Microsoft wins "Xbox 8" domain names in dispute
Microsoft has obtained a handful of Xbox-related domain names after filing two disputes with the National Arbitration Forum. The domains were originally held by a Chinese resident by the name of Cheng Juan and included XboxPhone.com, XboxTablet.com, XboxLiveTV.com, XboxCompanion.com, Xbox8.us and Xbox8.org.
What's most notable here is are the two "Xbox 8" domain names. It's been known (speculated) for some time that the newest iteration of Xbox would be called Xbox 720. This was confirmed in a recently-leaked roadmap. However, that roadmap was 2 years old. Despite the fact that the latest Xbox will not be the eighth version Microsoft has put out, it's completely plausible that Microsoft would re-brand the new gaming console to fall in step with its Windows 8 and Windows Phone 8 operating systems, with whom it shares the same basic kernel. Keep in mind that the name "Xbox 720" really doesn't hold much significance either, nor does it have a nice ring to it.
Microsoft issued a statement to Kotaku addressing (to use the word loosely) the recent domain name acquisitions:
"Microsoft often acquires various domain names as part of its ongoing business strategy, but beyond that we have no comment."
Other similar complaints have been filed with the National Arbitration Forum for Xboxliverewards.com, Xboxsports.com, Xboxsmartglass.com, and Xboxmusic.com.