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Nokia name to go away with the Lumia line as Microsoft seeks to unify branding

Nokia has taken to their Conversations blog this morning to answer some questions regarding the recent Microsoft announcement. The most frequently asked inquiries were taken to Tuula Rytilä, who heads up Nokia’s marketing, for clarification on exactly what is happening going forward.

For the most part, Nokia illuminates questions on branding transition, including the relevant “Nokia Lumia” name. The Microsoft-Nokia deal transfers the name “Nokia” over for mobile phone use to Microsoft for ten years, along with the ‘Lumia’ and ‘Asha’ brands, which will be owned by Microsoft.

But as pointed out during the conference call yesterday, Microsoft is taking this opportunity to streamline their branding. In other words, saying ‘Nokia Lumia 1020 with Windows Phone 8’ or any variation will eventually become a thing of the past. What it will be, remains to be seen but it’s clear that ‘Nokia’ won’t be used in future Lumia devices. In fact, it’s not even clear that ‘Lumia’ will be used either, though it could be phased out.

A modernized brand could help Microsoft in pushing its hardware to carriers and customers. A ‘Windows Phone 1020’ is certainly a lot simpler than the current naming conventions, which are made redundant with the presently separate products lines. Likewise for a ‘Microsoft Lumia 1020’, should Redmond opt to downplay the OS. It will also signify a true merger of the hardware and software, with little distinction.

Tuula Rytilä
Nokia's Tuula Rytilä (via Conversations)

Rytilä answers some other questions, including continued support and whether or not we can believe Microsoft will maintain the quality engineering that we’ve come to expect form Nokia. Here, Rytilä uses an interesting anecdote about the two teams:

“Microsoft and Nokia have very similar values and vision when it comes to product quality. It’s what has made Nokia Lumia and Windows Phone such a great match. We value great hardware quality, a seamless user experience.

I recall a recent product workshop where we split into Nokia and Microsoft teams to describe our vision for the next generation of Windows Phone. When we came to compare our lists, they were almost identical.

Design at Nokia is our approach to product making and embraces engineering and manufacture. It’s the expertise in that approach that distinguishes Nokia and made it something that Microsoft wanted.”

Interestingly, the Asha brand will continue on its entry-level path with the Nokia name, serving as an on ramp for smartphone purchases, but Microsoft will be bringing features like SkyDrive, Office and even Xbox to the line as well.

Finally, Rytilä notes that the key Research and Development sites in Finland: Salo, Tampere and Oulu, will remain as that “nucleus” is what the acquisition is about. That should bode well for engineers and the research scientists at Nokia who won’t be faced with a “move or quit” option, ensuring a smoother transition.

Still, like all things, intentions and realities are often two different things. We won’t see the effects of this takeover for quite some time and there are a lot of details that remain unanswered.

Source: Nokia Conversations

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Comments

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explosive0 says:

This is why we can't have nice things. 

AndreStudart says:

Well, it may be bad, but The futures Windows phones are going to rule now that Nokia is working with Microsoft like one team only, and all Nokia staff went to Microsoft, Microsoft wants to make part of smartphones market, and Nokia needed microsofts money, future Will be big guys

That still remains to be seen. If the key people at Nokia who are responsible for the various innovations still remain, WP may be a success. If they leave, that will be a deathblow to Microsoft.

AndreStudart says:

They won't, microsft alresday told that, 32000 Nokia staff are working now in Microsoft, Microsoft and nokias team under The same hood, I've always liked and trusted on Microsoft products and Nokia prdocuts, principally together (lumia)

Well, yes, that's because those 32000 employees were under the Nokia Devices division. But that does not prohibit them from resigning from the company. The deal is not over yet.

rockstarzzz says:

Yeah 32000 will resign because its so much easier to go out there and find jobs to feed your country. *slow claps*

mister2d says:

I've been through a big merger myself. What typically happens is the employees that are absorbed are given a retention bonus. It's an incentive to stay for a set period of time. Depending on the retention bonus structure, if you leave before that set date in the future, you would have to pay back ALL of the bonus.
 
I wouldn't doubt that's what will happen in this case. It's an insurance policy somewhat for Microsoft to retain talent.
 
The risk is obvious. After the retention period, the employees can leave in mass. This has happened many times over and not out of the ordinary.

chrgeorgeson says:

In addition to this February is usually a high month for layoffs in corporate worlds. 
I wouldn't be surprised if plenty of people are let go.

4Tiles says:

Someone please explain to Microsoft that the Nokia and Lumia brands actually sell smartphones. The name Windows does nothing to sell a phone. This should be clear by now after the HTC 8X experiment and the fact that Lumia as a search term has far overshadowed windows phone.If you have the Nokia name for ten years and you don't use it, you are insane.

danferan says:

Well, somewhat depends on the country (re: Nokia and Lumia selling phones).  The people I talk to pretty much exclusively think that Nokia hasn't made phones for a decade.  Then again, I live in Hawaii (a very iPhone state) but again it all depends on geography.  It seems like n Europe/India/SE Asia that's probably true, but I think that at least India and SE Asia have less of a negative feeling for MS in general.
MS will have an uphill battle, though...I don't know that dovetailing Apple's strategy will work as well for them, and in the US the Windows brand just isn't magnetic, for whatever reason.  I certainly hope the strategy works, though...I'd like to upgrade my NL920 to something even more fantastic.
Id prefer they keep Lumia, though.  That's a good one.

wpguy says:

*925. Sorry to say it, but he is right. Windows = where is my freakin' Start button, Lumia = phone with the awesome camera

Here in Northern Europe, anything with Microsoft branding will have a hard time and even turn people off. Nokia is still known by most consumers ("Connecting People") and, as one can see from this week's Kantar ComTech report, WP (87% Nokia) made a substantial leap forward in EU5 market share to 8,2%.
 
The announcement has spurred press, TV or radio to report "The end of Nokia" which will turn people off from buying the existing Lumias now, many regular people assuming there will be no updates and service going forward, meaning regular people may think they'll buy a soon defunct device.
 
In some way, Microsoft "helped" Nokia to not achieve the relatively upbeat Q3 sales figures that could have been achieved. With a "partner" like that - who needs enemies?

ciccio35 says:

I totally agree with you. I'm from Italy and we are a core market for Nokia, here they have a really strong fanbase. Windows Phone was starting to spread just beacuse of the Nokia name. I bought a lumia 620 because it was green, fluid, and cheap but most of all because it was a Nokia. And this last thing convinced lots of Italian to try Lumias. If it had Android, Symbian, Ubuntu or whatever else OS I would have bought it anyways (as long as it wouldn't have had any serious flaw), and so would have done at least 50% of the owner of Lumias in Italy.
With this rebranding I think they will sell less phones just because lots of people aren't geeks like us and don't know Microsoft phones will be made and designed by the same people who worked at Nokia, so I guess they should still keep the name like Sony did with Ericsson. MS-Nokia or Microsoft-Nokia would be perfect and wouldn't stop the momentum of the sales too much

vlad0 says:

Italy has always been a strong market for Nokia... i never really understood why that is

ciccio35 says:

Neither do I. Guess we know how to appreciate the fact that a good phone has to be a phone first, quite reliable, with a good customer service and an overwhelming build quality. Nokia has always been true to these ideas in my personal experience, so I hope Microsoft won't waste their experience with mobile phones

a5cent says:

Because Italians know good design when they see it?

twrist says:

You're absolutely right. The Nokia brand still has a huge amount of traction in the UK. I was just about to buy a 925 when this announcement was made, and I am now going to hold out to 'see what happens'. I want a Nokia, not a Microsoft branded product in my pocket.
I'm actually thinking about switching to Jolla now, and that is something that would never ever have crossed my mind if Nokia was to continue in some way, shape or form.

as147 says:

So my question is will they maintain the Nokia name on the smartphones for at least a while? i.e. more than 2 years?
 
If you read this story it says they have the Nokia name available for phones (it doesn't say Smartphones).
 
Dropping the Nokia name from either until Windows Phone is well established is like kicking yourself in the shins. It won't take long before you can't move forwards.
 
Or more simply put it would be a stupid thing to do.

Vistaus says:

I can see why they let the name 'Nokia' go but hopefully they'll keep using the Lumia name. (Microsoft Lumia 1520, for example) What else will they bring, Microsoft Surface 1520? Windows 1520? Nah, Lumia sounds way better than that, even with the MS name in front of it.

Fred Sands says:

Microsoft xPhone?

I somehow dont' see that happening in today's economic climate.  Finland isn't exactly a vibrant job market awash with businesses looking for talent.  If MS treats em well I see no reason for anyone to leave. 

hary536 says:

Don't forget, Samsung is opening R&D centers in Finland right next to Nokia. 

smoledman says:

I agree, I think the top Finnish engineers will leave in mass as soon as they can arrange positions at Sailfish.

eshy says:

most of those (about 20K) are in the manufacturing side. It's really a much smaller group of designers and hardware engineers that they need to keep. so while most of the 32000 will not quit their factory jobs because someone bought the company the important people might, if they don't like this move and their retention bonuses aren't big enough

MattyBoy83 says:

I totally agree.
 
Open Source software like Open Office attempt to mimic Microsoft Office, because Microsoft Office is the benchmark. Same with the rest of Microsoft's software.
 
Microsoft produces QUALITY software, and I am sure they will produce quality hardware.
 
I am using my Microsoft Surface Pro with a type cover as my laptop. I don't need anything else. It is QUALITY. 

paulxxwall says:

One Nokia designer is saying good bye im wondering why

Rick Smits says:

Because they are probably phasing out Lumia and he was the designer.

4Tiles says:

If they phase out Lumia they are insane. You do not build a successful brand that sells tens of millions of phones only to switch. MS needs to learn that brands develop associations. When people hear Windows it means PC. Xbox means games. Lumia means phones. Surface means tablet. Outlook means email. Once you establish a brand it is very hard to change associations. A Windows Phone 1020 to most people's ears is a Microsoft PC phone. When people hear Xbox Music they think video game system music. You cannot build a strong brand association and then just change it without confusing people or turning them off.

Use the Nokia name. Use the Lumia name. Nokia = phones. Lumia = phones. Windows does not equal phones no matter how much MS wants it to.

Oxygen22 says:

I totally agree. If they phase out the Nokia or Lumia brand, they are starting from the scratch all over again. I am fearing that MS is going to mess this up (hope not , but...).
For exemple, when I tell people around me that I have a windows phone the first thing that they say is: do you have the blue screen,and they laugh. 

as147 says:

I am less concerned with a phase out as long as it is done smoothly and over an extended time i.e.
Year 1 Nokia Lumia Phone
Year 2 Nokia Surface Phone
Year 3 Surface Phone

My big concern is they just go straight from what we have to what they want without the intermediate steps. This would be a monumental error

Nakazul says:

+me. But since when have MSFT been listening to anything other then Windows. MSFT is a USA company and I think there hard focus on making it big will alienate the rest of the world, again, with MSFT and Windows name. Keep Lumia name for crying out loud!

as147 says:

The Nokia name is far more known (been around for a very long time) whereas the Lumia name is barely known outside of WP owners. 

hulickr says:

I have to agree.  I've actually never owned a Nokia phone, but I've known the brand since the earliest days of cell phones in the US, and my impression of the brand is very high.  Lumia is a very recent brand, that has not reached a significant enough recognition level to stand on its own.  And Microsoft has not reached a high enough brand recognition level in the smartphone market either.  Without the Nokia brand supporting those two sub-brands, I feel it is likely to cause adoption issues for users, especially in the non-us markets.  
As others have mentioned, Nokia is perhaps the strongest mobile phone brand in the world.  Android has become ubiquitous in mobile, so it has clout, but in many ways it dilutes the manufacturers brand.  Microsoft, as a mobile OS brand, does not compete worldwide on the level that the Nokia brand can.  Nokia is a brand representing the actual, tangible devices that are purchased and this can go far in closing the gap between buying an OS, and buying a device. At this stage in the game, it seems to me that the Nokia brand would bring more business than the Microsoft brand would in the foreseeable future, regardless of whether or not Microsoft can deliver the design and mfg quality of their acquisition.  If Microsoft can deliver and bring their brand up in the eyes of the world, then in the long run they have a great opportunity to win over the mobile world.  
However, the group-think that makes a company like Microsoft think their brand SHOULD be more impressive doesn't always prove to trump the harsh reality of the here and now.  How many companies have re-branded subsidiaries to appear separate and new, in order to avoid the potential mischaracterization of their old business brand on an emerging business market.
Branding is huge, but it also means that sometimes, a great brand in one market, doesn't always translate to another.  Microsoft wants to be the OS brand AND the device brand.  So far, in the mobile world this equation mostly doesn't exist.  Many have tried, and only Apple has succeeded. Samsung has managed to elevate their brand in devices to shrink the gap between device and OS, but still cannot compete without the OS co-branding.  Microsoft is huge and ubiquitous in many ways, but mobile is (to date) a very different model.  And the opportunity to leverage the brand recognition of one of the oldest, trusted names in the new market they are attempting to penetrate, seems to me to be something that could get them the opportunity they need to strengthen their position until they can truly migrate to their own brand.  Sometimes its not about proving your brand is the best, as much as building a successful business on its own to make it worthy of being rolled into your overall brand.
I'm not an MBA, and I bet Microsoft has a lot of really smart business people, so its possible that we're all not aware of the full merits of their choices.  But hey, if I end up being right, maybe they'll recruit me to manage future business plans, right :-)

Zyr says:

Saw this coming from a mile away. It wouldn't be a Microsoft acquistion without a branding disaster waiting in the wings. I'll give Daniel a 8/10 for his fanboy spin on this though, it was almost on level with his Xbox One and GfWL shutdown (so, where's that article about the GfWL service being shutdown next year and taking 60+ games with it unless they're patched? I thought this was a general MS site now!) spinning.

MS ditching the Nokia and Lumia branding will be a disaster, there's no doubt about that. Windows Phone's worldwide marketshare was built largely on the back of the strength of Nokia's history and the Lumia line getting accolades. Now they're going to piss it all away and start all over at earning mindshare? This is either madness or hubris, maybe even a cringe inducing mix of both.

The only thing that could make this even more insane would be if they make it a variation of Xbox Phone, especially in light of the decidedly negative view the Xbox One has on non-MS fan sites. That's worked out SO well for Xbox on Windows or Xbox Music, after all. How's everybody liking the transition from the Zune desktop app to Xbox Music again?

I love my 920 but I'll be going back to Android for my next phone and won't be recommending friends/family to make the jump anymore. This is going to be a massive blow to Windows Phone gaining market share and I'm not getting stuck with a dead phone ecosystem for two years, let alone concerns about the actual phones themselves. I was here for the Nokia hardware, NOT Microsoft.

as147 says:

" It wouldn't be a Microsoft acquistion without a branding disaster waiting in the wings"

LOL very true.

Dropping the Lumia name would be bad, dropping the Nokia name would be a major body blow and a new level of stupid even for MS marketing. MS marketing has to be the consistently poorest marketing in the tech world.

However I am puzzled why you would move from a 920? This acquisition will not affect you current phone other than possibly extend its life.

eshy says:

IF they end up not using the Lumia brand name, it's still just a name not the actual design of the phone

Colby Lee says:

How is it bad? Your getting the same basic product under a new name. What part of this is bad?

mister2d says:

Brand perception is everything.

I wonder if Nokia wanted extra money for the use of it's brand name on Microsoft products. If they did and Microsoft scoffed at the idea, then I can see why Microsoft went in this direction.

I personally don't like it. What attracted me to the platform was first the NOKIA branding.

Sholan77 says:

True... always liked Nokia :(

jcutting says:

If you read the details of the deal (it's mentioned in this article, too), Microsoft does have the rights to use "Nokia" on the phones for ten years.  That doesn't mean they will use it, but they do have the option.

hary536 says:

That's for mobile phones only. (feature phones) Not smart-phones.

as147 says:

Please confirm this with a reference as it could be read either way. If they have the rights for feature phones (declining market) and not for Smartphones (growth segment) that would be almost retarded.

Yes, but the use of the Nokia brand is only for "dumb" phones not for smartphones, which I personally don't get.  I think is much more important continue the trend of the Nokia Lumia wave... and not suddenly change it.

as147 says:

Please confirm this with a reference as it could be read either way. If they have the rights for feature phones (declining market) and not for Smartphones (growth segment) that would be almost retarded.

Ali Assaedi says:

microsoft believe they can sell smartphones, using Surface, or Windows, as the brand name or watever...
but how will they be able to sell a feature phone, without a "Nokia" brand?  it will resmble  a new chinese company :)..

so thats why... altho i agree, its still retarded :)

xconomicron says:

Brand recognition/perception... It's exactly why Samsung is the leader of the pack in the Android world.

leotoma says:

Amem to that @xconomicron.
I asked a few days ago my friend which phone she had. She answered: "A Galaxy".
And I said: "Oh, Android..." and she was like: "What's an Android?"
 

as147 says:

The difference is that if you asked anyone in the street if they knew what a Galaxy was many would know, but many more would know Samsung. The OS is not important I agree

as147 says:

Its like BMW buying Rolls Royce and not calling their next car a Rolls Royce. Ladies and gentlemen here comes the BMW 10 series !!!!

Oxymoron428 says:

I can stomach a name change as long as Microsoft keeps letting Nokia make awesome devices with awesome cameras.

Zulfigar says:

Cameras + Screens and Hardware :P (seriously, besides cameras, carriers should also marked how nails can be used on the Lumia line of phones).

sholokov says:

You meant screws, not nails. LOL.

AndreStudart says:

They Will continue this as well, some people who worked at camera development at Nokia told via Twitter that they would worl even harder for better cameras

BK-one says:

I agree with you. The build quality is much more important to me than the name on the phone. I just now noticed the word "NOKIA" on the top of my phone.

tmc1979 says:

I can't follow the branding issue. Nobody in the real world stumbles over Samsung Galaxy S4 with Android Ice Cream Sandwich - they call it a Galaxy S4, done. I would worry that if they drop the Nokia branding nobody will recognise the product, and the significant value in upgrading feature phone Nokia customers will be lost. Instead of offering them the brand they love they will see a broad range of brands with no particular reason to take a Lumia.

Lumia 8x says:

Everyone knew when Mazda were purchased by Ford because of the national news. Everyone knew Alaska were no longer soviets be because of medias. Same thing will happen with Nokia purchased by Microsoft.

Zaklinac says:

Mazda was NEVER purchased by Ford. They have always been independent. Mazda and Ford just worked together (shared platforms etc.). Yed, Mazda fan here.

Zaklinac says:

Having some shares is not purchasing, of course.

haleme says:

Actually, buying shares does mean purchasing. You are buying a vesting interest in a company.

And if I remember correctly, a single shareholder owning 33.3% of Mazda was enough for a full control stake in the company.

mister2d says:

Yes, but "Mazda" was not replaced with "Ford" on their cars. So, no. Not the same thing.

haleme says:

Ever worked on a Mazda? FoMoCo branding all over the place.

mister2d says:

No, but did you read my comment?

There is no "Ford" name on the actual "Mazda" car. Nor is it on the Aston Martins.

Lumia 8x says:

Mazda used Fords platform. So its the same damn thing.

mister2d says:

Not what I was saying. See above.

Lumia 8x says:

I knew what you said, my point was at the end of the day, Mazda=Ford and Microsoft made is = Nokia

mister2d says:

So you are making a different point other than the top of this thread.  OKAY.

Lumia 8x says:

Lol the point i made was that everyone will know Microsoft made is same as Nokia with enough publicity

Ed Boland says:

^^^This
 
(oh and just like everyone knows those little Mazda pickup trucks are really just Ford Rangers?)

hulickr says:

...and Isuzu's were Chevy S-10's
...and Suzuki's were Chevy's
... And Geo's were Suzuki"s
...and Jaguars were Ford's
... And Volvos were Ford's
... And Dodges were Mitsubishi's
and so on, and so on...
I actually know all the cars that were someone else's, and in the end, the company selling the car is reaping the benefit of the arrangement, owned or otherwise. So yes, if Microsoft can sell a "Nokia" product under their own name, that can compete better or fill a gap in their product line, then the masses may not know the difference. But also, if the masses consider the Mitsubishi 3000 GT a better car than the Dodge Stealth, or vice versa, then they will prefer the brand they recognise. And I suspect the brand winner in the mobile market is...
Nokia

ymcpa says:

But only the Microsoft phones will have the hardware designs they are used to. The asha line design looks a bit like the 520. They will be running Microsoft services. So, when the user upgrades, he is more likely to to go to a phone with a similar style and services as his previous phone. IOS would be too expensive, even with the 5c. Android phone would look and feel completely different from what he was using. Also, within a year, most people will get the message that Nokia is now Microsoft.  I'm sure Datsun owners knew that Nissan was the same company when they went to buy a new car.

tmc1979 says:

There are a lot of people who I know who aren't even on Asha phones, whose feature phones are 5 or 6 year old Nokias which make Asha look really smart. These people are the ones who might buy Nokia out of loyalty or recognition. I think the car industry analogy doesn't fit - my worry has the name Ericsson. Remember them?

James8561 says:

Personally I think taking away "Lumia" and "Windows Phone" is fine. but many people in other countries including myself love "Nokia" to death and taking that name away abruptly would hurt sales. a lot.

as147 says:

Correct. If this is true and MS don't or can't use the Nokia name on their smartphones I can guarantee that Google, Samsung and Apple are laughing their socks off right now. They were wondering how to deal with the growing Nokia come back and now that MS has bought them the distraction of acquisition will slow down new product announcements and ontop of that MS has handed them a worry free couple of years head start with the possibility of dropping the Nokia brand name.
 
I'd be dancing in the corridors of Apple and Google right now. Classic MS.

Most likely I see surface phone or maybe Xphone (lame I know). I will miss Lumia though and its unclear translation.

Not sure they want to dilute "Surface" just by slapping it on this phone. Bears no connection the Surface tablets. 

Chris_Kez says:

I agree it wouldn't make sense to just "slap it on" a phone, but they could certainly design a new and separate Surface model phone to complement the tablets. I'd still want to see a range of other phones though.

Siah1214 says:

I think MSFT should make a vaporMG phone and call it Surface.  Lumia would be for the polycarbonate bodied lines of phones. I'd love a VaporMG Windows phone, but it wouldn't make sense to call it Lumia. 
 
Just a thought. 

Listen (or watch) yesterday's podcast, we discuss this very topic ;)

Me too! With kickstand also.

alex6272 says:

Windows didn't have much of a connection either (bar WP running on CE) and that didn't stop MS.

languedoctor says:

A full-screen OS with no windows, and limited multitasking bears more resemblance to Windows?
Microsoft should take advantage of this opportunity and launch an entirely new name. I'm serious.
I'm not sure I'd go with surface. If they think they can recover the brand, great. But it's got an ironclad association with failure, so it's a dangerous choice.
But so was Windows Phone.A s I wrote below, could you imagine if they had tried to compete with Playstation by marketing "WindowsBox?"
Is "Windows Phone" really less stupid than that?

Zulfigar says:

To be honest, I'm one for keeping the "Lumia" name exactly how it is, but Microsoft has been known to throw away names (poor Zune).

Credo93 says:

It would be nice if Microsoft makes a Surface brand and a Lumia brand, what i mean is that Surface stands for metal quality phones, more industrial looking, like the Surface tablets & the Lumia brand with a polycarbonate body and all the colors....

Tazmany1 says:

Colorful and polycarbonate like the Lumia 925?

Credo93 says:

Nope, that device would be a Surface series then!

Tazmany1 says:

yeaah but they'll have rename it then, when it is already a lumia

Bullheaded49 says:

If Microsoft does a rebranding that is anything like what this guy did http://www.minimallyminimal.com/blog/2012/7/3/the-next-microsoft.html that would be great.

+1   I hadn't seen that before so thanks for the link.

sayonical says:

Hopefully they just name future devices as Lumia XXX etc with Microsoft branding on the back of the device

Credo93 says:

Yeah, just like apple does, the company name on the back of the device ... seems like a great design choice

Please continue using Lumia for at least 10 years!!
Lumia 1020 seams a perfect name for me.

kleineMax says:

This is what I hope too. Cause "Lumia" is a known brand at the moment. Even people that don't like WP know that Lumia devices have good hardware and quality

I already suspected that Microsoft will now be aiming all the smartphones at America, just like they do with everything else.
This is just final proof.
 
Thank you, Microsoft, for removing the last European phone manufacturer from the game. It was always Siemens for me and then Nokia.
I will need to upgrade my Lumia 900 next year, but afterwards I won't be getting a new phone for as long as possible. I do not want to get any phone created by Asian or American companies. Both have a hugely different mentality to European manufacturers.
 
I support Windows 8 and RT and got a Surface. But that's partially because those technologies have always been very American.
The Nokia takeover has ended an era.

bpmurr says:

From all indications the design of Microsoft phones will still come out of Europe.

dc9super80 says:

You don´t want to support Asian or American companies, but you support Windows 8 because it is American.  You are confusing.  And how does this difference of mentality make the phones different?  By chance do people from all European countries have the same mentality?  I beg to differ.  What´s more, what are you really on about?

There never was a choice in terms of Operating Systems and the like.
But phones have had two very good European manufacturers for quite a while. And I enjoyed the products of both of them.
I hate Apple quality. I hate Samsung quality. I hate Sony's weird gimmicky phones. Etc.
I didn't want to list all of them, but I hate each company on its own. And, coincidentally, none of them are European.
 
Also, there's Microsoft's HORRIBLE track record in considering the needs of non-American customers. Look at all the TV features of the Xbox One that won't be available in most places, for example. Or the lack of gift cards for countries with low amount of credit card holders. (which has thankfully changed, though)
It will start off decently, but in a few years the quality of Nokia phones will sharply decline in a variety of ways.

Rem97 says:

@SoleFenychs That's a lot of hate for alot of big companies. It seems like you're basing your dislike towards the companies on their location rather than the assessment of their products. I don't think it should matter where the company is located just that the hardware and or software is up to scratch.

I just listed specific companies to imply that I actually TRIED their products.
I'm not basing my hatred on their location. I'm basing my hatred of companies from their location on the collective quality of their products.

Rem97 says:

I think its purely a coincidence that these companies that you dislike are all based in the same part of the world. If you don't like these companies that's fine. But to say you're not going to consider getting a phone from an American or Asian company just because you don't like a few companies from these regions seems abit pity. However that's just opinion.

I COMPLETELY AGREE WITH YOU ON THIS TO THE TEE...
 
I'm from India and i'd be amazed to see MS trying to sell their non-Nokia branded smartphone to a lay man here... 
Say something like, " Hey, here's the new Microsoft Lumia ! " The person on the other side would be only giving blank stares... And compare that with a Nokia branded smartphone " Hey here's the new Nokia Lumia (or whatever name) ! " and the person on the other side would grab it in the blink of an eye... That's Nokia for you...

I'm not sure about US or other countries... Over here in India, NOKIA = QUALITY. PERIOD.

as147 says:

The US is one of a very small number of places where Nokia doesn't have much history and recognition.

pookiewood says:

I admit I wasn't a Nokia fan until they adopted Windows Phone.  Nokia has done amazing work for Windows Phone.  They practically ARE Windows Phone!!  I agree with your last comment. It is the end of an Era.  Especially if they wipe the Lumia name away.  It's Perfect!  They should let the phones be known as Lumias from now on if they plan to do away with the Nokia branding on Smartphones.  It's going to confuse the market.  I've seen a lot of people interested in the Lumia 1020 as of late.  The Lumia name has caught on!  Keep it MS!!!!

Microsoft is not stupid. The Lumia name isn't going anywhere. I suspect that the will change the numbering though. Because that really is a mess. Maybe they'll start giving them decent names. Like the Lumia P for phablets. The Lumia N for Lumia 920 series. Lumia C for cheap devices.

Example: 920 would be the Lumia N1 , The 925 would be Lumia N2 and 928 would be the Lumia N3. Lumia 950 would be the Lumia N4. That would be so much easier.

Eas195 says:

I'd prefer to what you are saying, and yes, I would like to see what will come from Microsoft about Lumia's next devices. Hey, I like the way you suggest the name!

Nakazul says:

I don't want to, but yes, MSFT is stupid in many ways so I have no high hopes.

as147 says:

But dropping the Nokia brand isn't supid!? The Nokia brand has been  and is almost universally known, not the same for Lumia

tmjwid says:

Go Jolla son, spin off of Meego and can run Android's shovelware so you won't be screwed app wise too. Looks great and is Finnish! 

I understand your sentiment, however I wanted to point one thing out: Nokia phones aren't manufactured in Finland or Europe. They're not closing their Finland engineering, product development teams. Companies these days are global entities. There shouldn't be any national pride in any company other than the talented workers that work for them. Nokia will live on if only in spirit.

Josh Harman says:

Well, screw you too.

My phone selection is already screwed.

oddom says:

i am actually kinda happy your phone selection is screwed you closed minded tool. the team is the same from nokia so your precious european design will stay intact for now. its all assembled in china anyway...so yea whatever

Say that again when Microsoft fires employees to safe money and Nokia is sold because the phones don't sell due to Microsoft preferring to use MS branding instead of the Nokia name.
 
You are the close-minded one here.
I have seen plenty of great European companies bought by foreign parties. Almost always you get them producing sub-par shit afterwards.

ymcpa says:

For a while it will be the same phones with slightly different branding. Your phone selection will be exactly the same, but you will still be pissed off because in your mind the phones are now American.

Tazmany1 says:

I know that feeling.. I actually have almost the same exact one. Nokia has always been my choice because it has been Finnish and European. But not anymore. For my next phone I either will get a Jolla or Sony (i like Sony. I have all the PlayStations they have made so far). But no apple or Samsung crap :)

I like Sony's ideas, but the phones tend to be very gimmicky. (As for consoles, I was a Nintendo fan until Nintendo fucked up with Wii. People like me are the reason why Wii U doesn't take off - Former fans that got alienated by their casual pandering)
It was okay a few generations ago, but the Sony Android devices that I've contemplated getting, before I found Nokia's Windows Phones, tended to have all kinds of really annoying weaknesses in various design aspects. Maybe they are better now.
 
And Jolla has yet to prove itself. I will be following it.

Tazmany1 says:

I haven't really been following sony's phones in the past but the ones I've been looking after this tragedy like the Xperia SP and ZR, aren't looking bad at all.
And about Jolla we'll have to see the final products. But I have my hopes up since its made by the makers on N9.

Lumia 8x says:

Wow its still the same Nokia made with Microsoft money...... You almost sound like old people who wouldn't buy Japanese brand cars after world war 2 because they were "Japanese".

Tazmany1 says:

It's not the same! There will be no more Nokia phones. They are Microsoft's and that means future Lumia phones will not be Finnish. In a year Windows phone's market share will drop in Finland from 25% to propably 5%.

ahmadcrofton says:

I'm excited about this... Despite the negative outcome people think will come... I think this will be amazing...

NokFromApp says:

Not a wise decision when it comes to anywhere else but the US. Nokia is a very respected brand in the rest of the world and Microsoft has an image problem. This, I believe, will have a negative impact on sales

tal99 says:

Exactly: loosing Nokia as the brand for the phones will have a VERY negative impact on sales at least in Europe (and probably other non-US countries): There is a significant amount of people who bought a Lumia because it is a Nokia (which has a reputation of being sturdy, reliable, good call quality, ..).
On the other hand Microsoft and Windows has a really bad reputation here and isn't known as a phone manufacturer at all.
The only way to sell Windows Phone here was to play down the Windows moniker - that's why Nokia put Lumia front and center and only mentioned Windows Phone in the fine print. And it started to work out - and now that Nokia is again a name know for quality smartphones the name is dropped and MS is starting from scratch (or even negative) again building a brand for mobile phones - something that is expensive (maybe not a problem) and takes time (a severe problem for WP)
If I recommended a WP I always mention that this is very different from all other MS products (appart XBox) otherwise I don't know anybody who would consider a WP. As much as I like WP (and esp. Lumias): I'm really afraid that MS thinks that their brand as well as "Windows" sells the phone - a fatal misconcetion (at least outside US) that already hindered sales in the past.
Of course informed customers wil still choose a MS Lumia knowning that it still in large parts is a Nokia. but the average user doesn't know or care (many do not even care about the OS): they recognize a brand.

andrewb65 says:

I too think MS should continue to leverage the Nokia and Lumia brands at least until market share surpasses Apple. Clearly, they think that it's the Nokia branding which is holding back sales in the US, hence the move. Sales of WP in the US are miniscule compared to rest of world. They are foolish to risk the rapidly growing ROW Nokia Lumia sales for the vain hope of increased sales in the US.
This whole takeover business will kill global WP sales just the same as Elop's 'burning platform' decision killed dead (the mortally wounded) Symbian and promising Maemo sales.
Nokia is such a strong brand, quality, robustness, reliability - all over the world (except USA). This is lunacy.

WhippedKream says:

I never thought of it that way. Hmmm.. But I don't know, maybe Microsoft's name will be given a chance since it will now be Nokia inspired. Who knows. It's hard to tell what the future holds

ahmadcrofton says:

Didn't msft "fight" for xboxphone or surfacephone as a domain name... We should have seen this coming... Right?

Companies do that all the time, regardless if they have actual plans to do so. Means nothing, sorry.

ahmadcrofton says:

Lol dag... I guess just wishful thinking... I still do and always will think that this was a smart/strategic move by them... Been hoping they do this since the partnership

squire777 says:

They should come out with completely new naming scheme for future devices.

Also drop the emphasis on "Windows"

bpmurr says:

I think it all comes down to what Microsoft does with the OS branding.  Do they merge Windows RT and Windows Phone 8 into one OS?  If so then it would be like iOS and they should use the Surface branding.  Surface Phone xxxx and Surface Tablet xxxx.  For me the purchase of Nokia was more around being able to build a quality phone quickly with innovative tech than the actual Nokia branding.

pookiewood says:

Ugh!  First they get rid of the lovely name Zune in favor of XBOX Music and now they will get rid of the Lumia name?  The Lumia is Doing just fine!!!  If it ain't broke don't fix it!!!!!!!!!!!  Not only that I was happy to see the big bold "Nokia" name at a T-mobile kiosk in my local grocery store the other day.  IF IT AIN'T BROKE DON'T FIX IT!!!!!!!!!  Let's all hope the next name doesn't end in "Series".

Zune like Kin became damaged goods for branding.

But Nokia is the opposite. In Europe and Asia, Nokia's name is second to none in the mobile market. This will be the undoing of Windows Phone in the very markets that have shown the highest growth.

pookiewood says:

Yeah I know but still it was a lovely name.  Come on Dan you have to admit that!  HAHA! :D 

Josh Harman says:

"Zune" was a failed name from the start.

pookiewood says:

Those are fighting words right there Josh!!     

theefman says:

Xbox to Asha when they can't be bothered to support it on current WP devices? Strange.

Chris_Kez says:

Microsoft's stated goal is to license Windows Phone. How do they handle product names in a way that doesn't alienate other OEMs?

jlzimmerman says:

The media and haters do not like Microsoft and Microsoft has done a poor job with Windows 8, the Surface, XBOne reveal, and various PR/Marketing items.   Seeing "Microsoft" on a phone instead of "Nokia" is going make the phone sales drop.  Many customers, particularly the young crowd who aren't brand loyal or care about Nokia still see  "Microsoft" as a four letter word.  They're either going to feel they'll be embarrased to carry that kind of phone/get chastized, or think "its a POS phone because it's from Microsoft and you know how Windows sucks."

As long as it doesn't pull an hp with palm, I'm good.

b3rni3703 says:

"Windows LUMIA XXX / XXXX" will be a perfect name for all WP devices going forward

phonypaul says:

Why 'windows' in the name? IPhone, android, blackberry,Lumia, galaxy,asha, iPad, surface - one word! Why use two? It seriously sucks. I know windows is great but why add windows to everything? It just does not make sense.

cannon#WP says:

Using the Lumia name for all WP devices is an awful idea. You end up with brand confusion and saturation.

chad08er says:

Lumia is fine,it's the numbering that confuses the avg consumer.

b3rni3703 says:

EFF.... Epic Fail to the Fullest.. knew i shoulda kept quiet.... = /

rightisray says:

You were far from being the first commentor. 

b3rni3703 says:

i'll put the blame on CHROME.....

Yes everything wrong in the world is google:)

Will Nokia Conversations remain the way it is or will it change?

L would love to have Nokia written on my Nokia devices. Makes me feel proud owning a Nokia phone with it branded Nokia but not windows phone or what ever the name wild be. They just lost a customer

rmichael75 says:

Me to.. let us see how they grow without Nokia name.

Chef316 says:

Bummer...what now? Android or ios for you?

Tazmany1 says:

Sailfish maybe :)

I bet you buy Beats headphones because it says Dr.Dre on the box, regardless they are crap.If quality will be the same (and it will) I don't see why the "Nokia" name on the device makes any difference.

WPBlox1989 says:

Nokia is a globally known brand name while Microsoft is the most hated brand name in most of the world. If the Nokia and Lumia names are not slapped on future Windows Phones, nearly nobody will buy them.
 
For example Singapore, the Nokia Lumia 920 sold like crazy in the Nokia Shops and the carrier shops and retailers because of the wide range of colors, quality build, higher internal memory & better camera than Lumia 820 and most importantly the globally recognised Nokia name.
 
Without the Nokia and Lumia names printed on the next, 2014 Windows Phone, nearly nobody will be stupid enough to buy this kind of smartphone 'cause we know how Microsoft screwed the Xbox line by not fixing the 360's serious problems before shipping the first units out and they caused Sony to gain a pre-order lead with the PS4 by ruining the Xbox One announcement with stupid restrictions at this year's E3.
 
How do you think people are going to trust Microsoft again with a Nokia-made but Microsoft-branded Windows Phone? Nearly no-one will buy it until they put back the Nokia and Lumia names on the phone or there will less to no sales at all.

OMG55 says:

You guys are sh*t heads if you would stop purchasing a phone for the name! I use a windows phone for its functionality whether it was the Samsung focus 1, Focus flash, HTC Titan, HTC 8X, Lumia 900, etc. The lumia name could be kept, but if it's changed to something catchy and the quality remains, I don't have an issue with it as the OS is smooth as butter whether I'm using a low end 520, 822, a mid-range 900, 920, 925, or the high-end 1020. The OS is what's built to run well on which ever level device you choose.....Not the Nokia name. Yes, Nokia implemented the great design, exclusive apps, and a superb camera optics......These design teams and engineers will still be employed/station in Finland working on the phones no matter who their employer is. So you guys are willing to allow you economy to take a hit and potentially lead to productive members of you community eventually be laid off because of a name and who owns them??? Rememeber Nokia board of directors made the ultimated decision to sell, they betrayed you if that the way you feel, Microsoft simply took an oportunity to purchase a good company; Last I knew, that was good business....They're also going to keep those great designers and engineers onboard if they choose to stay, which intern injects currency into your communties. 

sholokov says:

For people who only care to show off the phone "name", there is Apple. For the rest of us, it's whatever is the best product. I used to carry a phone called Cingular 8125. Till date I feel that phone was miles ahead of it's time. But it really didn't have an actual name. Techies called it by it's codename Wiz100.

NightWatch71 says:

This won't work in most markets where people still trust in Nokia. And you can bet that seeing Lumia branding on a phone won't cut it simply because Lumia is a new brand to begin with.

Zakriel says:

Sole Fenychs has a point. I don't see this move with good eyes. We will see the outcome the next year.

DJCBS says:

Removing the "Nokia" branding will be a shot in the foot, specially in markets like the European one.
Microsoft has to understand that and the sooner, the better.
Nokia as a long long tradition in Europe. That's why we still cherish the Nokia 3310 over here and Nokia has become almost a synonym of "indestructibility" and "reliability".
They would be better off naming the phones "Nokia Windows 1030" or "Microsoft Nokia 930".
Otherwise, the normal consumer will just skip any future phones. The normal consumer doesn't reach tech sites. Even if Microsoft manages to keep Nokia's work and support quality (which I highly, highly doubt), the average consumer won't know that when buying a phone. They go for the brands they know and trust from past experiences.
And "Nokia" is definitely a name that still sells and speaks to lots of people, while Microsoft is a synonym of PCs and not smartphones (example: no one ever says "Microsoft's Xbox". They say "Xbox" period. Much like they say PS4 and not "Sony's PS4". Or Motorola and not "Google's Motorola" etc).

OMG55 says:

People knew and trusted Blackberry as well, but look at them now! The fact of the matter is, is that your trusted and beloved Nokia chose to sell to Microsoft. You guys have to remember that the company Nokia as a whole has not been sold; They are continuing on as a business and will not relinquish it's naming rights to Microsoft or anyone else as its an established brand that will entice people to purchase one of the services they will continue selling. This is why they're allowing Microsoft to use it on specific products but eventually phase the name out. Nokia no longer wants to be associated with devices, but SERVICES......Didn't any of you hear Nokia CEO state this fact????

DJCBS says:

Do NOT compare Nokia to BlackBerry. BB never in their wildest dreams had the power and impact that Nokia had.
Also, Nokia is associated with devices. The majority of Nokia is the devices. The moment they stop having devices, they disappear to give place to the Siemens part of Nokia.
Besides, the deal with Microsoft is for 10 years. So technically not even Nokia devices disappears. They move to MS for 10 years. After which they can return to an independent Nokia. If they didn't want to be associated with devices, they would not transfer the division over to Microsoft for a limited period of time.
The only reason why Microsoft is only trying to buy the devices part of Nokia is because anything else and the Finish government would automatically veto the deal.
So they did this. And the plan is: Nokia continues to make the devices but under Microsoft's ownership. That's basically the deal. Which is why it's simply stupid to remove the brand name that sells in favour of a brand name that not only doesn't sell but that has image problems.
Has none of you MS-only fans read the DEAL? Not what that slug Elop said but what's written and available at Microsoft's blogs?

OMG55 says:

If I were a Microsoft only fan, I wouldn't own 6 Nokia devices right now. The fact of the matter is that Nokia did stop bringing cellular innovation to the states years ago. if this is just a leasing deal, Nokia I'd getting a great deal, but why wouldn't Microsoft just ink another deal with Nokia like the current one the expires in 2014? I thought the use of the Nokia brand on specific phone only lasts 10 years with the option to extent name rights.

tendoboy1984 says:

Um everyone knows that Microsoft makes the Xbox and Sony makes the PlayStation.

Very True, I agree. Romoving the name will result in loss of faith of many customers, like me too... Comman mass are unaware of the so called 32,000 nokia employees being sent to MS and whatever... They just know what's "Nokia" and what it signifies and what it has done for them for these 14 years.
Definitely, that would be a big mistake by MS if they proceed in this tiny possibily for the world of smartphones it seems to place its foot...

jfash007 says:

For someone like me who buys a phone just because Nokia is written on it, it will surely be the end.

ShahdHamdan says:

I just hate change *sigh*

MadSci2 says:

Been saying it for over a year now: "Surface Phone"
 
God help us, but knowing Microsoft's astute Marketing and Branding folks they'll probably want to call it "Windows Phone Me" or "Vista Phone".
 
The Nokia name has the highest reputation for quality, why substitute that for a name associated with interminable calls to Indian Call Centers?

jswantek says:

Possible new names:

  • Xbox Phone
  • Xbox One Phone
  • Kinect Phone
  • Lumia One
  • Lumia Kinect
  • Xbox XXX(model number)
  • Bob

(Wait, never mind, Bob was tried before, and all we got from that was Comic Sans)
 

This will end in a worldwide FAILURE! 
DO NOT REMOVE THE NOKIA BRAND FROM THE PHONES!

Dazzi says:

True words, leave shit how it is!!

theroyboy44 says:

Man I really liked the 'Nokia' and 'Lumia'. As we have seen as of late Microsoft sucks at names aka, changing 'Marketplace' to boring and simplistic 'Store' or everything to 'Xbox' this 'Xbox' that good lord please don't name it something stupid cuz i can be really vain sometimes and .........

tegraz2 says:

Marketplace sounds much better than "Play Store"

cannon#WP says:

First good news I've heard out of this deal. The "Lumia" name was always terrible. On the other hand, I don't know if Microsoft has the "cache" yet to use "Microsoft" as the branding. The Surface & Xbox have gone a long way to rectify that, but I still don't think its there.
 
Guys, it's time for "Danger" to make it's comeback.

kirklyt says:

Why not just "Lumia 920" or "Lumia 1020"...? That's more catchy imo and has a bit of momentum already for such a name of a series of mobile devices.

Dazzi says:

Good idea because at least people can still relate to the Nokia brand

theroyboy44 says:

I love looking at the top of my phone and seeing Nokia!

YES...I dont want to see Microsoft there...it is enough with the Windows logo.

Residing says:

^^^This!
Nor do I want to see a Windows logo on the back of the phone, or 'Microsoft' branded anywhere on the device.

Dazzi says:

Same here. Microsoft means quality software to me, and not quality hardware -- maybe quite a lot of other people might think the same?

chad08er says:

So the Surface is crap hardware;)

sholokov says:

Surface is the best tablet hardware I have seen so far...and I expect no less from Microsoft on their future phone.

theroyboy44 says:

No I just believe that Nokia id better and im not saying it will suffer right away from going to Microsoft because it still is the same team essentially so if Microsoft lets them working the way they have been or funds even more we could see incredible things. I'm just not 100% trusting. Also I just hate the way Microsoft has been naming things and aside from great designs im kind picky with names. If its exceedingly bad I it bother me

Dazzi says:

Hmmm -- yes mate, there are better products out their. And by the sounds of it, you sound like you would gladly throw money for "surface phone".
So let me ask you this (now that I've answered yours), why do you think the surface is a quality product?

chad08er says:

Really? I've tried some Android tablets and the iPad and nothing come's close to a Surface tablet.If there's something better how about you enlighten me.You can dance around what you said all day long and it doesn't change the fact that it was a stupid comment.

Dazzi says:

Jesus you're so uptight, chill out mate. I've got my opinion and you have got yours, and that is the beauty of living in a free world -- opinions are like a-holes, everyone has one!
But the funniest thing is, you say my comment is stupid because my opinion differs from yours -- now I would say, that is a stupid comment... Pmsl

chad08er says:

Sorry,we do have are opinions on here,but what you're doing is bashing Microsoft. Nokia didn't have to sale to Microsoft,so if you want to throw some hate around,throw some of those hate bombs at Nokia.

tendoboy1984 says:

Xbox 360 certainly is crap hardware. It was rushed to market with multiple design flaws that caused the dreaded "Red Ring of Death".

chad08er says:

Oh yea,had to have mine replaced a few times until Microsoft got the bugs worked out,but what doesn't have flaws on release these days.Xbox One will surely have problem's when it comes out in November.

erzhik says:

This is stupid. Lumia name already has traction. Not Windows Phone name. Lumia name! Way to go Microsoft, doing what you usually do. Taking great things, then screwing it up.

DJCBS says:

+920
 
Hopefully this latest idea of re-branding will end up like all their decisions lately: reversed.

Dazzi says:

True words mate -- I couldn't of said it better myself!

phonypaul says:

Microsoft is really bad with consumer names. They cannot figure out how to use one word to name something. Nokia created Lumia brand so MS should keep it. Maybe even renaming windows phone to LumiOS would work better. Windows-light-lumia-awesome. Windows phone 8.5.32.7 consumer edition - sad.

They're going to make it 'Xbox', aren't they? (Which is laughable in itself when you see how little support Microsoft has shown Windows Phone owners when it comes to releasing games.)

Just found a question on Nokia Conversations. Will we find Zeiss lenses on future Lumias???

newfreeg says:

Well im just going to stick little Nokia logo and name sticker over the back of my future phones

That'll probably be the only consolation we can get.

WaloLumia says:

I
like the name "Microsoft Lumia 1020". That way both companies are
mentioned in the name of future smart-phones.

I'm anxious to see the future of this company as the two giants work
closely to bring new, hopefully innovative devices to the market.

andrewb65 says:

That's because you don't understand the heritage of the Nokia brand in mobile devices. Lumia has been around, for just a blink of an eye. It was chosen by Elop at the toss of a coin in a brainstorming session. It's the Nokia name that has been selling Lumias in the rest of the world, not Microsoft, not Windows.
 
MS should hang onto the Nokia branding for rest of world for as long as they can. Why not put their amerkin Microsoft Lumia Windows Phone 1020 (service pack 1) branding to work just for the yanks?
 
In fact, maybe Ballmer was just talking through his ass and Elop will convince them to keep Nokia branding after all. He must have learned at least something about the Nokia brand respectability during his tenure there?

bitwise says:

Maybe Microsoft should start naming it after candies or chocolates...

Google would sue them if they named the phones after candies.

clappenings says:

Personally I don't mind what it's called, as long as it works well. Take iPhone, IMO it's a terrible name, but it sells like nothing else

Dazzi says:

Ha ha ha, are you crazy? iPhone is a brilliant name!

kamikaze80 says:

Lol, out of all the brands here (Microsoft, Windows, Nokia, Lumia), Nokia is the only one with a great reputation that has traction with consumers. Of course, that's the one MS is eliminating... Brilliant /s

marantaz says:

WINDOWS (phone name)(numerical designation). That tells the consumer its a MS Windows product, its name, whether Lumia, Surface or something new, though I think sticking with Lumia is best, like iPhone, it's an easy identifier and a cool name, then the number to identify the model. That is the way to go. Don't over think this.

phonypaul says:

Hello Sheldon!

karthikkini says:

Its Dr. Sheldon Cooper !!

MadSci2 says:

The problem is "Windows" and "Microsoft" are not good Consumer brands. Microsloth just bought one of the world's best brands. Only an idiot would throw that out in favor of brands Consumers dislike.

Winnabe says:

By discarding the 'Lumia' name, MS may as well kiss their prospects at making inroads in mindshare goodbye. It is like starting from zero. Good luck to MS. I will buy this phone knowing that the erstwhile Nokia team has designed it, but I can not speak for the millions and millions customers MS hopes to induct, who might just be turned away by the mention of 'Windows' anyway. Like I said, good luck. Thank you for the memories. I am getting that 1020 when it releases in India as a souvenir, and that's that.

TheDarKnight says:

Stick with the Lumia name at least.

karthikkini says:

I strongly feel MS should keep 'Nokia' name alive.. But, with th acquisition and thereafter internal restructuring of th devices unit at MS this was going to happen..

Wow Nokia gone like that?? Does Microsoft know that most people bought the Lumia because of the Nokia badge?? They didn't buy it because of Windows Phone. Reading this article just made me wanna throw this 620 out the window :-(

Dazzi says:

Pmsl -- I also bought my phone because of Nokia.

tgr42 says:

This might just be the most challenging news yet to try to spin in a positive light.  'A' for effort, Daniel.  But I don't think the fuzzy foreigners are going to buy it.

Dazzi says:

Too funny -- Fuzzy foreigners? Is that code for anyone outside the good old USA?

tgr42 says:

Just a reference to the classic movie "Caddyshack".

Dazzi says:

Oh right, cheers for clearing that up for me mate. lol

MattyBoy83 says:

Microsoft should not use the word Microsoft or Windows when branding their phones. Their phones should stand out on their own. I believe a lot of people don't even try Windows Phone because they equate it to what you would use on a desktop or laptop.
 
In fact, they should take a leaf out of Google's book (in terms of branding). For the most part, Android is what the brand is, not a "Google Phone"... 

jlzimmerman says:

Exactly!  Anything labeled "windows" or "Microsoft" is instantly going to draw feelings based on Microsoft's image and products.  And how well received have the last few outings been for Microsoft (XBone reveal, Windows 8, Surface RT)?

J88NY R says:

They'd be stupid to get rid of the Lumia brand, it has a lot more force behind it that Windows Phone does.
They should just remove the Nokia and call them Lumias.
 
Lumia = Smartphone, Asha = Feature/Entry to smartphone.
Stick with calling them a Lumia 1020, its simple.
 
When people ask what phone it is, they don't say is that a Nokia, they say is that a Lumia anyway.

tendoboy1984 says:

I call mine a Nokia, and sometimes I even call it a Nokia Lumia. ;)

karthikkini says:

I think i will hang onto my NOKIA LUMIA 920 as long as I can.. Could possibly be my last NOKIA device!! Sigh!

Dazzi says:

Ha ha ha, same here mate.

Kram Sacul says:

A Lumia isn't a Lumia without Nokia.  MS needs to recognize the importance of the legacy they just bought before going forward.

Dazzi says:

Too true. However, you know that Microsoft don't give a shite about household names like Nokia.

jlzimmerman says:

Time to tweet Microsoft and WindowsPhone about this potential debacle.......

Dazzi says:

Why bother, it's not like they will listen to you -- bit like Apple, who expect customers to do has they're told. Lol

Darutto says:

Actually I think they have been listening lately, 8.1 comes to mind.

MrDaedra says:

We all say just "Lumia 1020", not "Nokia Lumia 1020" so it is easier that "Windows Phone 1020"

myjota says:

Looks like ms took lumia and asha and now dont know what todo.

monotheist says:

Whether you keep the name Lumia or not, but you will be doing a huge mistake if you drop the name NOKIA

Dk92 says:

Keep making good devices and you can change the name to "Microphone" for all i care, I'll stay put on windows phone.

sholokov says:

Thank you... +1

MrGoodSmith says:

This is what I was afraid of. They bought Nokia to burry it.
This is a sad news indeed. Bye bye Nokia. It was all my pleasure and pride holding your phones all those years.

Dazzi says:

Like what most big 'evil' corporations do!

chad08er says:

Evil company?Pouring millions of dollars into Nokia a couple of years ago to keep them afloat isn't evil.

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