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Microsoft's UK office latest to take on the ALS Ice Bucket Challenge

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Microsoft's office in the United Kingdom has joined the many, many people and groups who have undertaken the ALS Ice Bucket Challenge to raise awareness and money to help find a cure for amyotrophic lateral sclerosis (known as motor neurone disease in the UK).

The video shows 20 Microsoft employees, including Anand Krishnan, the UK leader for the company's App Platform, braving the cold as they collectively dump ice water from their individual buckets. All of the people in the video donated money to the Motor Neurone Disease Association. Krishnan also challenged Microsoft's overall UK leader, Michel Van der Bel, to do the same, along with the UK offices of Facebook and Google.

Microsoft UK joins current Microsoft CEO Satya Nadella and former CEOs Bill Gates and Steve Ballmer to take up the ice bucket challenge.

Donate: Motor Neurone Disease Association

Source: Microsoft UK

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Reader comments

Microsoft's UK office latest to take on the ALS Ice Bucket Challenge

26 Comments

Wow, regardless if you think people wasting water, this is for a Great cause, and some people having fun at the same damn time.
It's all good. Right?!

I'm not sure who thought of this campaign but this is brilliant. It's brought so much awareness to ALS that many big celebrities have donated because of it and their fans have followed in their footsteps.

Best part: "All of the people in the video donated money to the Motor Neurone Disease Association". That's all that matters.

@Evolutionheavy, He is speaking in reference to company/self promotion. On that note he is correct. It is akin to Ferguson, mo., and folks like the Reverend Al Sharpton inserting himself in a hot bed of anger. Why? His presence, alone could unintentionally motivate a crowd to up the ante. Is no other Reverend, Priest, or Family Patriarch available to help cope?

Two problems:

1. Apparently most average people don't even know what this is supposed to be. They just see their friends doing it; think "huh, I can do that too. It's nothing. I'm so cool" and then post it on facebook so others can see their coolness. They don't seem to even know what ALS is.

2. To take the ALS challenge one is also supposed to DONATE money, no matter how much. You can't just empty ice water on your head and say "There, challenge completed". No, it's not. Where's the money??

1. I'd say "most people", instead of "most average people". You think each and every one of those celebs knows what ALS is? Most are doing this now simply because they get challenged and don't want to seem like wusses.

2. This is THE most important point. Stupid slacktivists, just wasting precious water and thinking they've done something great for "the cause" without even donating. Morons.