to Mac. Should all these devices, products just close their doors because a certain competitor has sold more units? That's a ridiculous line of thought. Its more ridiculous when we apply it to a console "war". Never in the history of videogames has the numbers mattered (maybe for Sega, but they had bigger issues). Nintendo isn't selling Wii U, they barely sold GameCubes, but their still here. Successful too. Microsoft messing up their launch, has hurt some initial enthusiasm for their console, but that is subsiding. The games are what matter. I own every console out and the XBox One and Wii U see most of the action. But, for another person it could be the opposite and another could not like any console all together. Point is, you can stare at numbers and say, "Look, look! The PS4 just moved another 500,000 units, Xbox is DONE!" You would have missed the whole point of longevity. Even if Sony stretched they gap to 10 million units this year and 7 years from now both consoles are at, 30 million to 40 million, units sold, we are gonna sit around and exclaim Xbox having lost a generation? Of what? Money, revenue is flowing in. Of all the companies MS is in much better position than Sony. Both Sony and MS will succeed and there will be no clear cut "winner". People are still arguing about whether the PS3 sold more than the 360 and its been 8 YEARS! Put it to rest and enjoy your system. None of this matters, your chasing empty dreams. If you would rather have a console or product with more numbers associated with it, then by all means go buy a PS2 (it has the highest numbers), then you can brag about how your console gas sold over 100 million units.

Jazmac says:

Do a Bing search for "elevator speech".

Wordbroker says:

Well said. Pretty much along the lines of what I was thinking.

reloaded17 says:

Sinking ship? Which company is experiencing layoffs and people leaving left and right? Oh, that would be Sony. Get off your fan boy horse. The sales aren't that much apart. Plus it seems now the real value would be the Xbox at $449 including the Kinect and a game. Price that out for a ps4 it would be roughly $530?

meddyrainzo says:

Wasn't this supposed to be Elop's job at MS? Maybe he will take care of the WP division instead

sd173 says:

He's executive vice president of the devices group:
I sent WPCentral a tip about it, apparently they didn't see it.

mrdeezus says:

So Phil brah, please fix the Xbox music app, give it every feature Zune had and allow personal collection storage to Onedrive and hit submit, kthx.

Duffau says:

Also, make smartdj work again for local music for people who don't subscribe to Xbox music.

scorpian007 says:

Very well deserved! He's been fantastic with the community over the past 12 months.

+1520 He's well liked and admired by the Xbox Community. Lets Go Phil.

Corvodin says:

I don't like this guy. 

I'm sure it's mutual with that kind of precise analysis.

Corvodin says:

It's just one of those "can't put my finger on it" things. He might be a great guy,he might not, I don't know, I've never met him. 

TonyDedrick says:

I don't see how you can, in one breath, claim to not like someone. Then in the next admit you don't know him and that he might be a great guy. The logic just doesn't compute

Zenpharaoh says:

Excellent choice. Whitten was older, with more of a technological background, where Spencer has been with the games division from the start. We will see more exclusive games and content, UI more accessible to gaming, and just a better general sense of Xbox and gaming. Both the CEO (in his company letter) and Spencer noted gaming as the core focus. Until now, "games and entertainment" has been the Xbox slogan. Hopefully this new title means actual change. Love Xbox One, hungry for more games.

Menzlo says:

Wasn't it Spencer who closed all the first party studios?

AriesDog says:

Yup. Closed pretty much all the first party developer studios. When they realized they needed a killer app for Xbox One and had no one left to make one they broke out the checkbook to lock up Titanfall.

dkp23 says:

I am pretty confident he wont make bad decisiosn like Mattricks, but we'll see. 

neonspark says:

no but he has to live with those bad decisions:

1) underpowered hardware with a messy ES-RAM bottleneck as opposed to the clean PS4 architecture.

2) perception that the XB1 isn't an full HD capable console.

3) basically needs to play a defensive game to win gamers back after sony's fantastic PR completely outsmarted redmond.

I suppose the good news, if any, is that 4K gaming will push for new consoles faster than otherwise would have happened, and this allows the XB1 to go away into history faster and for this new executive to fix Don's console: by killing it.

AriesDog says:

Don't forget all the microtransactions. Mattrick had them on his mind. He had even tried buying Zynga and left the company to go there. The Xbox One launch games were gross with trying to spend more money in aF2P model even though we paid full price for them.

Ushae says:

By FAR the best choice MS could have made. Great news. So pumped now for Xbox.

L0gic Bom8 says:

If there is one head of XBL that I sorely miss, it's Shane Kim. I'm not surprised that Spencer has been chosen and I wish him well. I wonder if Sony/Atari honcho Phil Harrison will take Spencer's old role. I will admit it: I never knew Phil Harrison joined Microsoft.

AriesDog says:

Microsoft Games Studios, as it was known then, was better under Shane Kim. Lately, Microsoft Studios has been more interested in shuttering their first-part developers and pushing sequels to the handful of hits they have.

Jazmac says:

He looks like a gamer.

akshaypn says:

More like a player to me.

Rubios says:

And does a gamer look exactly?

Jas00555 says:

No, they look approximately

Seventhson74 says:

First things first Mr. Spencer.  Make a VR headset to compete with Occulus.  Make it so that the kinect tracks the device and can be used as an audio controller when you have the device attached.  Everyone will be scrambling for games, you can too.  I would put in virtual vacations with it so that people can see places from around the world in the comfort of their own living room. 


JM_T says:

Ever watched "Caprica"? ;)

akshaypn says:

Hi handsome lets play some games !!

All hail our fearless leader!

TonyDedrick says:

I hope one of his first orders of business is to whip the Xbox music app on WP into shape.

Elvis7 says:

If he brings in dlna media discovery etc . Then yes, I will be pro spencer

AriesDog says:

Glad there's an Xbox head honcho again but I haven't been impressed with Microsoft Studios under Spencer.

Sagar Limaye says:

Xbox music and video in India!! Please!

Shaz2012 says:

Bill Compton from True Blood. LOL

glibous says:

Exactly my thought lol

JoRdaNeK says:

I wish ps4 had games

pr0phecy says:

I like Phil. He's cool!