Nokia expected to announce a huge Q2 eanings loss. Is Windows Phone enough for them?
It looks like things are not as good as they should be in the Nokia camp. According to a poll of 38 Reuters analysts the Finnish company are expected to announce next week a second quarter operating loss of 236 million Euros ($289 million USD), almost double its loss in Q1 this year. Shares have fallen to the lowest value since 1996 which is terrible news to hear.
The team here at Windows Phone Central are clearly giving Nokia some love since they adopted Windows Phone as their primary operating system, however it is clear that the public's perception of Nokia may well have fallen by the wayside. We all know that Nokia had the phone market pretty much sown up a few years ago with Symbian and its S series OS outselling all other manufactures. Things have changed greatly since those days; now with iOS and Android dominating the smartphone market. In many countries where Windows Phone is growing it is still heavily out gunned by the opposition. Take here in the UK for example: For the last two years RIM have held the top spot with the BlackBerry being the number one selling smartphone. Nokia now have Windows Phones that are cheaper than a BlackBerry but it seems that getting the youngsters to part with their BlackBerry smartphones is just too much.
I'm not sure what the solution is for Nokia to be honest. I suppose all they can do is keep on bringing us new super hardware combined with the unique applications such as Nokia Music, PureView and Nokia Drive that come standard with the handsets. Maybe time to step up the marketing just a peg or two Nokia?
We should have confirmation of the exact figures next week when the earnings are reported.