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Nokia Oyj notifies suppliers of coming transformation into Microsoft Mobile Oy

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Microsoft Mobile

Nokia Windows Phone apps are now published under 'Microsoft Mobile Oy'

It had to happen sooner or later. Nokia apps on Windows Phone Store, including Nokia MixRadio, Nokia Camera, and others are now published by Microsoft Mobile Oy. Headquartered in Espoo, Finland, Microsoft Mobile Oy is the wholly owned subsidiary of Microsoft Corp formed after the acquisition of the devices business of Nokia Corporation.

Before the change, apps had 'Nokia Corporation' as the publisher name. While the publisher name has changed, the category listing for Nokia and recommended by Nokia apps still says ‘Apps from Nokia’.

Not all apps have been affected. The HERE suite of apps – HERE Maps, HERE Transit, HERE Drive+, HERE City Lens –​ retain the publisher name 'Here Europe B.V.', since the HERE division at Nokia wasn’t a part of the deal and remains with Nokia.

It'll be interesting to see how Microsoft addresses app branding now the company has control of the app collection.

Thanks, Clifford, and everyone else for the tips!



There are 213 comments. Sign in to comment

Hola Amigos says:

Any idea what OY means?

It's Ltd. But Finnish...

kenzibit says:

Oy stands for Osakeyhtiö (Finnish: limited company).

Benjaminb95 says:

Oy stands for Osakeyhtiö, literally a "stock company", which is the Finnish equivalent of a limited company (LTD or LLC). Powered by Wikipedia :).


Tafsern says:

What has Bing to do with this?

Bing is a search engine which is meant to provide information to us :)

And wasn't developed by Nokia, hence it now not being MMO.

Pay attention 007.

Benjaminb95 says:

I actually Googled to find the Wikipedia definition :P


wpguy says:

Sound of breaking glass then a woman's scream of terror.

Benjaminb95 says:

This made me realize the horror of my act.

Zarnywoop says:

Yip!,  All parts of the purchase will be tied up as part of that legal entity, which will limit Microsoft's liabilities into that entity.  It will also mean it will be easier to be able to sell those assets assigned to that entity in the future if they so wish.

Similar as GmbH in Germany; B.V. in Netherlands; Ltd in UK; S.A. In Belgium; a/s in Denmark etc etc

sholokov says:

Oye! Yeh Kia Hua?

Jo bhi hua... This isn't good for Indian customers. (I'm talking about future devices)

Wp_Shashwat says:

Kuch to Hua.. :P xD

Pushynachan says:

Oy in India is Same as "Oh" in English.

Wp_Shashwat says:

"Oh" is more likely English for "Oh Teri!" xD

no oy would be more like heyyyy

mango.lover says:

It means don't forget to call your mother.

swizzlerz says:

I thought oy was Australian.... as in Oy! Whats going on over there?

Apps from Nokia? Why does it say Nokia collection here?

Same but it will probably be updated in fw/os update.

arjunan says:

Country/ region.... 

I also assume you never heard of airtel

Airtel? Never ever ever never ever never heard of it...maybe that's why it's different...but still, shoudn't MS replace Nokia with MM Oy?

Airtel is the most popular mobile operator in India (like those of AT&T, Verizon etc in US regions) except that it doesn't come with contracts.
I think it's a matter of time, they'll soon update publishers name in all regions...
WP store has nothing to do with Airtel. It's not play store or Symbian store. WP still doesn't support carrier billing here. So i guess it shouldn't be a matter ;)

arjunan says:

I was talking about Airtel because I saw it in Abhishek bhai's screenshot.... I wanted to make my point clear by telling that I am from India...

AV2RY says:

Go to Nokia collection and see any app that starts with Nokia... under that it says Microsoft Mobile Oy.
But when you go to more from MS Mobile Oy it says "sorry, no app are found"

cruelvaldez says:

The name is a bit awkward imo

MameTozhio says:

Oy is the Finnish equivalent to Ltd. in the US.

OsamaAdam98 says:

I might sound a little ignorant but if they're going international they should use English.

MameTozhio says:

They can't, the headquarters of that subdivision is located in Finland, so it has to be registered under the Finnish Government. You can have it registered under the US but have it located in Finland.

phing77 says:

Rest In Pepperoni Nokia devices division!

Hola Amigos says:

Yes, rest in Reese's pieces...

WixosTrix says:

The division is still alive a Microsoft where they will have even more resources to continue making the amazing products many around the world have come to love.

Oy? Sounds almost Dutch ....Oy / Ojee... Stands for troubles

Adriaan NL says:

The Dutch are present already with B.V. - pretty cool :-)

Kittyburgers says:

This is true, however, B.V. (or even GmbH) look good when written, "Oy", not so much. Doesn't really have much appeal, I'd say.

b4rtw says:

In Dutch it would be pronounced O-IJ, not really Ojee......??!

sounds like "Oi" , is Hello in portuguese :p


DJCBS says:

Only in Brazilian Portuguese ;)

gajomau says:

In portugal it's used to :)

DJCBS says:

Not by people who speak proper Portuguese. People who speak proper Portuguese say "Olá". Kids used to say "Oi" but even that nowadays is being replaced with "hey". But then again, kids nowadays aren't speaking that much...they sound more and more like primates when they open their mouths =P

OMG55 says:

Make line sheep and get the flock outta here

msirapian says:

Expect that "y" in Finnish is pronounced as the internation phonetic alphabet "y", more like a German ü or a French u.

So it doesn't sound like "Oye" at all :) And in fact it's even more weird than you thought, isn't it ^^

iAbhi says:

Next - Microsoft Mobile Oy Camera, Microsoft Mobile Oy MixRadio and so on

rockstarzzz says:

It will be just Camera, MixRadio and so on... *if* current rebranding of Bing apps is anything to go by.

Akash Patel says:

So nokia camera,mixradio etc will be available to all oem or they will be limited to nokia only??

rockstarzzz says:

Probably they will be limited to Windows Phone by Microsoft only instead of being free to all WPs. At least that's how it should be.

Ticomfreak says:

I hope not... Nokia Lumia owner here.

WixosTrix says:

That's unlikely seeing as Microsoft wants to provide any incentive they can for OEMs to build WPs.

crise says:

I think mixradio will eventually disappear as standalone app and find its way into (Xbox) music...

NightWatch71 says:

And I'm sure it'll be a disaster if it ever happens.

Abhi_k4 says:

Instead they should ditch the xbox music and replace it with mixradio.. Mixradio is much sexier.

Bye bye Nokia Corporation, welcome Microsoft Mobile Oy. :)

FBirraque says:

I didn't see any great 'Nokia or Microsoft Oy' App news since acquisition.

EdoWH says:

Oy is the Finnish legal name for a company, just like Ltd. or Inc.

jfivieght says:

Will they be available for all devices now....

sidn625 says:

Lol... Now thats called OYnnovation!!

brebo33 says:

Nadella is the new CEOy?

lubbalots says:

Lolzzzz, oy have to agree with ya.

ali27677 says:

Now does everybody use this apps or not

sip1995 says:

My store still says Nokia Collection....and when I tap on more from Microsoft mobile oy it says NO APPS FOUND.

WixosTrix says:

Patience my friend.

pinkymoshy says:

Yahh that's good

KrightonX says:

Oy Boy.. this joke won't get old any time soon

lubbalots says:

Today is oy day... Oy reckon.

danielgray says:

Wish here apps changed, they need updating big time. Traffic redirecting is a must have.

Wam1q says:

HERE Drive+ does that already.

danielgray says:

Only in my commute, it should work in all parts of the program

anvesh N says:

It's faster oy!

lubbalots says:

Oy to the world!

TJWINS says:

Should have left the "Oy" out

eric12341 says:

It's Finnish for ltd

SA3DX says:

Nooooooooooooooooo!!!! Nokia always sounded better!!! I feel sad about the acquisition. It'll never feel right when I say I got a Microsoft Mobile phone. Either make it sound better ( Apple phone = iPhone) and don't tell me Xbox phone! Or buy the Nokia brand name and call the devices out of the US: Nokia, and call the devices in the US: Surface phone.
I guess this would solve alot of problems with Nokia lovers.

DJCBS says:

They can't buy the Nokia name for smartphones ;) Anyway, I'll never ever refer to a Nokia as a Microsoft phone. They were NOT made by Microsoft so there's no reason to call them that. Only future phones will be Microsoft phones... And I'm not buying a single one of them anyway...

brebo33 says:

I believe several Surface phones are on the way.

DJCBS says:

I don't think so. But at any rate, I'd never buy a Surface phone. Not when I've already had enough problems with the lack of quality in Surface hardware. So to me the Surface-bridge is burnt.

sholokov says:

Buy SameDung or High Tech Chaos (HTC) device then

DJCBS says:

LOL No, thanks. Samsung is crap and after seeing the display on a friend's HTC M7 went beserk for no reason, that's out of the list too.

Ticomfreak says:

Why not? Almost all the same Nokia employees are working on the phone they're all still in Finland...

DJCBS says:

It's not the same company nor the same corporate spirit. Just because ex-Nokia employees work for MM, it doesn't make their future phones Nokias. Otherwise Jolla phones would also be Nokia because Jolla is also made by ex-Nokia employees.

I don't want nor trust Microsoft as an OEM. Software, fine. Hardware, no, thanks. Also, I will not support anything that was formed through the partial-destruction of my favourite corporation. The fact that I'm willing to stay with Windows Phone as long as Sony should already be good enough for Microsoft.

b23h says:

my oh my, you've painted yourself into a corner...    So, I wonder how long it will be before you either have to backtrack on what you've said, or get yourself an Android....

I am not going to discount MM's build quality before I even see an example of it.

Montpbm says:

Well then don't buy them..

abdhoms says:

I would like to see 'comment rating' (recommendation or upvote/downvote) feature here on WPCentral website.

On the topic, I think Microsoft Mobile'd have been a better name.

Ticomfreak says:

Oy is the Finnish equivalent of Ltd.

lubbalots says:

Oy don't think so mate.

Deaconclgi says:

Blasted full time IT job!!!! I noticed this morning when only one app had the name changed to Microsoft Mobile Oy and I was going to publish an article about it on MNB/GOG.........sigh.

So many times....I have seen things before WPC or anyone publishes an article and I just don't have the time to write sooner rather than later.

sholokov says:

People probably know before you. It just takes time before it gets publishes.

Deaconclgi says:

I agree, many people knew before I knew it. I'm speaking about not having the time that it takes to publish an article.

OMG55 says:

Where's DJCSB???

DJCBS says:

No idea who that is...

sip1995 says:

Have you got account on Phone Arena ?

DJCBS says:

Nop. Should I? I think I've only seen one of their "review" videos once and it was so biassed towards Apple that I never felt any will to return there.

pankaj981 says:

I hope next is firmware updates directly from Microsoft Mobile Oy bypassing carriers... it's a dream -_-

THIS!! You read my mind.

Ushae says:

Valid question, why doesn't this happen now anyway? Over WiFi connections (which most people are on right?)

Gift voucher is still Nokia

cannon#WP says:

They could've used a throwback and named them the Windows Mobile division :p

sip1995 says:

How can I get Nokia Reading ?

DJCBS says:

Switch regions to the UK and you'll be able to download it ;)

sip1995 says:

I already have 4 stores. American, Greek, German and Chinese. I think 1 more store won't matter.

Oooooo Yesssss. But isn't Oy used to shout to someone u see? In some of the Oy countries *^^*

rcballa12 says:

My dad says Oy when I punch him in the stomach.

sip1995 says:

Why when I tap on "more from Microsoft mobile oy" it says"Sorry, no apps found" ?

It's gonna take a little time.

Does that mean that I have now a oy phone ;)

JakCampbel says:

So since they are no longer Nokia apps, should I guess these apps are going to be available for ALL Windows Phones?

Why not? It will be great to increase another OEM sells.

Dexterrino says:


Micah Dawson says:

I really hope that these apps wont all go to non Lumia devices.

Jas00555 says:

Why not? That makes no sense lol.

So people have a incentive to by Microsoft phone's.

Jas00555 says:

Why not just let the consumer decide? I'd rather get the LG G3 with WP8.1, but I can't do that until they release the Nokia collection to all phones.

If they don't like the Microsoft phone, why would you force them to buy a phone that they don't want? I'm sure Microsoft would rather have me buy their phone, but if I wanted to buy the G3, then I would have to buy an Android and I'm sure Microsoft would rather me buy a Windows Phone from one of their partners instead of an Android.

DJCBS says:

Microsoft under Nadella is more interested in selling you their OS than their hardware. So I do hope and expect that all these apps end up being made available to everyone.

Why not? It will be great to increase another OEM sells.

Micah Dawson says:

Because these apps have been with us since Lumia existent and other oem shouldn't benefit from them. Let those oem differentiate themselves their way without having to make Lumia devices less unique. It's bad enough here went to the others.

Jas00555 says:

Then that'll be more work for them, and since they wont want to do as much as Microsoft, it'll be a sub-par experience on non-Microsoft phones, which is the exact opposite of what Microsoft needs.

Micah Dawson says:

Then find some other way without diluting the Lumia brand and what made WP popular as it is now.

Jas00555 says:

The Lumia brand hasn't really been defined by some exclusive apps. Its been defined by the Nokia brand, amazing cameras, and great hardware. Making these apps available to everyone will tarnish nothing.

Micah Dawson says:

Nokia brand has been defined by these apps. Lumia phones were the phones you knew had the best app support along with the camera and hardware. The Nokia exclusives were why a lot of people went Lumia.

DJCBS says:

Except Nokia is gone from the OEM business until 2016. Now the apps are under Microsoft and in case you haven't noticed, Microsoft doesn't have exclusive apps for their Surface line. There's no reason to have them on their Lumia line either. Exclusive apps make sense when you have independent OEMs. When the OEM is Microsoft, the maker of the OS, any exclusive apps only serve to drive away the other OEM partners.

b23h says:

Do tend to agree...

Slovenix says:

AhOy everyone!

lukebrady81 says:

I'm not sure about this, but im sure it will grow on me

Emilin123 says:



are we really having AGAIN this OY comments??

Pranjal Rai says:

So if mix radio is now Microsoft's, does that mean I get free subscription?

Wp_Shashwat says:

Hehe... Would be awesome.. :P

Now for the Microsoft made WP. A surface phone with 41MP? :D

Wp_Shashwat says:

I would like a 69 MP.. ;)

sahib lopez says:

meh ....surface phone....meh ;)

patrickwee says:

OY mean "oh yeah"

venetasoft says:

In venetian dialect "oi" is "hello" too hahaha

Reda Mangku says:


venetasoft says:

Anyway is the first word to sound better, listen..."Microsoft", oh yeah :)

nsg1000 says:

Glad they are still in Finland, lets not rock the boat of such talented people.

Kamil712 says:

Good bye Nokia :(

Arora Rohit says:

now make them available to everyone, I own HTC 8X 

Alphonz says:

Microsoft should not make these apps available to all OEM's. They are one of the few things that separates Lumia's from other Windows phone out there.

Snazrael says:

And why do Lumia's need to be separate from a software standpoint? They set themselves far apart from a hardware standpoint. Why wouldn't Microsoft give these apps to everyone and boost the overall WP experience?

xFalk says:

I ove my Lumia but I agree Microsoft Mobile apps should be open to all hardware now.  It gives me and other consumers more hardware choices to choose from.

Micah Dawson says:

Why does non Lumia device deserve any of these apps? It's not like the windows phone experience is different for them.

I don't expect Samsung or HTC to make theirs available so why should Microsoft

Schikitar says:

Let's see if this works, the poms should be used to hearing this at the cricket...
Aussie! Aussie! Aussie!

Snazrael says:

Interesting that Microsoft Mobile is now the publisher of App Folders. Almost makes it look like an official feature.

luke_grech1 says:

Will this mean that Lumia exclusive apps will now be available to all windows phones?

xFalk says:

They shoud just drop the Oy.  You don't normally see MS stuff listed as Microsoft Inc. so no need for Oy.

Karl Hummer says:

But how will they rename the actual apps? Like Nokia Camera, Nokia Cinemagraph etc? These should remain exclusive to Microsoft, in my opinion.

Aashish13 says:

Nokia camera needs an, up update too

LTTG says:

What an awkward name...

ruddevil says:

Now please make it available to non-Nokia WP devices as well.

pbjr92 says:

Ma Oy, Lombardi! LOL /brazilian inside joke

JoRdaNeK says:

Why oy (oh why)?

Alphonz says:

Need I tell you that if it weren't for Nokia Microsoft would not have gained that much share in the market. Blackberry would have been on the third position, had Microsoft put their hopes on Samsung and HTC.

If it weren't for Samsung, Android wouldn't be where they are....your point?

Anwaar Ulhaq says:

So can we install these apps on other phones like HTC 8X, 8S, Ativ SE

elitelibra says:

Microsoft should integrate nokia's software into the main os and brand the Lumia software to the surface brand

Alphonz says:

If Nokia phones wouldn't have boosted the Windows mobile market, there would not be so many titles available on the store.

elitelibra says:

I cant find any of these apps in the store. It just says not found