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Nokia Germany wraps the Lumia 800 in ice

Either the folks at Nokia Germany have lost the plot, or they've come up with an ingenious promotional stunt. They've put Lumia 800s in ice. Yes, ice. In the above video, you'll witness the frenzied public attempting to bash, melt and shatter the ice to release the handsets (which are hopefully just props). Should they free the Lumia 800, the winners are presented with one to take away with them for free. Really cool advertising there (pun intended).

Source: YouTube (Nokia), via: My Nokia Blog



There are 27 comments. Sign in to comment

kidjenius says:

That's actually smart! Good job Nokia!

jubbing says:

Pretty cool way of getting people excited. People love free stuff.
But lol at the try-hard who tried to use his fists. Anyone would a portable hairdryer would have owned this. 

Loved it. Would be a riot here in the US as well. I really hope Nokia does something innovative here. If nothing else, atleast repeat this campaign. 

WinFan1 says:

nice lol nokia is genious hahaha

laserfloyd says:

I'll bring an axe if they do this in the U.S. . . . ;)

lippidp says:

No double-dog dares to lick it?

MastrMeatWad says:

LOL.  Love it.

MannLou says:

"Sir, why do have an ice-pick and a very eager look on your face?"
"Officer, I'm just looking for that Nokia on ice!"

psychotron says:

Can't wait to see what they have up their sleeves for U.S. promos!

blnwp says:

This is super awesome. All we need is a big flame thrower and a lot of patience. :)

planetarian says:

They did this when WP7 was first released, too. I think they did it with the Focus back then.

CreepinJesus says:

I would have probably just pushed it off the stand... *Smash* ...kthxbai.

tsaunders80 says:

There is also a metal pole next to it to use.

Curtieson says:

I thought the same thing...the easiest work is always done through Gravity.  I have to imagine they were set sturdy though where they couldn't be knocked over, even the guy smashing it with a hammer wasn't wobbeling it.

WinFan1 says:

you guys are funny

WinFan1 says:

the real way to do it is grab a chisel and hammer and go at it from the top :P

rafabr4 says:

I'm glad there's a lot of advertisement on Europe, in America you can't see anything about Windows Phone 7 =(
Greetings from Mexico!

I would of pee'd on it

Jorba says:

There's actually a facebook game where you have to "heat" an iceblock to get a phone. But it's pretty hard.

norville2 says:

Wicked made me laugh...what and ingenious way to advertise a phone?

RaRa85 says:

This would be so cool and fun here in the States. Wonder if the tiles were still live?lil They looked kinda frozen like Android and iPhone. Lol

mohib.sheth says:

Pretty fun!! Hoping they have contests like this when they come to India!

willied says:

That's awesome. And look how much fun those people are having! ha

EvilFiek says:

The way Nokia have been going about with their business makes me genuinely excited for WP7's chances to actually establish itself as a competitor for Android and Apple. 

podsnap says:

I'm really impressed with the huge variety of the Nokia advertising campaign.
Everything from the massive events, Millbank Tower to these smaller clever things.
Keep up the good work Nokia, Microsoft, take note!