Microsoft News

Microsoft 'betrayed' Finland, says Finnish finance minister of layoffs

Rumors

Microsoft's aiming for flagship Windows Phones, killing Nokia X but selling MixRadio

Apps

New Treasure Tag app update ditches the 'Nokia' brand

Microsoft News

Rumor claims 1,000 former Nokia employees in Finland could be laid off by Microsoft

Xbox

Microsoft reportedly offering $75 credit to Xbox 360 users to upgrade to an Xbox One

Rumors

Is Microsoft readying a Lumia device that runs Android?

Apps

New Nokia MixRadio update ditches the 'Nokia' brand

Rumors

Microsoft rumored to be licensing Nokia's brand name for phones

Windows Phones

Lumia 930 pre-orders begin in Norway Wednesday for July 10 launch

Windows Phones

Microsoft Store US site pulls pre-order listings for Nokia Lumia 635

Apps

Nokia Imaging SDK 1.2 released, Lumia SensorCore SDK out of private beta

Windows Phones

Nokia Lumia 635 for AT&T and T-Mobile available for pre-order at US Microsoft Store site

General News

Microsoft teases possible launch date of a green Lumia or successor to the X

General News

Microsoft partners with British designer to create wireless charging pants

Microsoft News

Beat Nokia by predicting world cup games in Sporting Mouth to win some awesome prizes

General News

Lumia 930 availability on Ireland's Meteor pushed back to mid-July

Microsoft News

Nokia brand names Lumia, ClearBlack, PureView, and others now belong to Microsoft

General News

Lumia 1320, 630 availability expand to Argos Ireland

General News

Nokia Ireland confirms Lumia 930 launch on July 3

Windows Phones

Nokia Lumia 635 going on sale in Singapore on Saturday

27

Nokia Germany wraps the Lumia 800 in ice

Either the folks at Nokia Germany have lost the plot, or they've come up with an ingenious promotional stunt. They've put Lumia 800s in ice. Yes, ice. In the above video, you'll witness the frenzied public attempting to bash, melt and shatter the ice to release the handsets (which are hopefully just props). Should they free the Lumia 800, the winners are presented with one to take away with them for free. Really cool advertising there (pun intended).

Source: YouTube (Nokia), via: My Nokia Blog

-
loading...
-
loading...
-
loading...
-
loading...

Comments

There are 27 comments. Sign in to comment

kidjenius says:

That's actually smart! Good job Nokia!

jubbing says:

Pretty cool way of getting people excited. People love free stuff.
But lol at the try-hard who tried to use his fists. Anyone would a portable hairdryer would have owned this. 

Loved it. Would be a riot here in the US as well. I really hope Nokia does something innovative here. If nothing else, atleast repeat this campaign. 

WinFan1 says:

nice lol nokia is genious hahaha

laserfloyd says:

I'll bring an axe if they do this in the U.S. . . . ;)

lippidp says:

No double-dog dares to lick it?

MastrMeatWad says:

LOL.  Love it.

MannLou says:

"Sir, why do have an ice-pick and a very eager look on your face?"
"Officer, I'm just looking for that Nokia on ice!"

psychotron says:

Can't wait to see what they have up their sleeves for U.S. promos!

blnwp says:

This is super awesome. All we need is a big flame thrower and a lot of patience. :)

planetarian says:

They did this when WP7 was first released, too. I think they did it with the Focus back then.

CreepinJesus says:

I would have probably just pushed it off the stand... *Smash* ...kthxbai.

tsaunders80 says:

Exactly!
There is also a metal pole next to it to use.

Curtieson says:

I thought the same thing...the easiest work is always done through Gravity.  I have to imagine they were set sturdy though where they couldn't be knocked over, even the guy smashing it with a hammer wasn't wobbeling it.

WinFan1 says:

you guys are funny

WinFan1 says:

the real way to do it is grab a chisel and hammer and go at it from the top :P

rafabr4 says:

I'm glad there's a lot of advertisement on Europe, in America you can't see anything about Windows Phone 7 =(
 
Greetings from Mexico!

I would of pee'd on it

Jorba says:

There's actually a facebook game where you have to "heat" an iceblock to get a phone. But it's pretty hard.
(http://www.facebook.com/nokiadeutschland?sk=app_234800866588672)

norville2 says:

Wicked made me laugh...what and ingenious way to advertise a phone?

RaRa85 says:

This would be so cool and fun here in the States. Wonder if the tiles were still live?lil They looked kinda frozen like Android and iPhone. Lol

mohib.sheth says:

Pretty fun!! Hoping they have contests like this when they come to India!

willied says:

That's awesome. And look how much fun those people are having! ha

EvilFiek says:

The way Nokia have been going about with their business makes me genuinely excited for WP7's chances to actually establish itself as a competitor for Android and Apple. 

podsnap says:

I'm really impressed with the huge variety of the Nokia advertising campaign.
Everything from the massive events, Millbank Tower to these smaller clever things.
Keep up the good work Nokia, Microsoft, take note!