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Nokia ordered by Mexican court to cover warranties

Here and now

HERE Maps and the future with Microsoft may be changing

From Nokia to Microsoft

Microsoft moves the old Lumia UK site to its own portal

From Nokia to Microsoft

Microsoft's new Mobile Devices site goes live

C-C-C-Changes

Windows Phone OS to drop 'Phone' from name, lose Nokia

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Microsoft 'betrayed' Finland, says Finnish finance minister of layoffs

Rumors

Microsoft's aiming for flagship Windows Phones, killing Nokia X but selling MixRadio

Apps

New Treasure Tag app update ditches the 'Nokia' brand

Microsoft News

Rumor claims 1,000 former Nokia employees in Finland could be laid off by Microsoft

Apps

New Nokia MixRadio update ditches the 'Nokia' brand

Windows Phones

Lumia 930 pre-orders begin in Norway Wednesday for July 10 launch

Windows Phones

Microsoft Store US site pulls pre-order listings for Nokia Lumia 635

Apps

Nokia Imaging SDK 1.2 released, Lumia SensorCore SDK out of private beta

Windows Phones

Nokia Lumia 635 for AT&T and T-Mobile available for pre-order at US Microsoft Store site

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Microsoft teases possible launch date of a green Lumia or successor to the X

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Beat Nokia by predicting world cup games in Sporting Mouth to win some awesome prizes

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Lumia 930 availability on Ireland's Meteor pushed back to mid-July

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Nokia brand names Lumia, ClearBlack, PureView, and others now belong to Microsoft

General News

Lumia 1320, 630 availability expand to Argos Ireland

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11

Nokia advertisements surface highlighting the Lumia 610

It looks like Nokia in the UK are all set to start a new TV marketing campaign in the very near future as the above Lumia 610 commercial popped up on their YouTube channel a short while ago.

While the Lumia 610 may not be the 'daddy' of Windows Phones it does offer pretty good value for money and sits at a price point where it can compete with many low end Android and BlackBerry Smartphones. Vodafone currently is offering the Lumia 610 for £150 on Pay As You Go.  All of which isn't bad when considering that along with the typical Windows Phone features you also get Nokia Maps for local searches and also Nokia Drive which eliminates the need for a separate sat nav system.

Now we just need to see when the new advert airs. Will Nokia pay the big bucks and go for prime time at the weekend?

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Reader comments

Nokia advertisements surface highlighting the Lumia 610

11 Comments

Okay, that was okay, but is that all the phone can do? Imma wp7 user, but this leaves nothing but questions for potential buyers, or let me rephrase, "if that's all the phone does, then I'll pass". Get better advertising highlighting more feature/abilities of the OS. Can some one please tell me why MS highered the marketing guy from Disney? Because so far in the states, he doing a piss poor job ( you can tell him I said that). I advertise wp7 more on YouTube than I've seen on TV in the entire 2yrs wp7 has existed.

No. Nowhere does the ad say "it's all the phone does". The ad only highlights what the phone does really good. And it's not an ad for some "OS", which noone cares about. People buy phones, and that's what the ad presents. TV commercials are simply not targeted at socially impaired nerds.

The first adverts I ever saw for WP was from Nokia... Except they're promoting Nokia phones and not exactly shouting "It's a Windows Phone" from the rooftops. My mum knows I have a Windows Phone - I kept telling her to buy a Lumia and when she tried it out she didn't understand why my HTC phone looked the same :P So all I see people doing is asking for specific models and not "What Windows Phones do you have?". Whereas people are very aware of Android, and there's only one iphone :P

Saw the poster equivalent of this ad on a bus stop it was very striking actually made the 610 look sexy. Let's see what it achieves, the recent 900 success could translate to better sales over here who knows.

Just saw it in tv now !!
My girlfriend felt in love at first sight with 610 Pink...She's trying to make me buy it for her now... I think I can no resist to her methods... :D

I am curious to find out how well the 610 performs against first Gen winpho7 devices like, say, the LG Quantum or Samsung Focus. Yeah its got less ram but ram ain't everything...hows the cpu/gpu perform compared to our phones of nearly two years.

I'd noticed a poster on a bus shelter advertising the Lumia 610. Although the bus I was on was going too fast to take a picture.