MS commits £20m to advertising Nokia phones, Samsung gets some too
Just in time for the holidays, Microsoft has given Nokia a gift of their own, £20 million to advertising Nokia's new line of WP7 phones in the United Kingdom. The money will fund a barrage of advertising across all media, focusing on different aspects of the phones' capabilities, including social media, gaming and wide variety of apps. It comes as part of Nokia's agreement to scrap its proprietary operating system, Symbian, in favor of Windows Phone. The partnership is huge for Microsoft and make or break for Nokia. According to one source:
"Microsoft is funding a massive campaign with Nokia across every single media you can imagine. It’s the last roll of the dice for them. They must go big, bad and boldly. Microsoft is desperate to kick the hell out of Android. If they can get across how amazing Mango is they could really crack it this time."
And shortly after making their own financial commitment to marketing WP7, Samsung is receiving some help from Microsoft as well. The Korean handset manufacturer has partnered with MS for a £8 million holiday push for the Omnia W, touting it as a multimedia device for everyone. Details on how much of the £8m Microsoft contributed are scarce, but in a statement Windows Phone Division president Andy Lees said:
"It’s not good enough to have a ramp that’s similar to other guys, you have to ramp faster. That’s what we are aiming to do this holiday season, and particularly into 2012."
Great attitude! WP7 fans have been wanting to see the word get out for a long time now.
Source: MobileToday, Via: WMPowerUser
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swc_ant says:
Microsoft: **** the rules, we have money!
Jf.Vigor says:
Microsft... THIS is what we've been waiting for. Us WP7 users already know how awesome this paltform is, but we can't keep touting your phons by word-of-mouth forever. It's up to you to advertise!
daedalus_x304 says:
I know I'm doing my bit; got my brother, mum and aunt on WP7 but I can't to get everyone. Can't wait to see some decent WP7 ads ☺
binlid1 says:
Finally!! It looks like there will be some marketing for this awesome platform! :)MS and Nokia need to be all over The X-Factor like flies on sh*t!Must be the biggest and broadest demographic draw of any TV show.MS/Nokia - get into/onto X-Factor ad-breaks and advertise the f*ck out of WP7 already!!!
rwalrond says:
That's all fine and dandy Microsoft, but the real question is have you allocated more than the $5 you allocated last time for promoting WP7 in Canada?
dtboos says:
I think I read its going to be up to $25 this holiday season.
jalb says:
Every time I see that picture, I love it, because the time on the phone is above the screen instead of on it.
kenduro says:
Its about time, go Microsoft. I think the sjops just start doing there bit or at least a few of them are in the UK. Was in Merry Hill shopping centre and i was surprised to see WP7 and iPhone 4s in the windows of two different phone retailers. Huge billboards and WP7 pulling 1 over Iphone with a digital display in the windows showing off the mango goodness with the HTC Titan and Radar and just a plain billboard for the iPhone.
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